Group items tagged socialmedia - Web Strategy

A Vision of a Post-Wave Internet - Jason Kolb re: the Future of the Internet - 1 views

www.jasonkolb.com/...on-of-a-postwave-internet.html

web strategy wave postwave socialmedia tools collaboration

shared by Terry Leigh Britton on 07 Dec 09 - Snapshot

A Vision of a Post-Wave Intern
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10 Tips to Integrating Social Media with Marketing | Kyle Lacy, Social Media - Indianapolis... - 1 views

kylelacy.com/ng-social-media-with-marketing

top10 tips socialmedia marketing integration presentation strategy

shared by Gabor Molnar on 26 Nov 09 - Snapshot

How to Use Social Media : The World :: American Express OPEN Forum - 0 views

www.openforum.com/...-use-social-media-guy-kawasaki

socialmedia marketing howto guykawasaki danzarella twitter facebook apple

shared by Gabor Molnar on 24 Nov 09 - Snapshot

Question: What do you think of Apple’s absence from any social media marketing whatsoever?

Answer: It’s hard to find fault in Apple’s marketing strategy because they’ve done so well with it. They’ve done a great job at motivating their fans to do their social media marketing for them
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Gabor Molnar on 24 Nov 09

Dan Zarrella is an award-winning social media and viral marketing scientist, writer, and speaker. His new book is The Social Media Marketing Book. In this interview I try to pin him down and tell me when to use specific social media platforms, services and practices to run a business.

<div class="cArrow"> </div><div class="cContentInner">Dan Zarrella is an award-winning social media and viral marketing scientist, writer, and speaker. His new book is The Social Media Marketing Book. In this interview I try to pin him down and tell me when to use specific social media platforms, services and practices to run a business.</div>

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Social Technology Impacts Every Customer Touchpoint « Web Strategy by Jeremiah O... - 0 views

www.web-strategist.com/...acts-every-customer-touchpoint

socialmedia strategy customer advertising seo emailmarketing microsites mobile sales

shared by Gabor Molnar on 21 Nov 09 - Snapshot

Gabor Molnar on 21 Nov 09

Social Technologies are a Horizontal -Not A Vertical ApproachIt continues to amaze the market that such simple social technologies can impact the entire organization. In fact, social technologies, at the core, allow people to connect to each other without a middle person in the way. As a result, expect social technologies to impact every employee and customer touchpoint. CMOs must prepare in their 2010 planning how to leverage social, not as a skunkworks but as a strategic shift in all communications.

<div class="cArrow"> </div><div class="cContentInner">Social Technologies are a Horizontal -Not A Vertical ApproachIt continues to amaze the market that such simple social technologies can impact the entire organization. In fact, social technologies, at the core, allow people to connect to each other without a middle person in the way. As a result, expect social technologies to impact every employee and customer touchpoint. CMOs must prepare in their 2010 planning how to leverage social, not as a skunkworks but as a strategic shift in all communications.</div>

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KnowEm Username Check - The Social Media Community for Social Media - 0 views

knowem.com

tools social username socialnetworking socialmedia media web2.0 usernames

shared by Terry Leigh Britton on 03 Nov 09 - Snapshot

Terry Leigh Britton on 03 Nov 09

Awesome way to check your "personal brand" username availability!

<div class="cArrow"> </div><div class="cContentInner">Awesome way to check your "personal brand" username availability!</div>

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Social Media Optimization: 16 Rules Revisited - 0 views

www.toprankblog.com/...ocial-media-optimization-redux

socialmedia optimization wsw web strategy

shared by Andy Brudtkuhl on 04 Aug 09 - Snapshot

Andy Brudtkuhl on 04 Aug 09

Guidelines for marketing with social media aren't all that new. In 2006 five members of the digital marketing community collaborated on 16 rules for "social media optimization". Fast forward to nearly 2010 and social media has begun to take a more significant role in the marketing mix.

<div class="cArrow"> </div><div class="cContentInner">Guidelines for marketing with social media aren't all that new. In 2006 five members of the digital marketing community collaborated on 16 rules for "social media optimization". Fast forward to nearly 2010 and social media has begun to take a more significant role in the marketing mix.</div>

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Using social media for SEO - 0 views

www.ducttapemarketing.com/...the-changing-face-of-seo

socialmedia seo web strategy

shared by Andy Brudtkuhl on 05 May 09 - Snapshot

Andy Brudtkuhl on 05 May 09

Search engine optimization has changed dramatically over the past few years.

The shift is from one of web page optimization and link hounding to content and engagement optimization. In short, search engine optimization and social media are now undeniably intertwined. It has become extremely difficult to achieve any measure of success for important keyword phrases without the use of social media.

