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Isiah Sullivan

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Ottawa In SEO

started by Isiah Sullivan on 08 May 12
  • Isiah Sullivan
     
    The anchor text together with formatting - The linking text used is obviously important. If you are targeting a phrase including "seo firms" then using these keywords in the anchor text might attach relevancy between your site and these keywords. See to it though, building a thousand links using all the same anchor text is going to look suspicious. Vary ones anchor text, perhaps include other keywords and you'll find your efforts rewarded. The formatting of the link is also applicable. A link that functions bold, italics, etc. is obviously meant to be seen by a visitor and is thus more respectable by Google.
    Relevancy - The relevancy with the site linking to people is of key relevance. Getting a link on a health site if you're an SEO firm might hold little weight whereas a hyperlink from an SEO resource site is going to be much more valuable.
    PageRank - As you move the value of PageRank is arguably dropping when one is considering it's importance in link building it's still a factor. A link from some sort of PageRank 5 page is worth substantially more than a link from a Pr 2 page.

    Age

    In a patent application from back 2004 Google told SEO firms (and anyone else for example) that age was a key point. Google has since turn into a domain name registrar giving them access to whois data and for that reason they can clearly see age a domain, who it is registered to, where it is hosted, etc. The older your domain is a more legitimate Google sees it and thus the more likely they are to rank it. Additionally, domains that are registered for longer amounts of time are also seen as more legitimate and for that reason will tend to position higher.

    Content

    Google is usually more picky than either Yahoo! or MSN when it comes to content. While the phrase, "content is king, " may very well be overused it is nevertheless relevant. The more content you've got on your site the much more likely someone is to find what they're in need of when they get truth be told there. Thus, the more content you might have on your site the much more likely Google is to believe a searcher will find what they're looking with regard to there. This does not mean that you should grab every bit of content you can find and build a 500, 000 web site site about potatoes. The content has to be relevant and preferably well written. While a search engine spider are probably not able to tell if your content is truly well crafted it must appeal to a human visitor. The reason for this will be made more clear following.

    A blog is a good option for the simple addition of relevant content provided which you could dedicate the time (generally only some minutes per day) to create some new and interesting information on your industry.

    Keyword density is not really as large a element on Google as on Yahoo! or MSN however this is the factor and in the SEO "game" any component that holds weight has to be taken into consideration in all of the but the least competitive areas. Seo In Ottawa

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