<div class="cArrow"> </div><div class="cContentInner">Search engine optimization has changed dramatically over the past few years. <br /> <br /> The shift is from one of web page optimization and link hounding to content and engagement optimization. In short, search engine optimization and social media are now undeniably intertwined. It has become extremely difficult to achieve any measure of success for important keyword phrases without the use of social media. </div>

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5 Things You Need to Know About Social Media Marketing and PR - 0 views

www.pageonepr.com/...need-to-know-about-social.html

web strategy socialmedia

shared by Andy Brudtkuhl on 20 Apr 09 - Snapshot

Andy Brudtkuhl on 20 Apr 09

If you're thinking of exploring social media for your company, go for it! But before you do that, here are five important tips you need to know:

<div class="cArrow"> </div><div class="cContentInner">If you're thinking of exploring social media for your company, go for it! But before you do that, here are five important tips you need to know:</div>

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Time To Manage Your Social Media - 0 views

www.socialmediatoday.com/...84164

web strategy socialmedia

shared by Andy Brudtkuhl on 08 Apr 09 - Snapshot

Andy Brudtkuhl on 08 Apr 09

We always talk about how budgeting your time for web strategy development is as important if not more important than budgeting money. This is a great post on how you can manage your time most effectively.

<div class="cArrow"> </div><div class="cContentInner">We always talk about how budgeting your time for web strategy development is as important if not more important than budgeting money. This is a great post on how you can manage your time most effectively.</div>

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Andy Brudtkuhl on 08 Apr 09

Effective social media management is quickly becoming a key skill in the 21st Century and will help you to be more productive as the way we use the Internet to communicate develops. Here's some simple steps you can take to manage your social media time more effectively:

<div class="cArrow"> </div><div class="cContentInner">Effective social media management is quickly becoming a key skill in the 21st Century and will help you to be more productive as the way we use the Internet to communicate develops. Here's some simple steps you can take to manage your social media time more effectively:</div>

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What the Tools Can Do - 0 views

www.chrisbrogan.com/what-the-tools-can-do

web strategy tools socialmedia

shared by Andy Brudtkuhl on 06 Apr 09 - Snapshot

Andy Brudtkuhl on 06 Apr 09

When considering the tools of social media and how they relate to your business communications needs, it's important to think about two parts of the equation: possibility + function. These tools open up new ways to communicate, which is great. It also means that you have to consider what the functional goal of that communication means to your need.

<div class="cArrow"> </div><div class="cContentInner">When considering the tools of social media and how they relate to your business communications needs, it's important to think about two parts of the equation: possibility + function. These tools open up new ways to communicate, which is great. It also means that you have to consider what the functional goal of that communication means to your need. </div>

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Promoting Without Being "That Guy" - 0 views

www.chrisbrogan.com/omoting-without-being-that-guy

web strategy socialmedia marketing

shared by Andy Brudtkuhl on 02 Apr 09 - Snapshot

Andy Brudtkuhl on 02 Apr 09

"Bring wine to the picnic." In this case, Conn was talking about the idea that if you show up and try to market, people will be frustrated and will shut you out. Instead, if you bring something of value to people, they'll be more likely to accept you.

<div class="cArrow"> </div><div class="cContentInner">"Bring wine to the picnic." In this case, Conn was talking about the idea that if you show up and try to market, people will be frustrated and will shut you out. Instead, if you bring something of value to people, they'll be more likely to accept you. </div>

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Understanding Social Media Metrics: Basic Modeling - 0 views

leftthebox.com/...social-media-metrics-modeling

web strategy socialmedia roi internetmarketing

shared by Andy Brudtkuhl on 01 Apr 09 - Snapshot

Andy Brudtkuhl on 01 Apr 09

What we, as intelligent marketers, need in the end is an econometric model that allows us to use multiple variables to determine the outcome of our social media campaign.

<div class="cArrow"> </div><div class="cContentInner">What we, as intelligent marketers, need in the end is an econometric model that allows us to use multiple variables to determine the outcome of our social media campaign.</div>

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Building your brand through social media - 0 views

www.webstrategyblog.ca/our-brand-through-social-media

web strategy socialmedia content

shared by Andy Brudtkuhl on 03 Mar 09 - Snapshot

Andy Brudtkuhl on 03 Mar 09

Barry makes two great points in this post you should look at if you are looking to develop a web strategy for your business..

He makes two great points that are very important for businesses to realize when crafting a social media or community building strategy. If you can engage an audience around your brand by providing them content where and how they want it - you will succeed online and see real conversions - whether it is leads or sales.

<div class="cArrow"> </div><div class="cContentInner">Barry makes two great points in this post you should look at if you are looking to develop a web strategy for your business.. <br /> <br /> He makes two great points that are very important for businesses to realize when crafting a social media or community building strategy. If you can engage an audience around your brand by providing them content where and how they want it - you will succeed online and see real conversions - whether it is leads or sales.</div>

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Andy Brudtkuhl on 03 Mar 09

With more and more people flocking to social media sites, it is important that your audience can engage with your brand through as many channels as possible.

<div class="cArrow"> </div><div class="cContentInner">With more and more people flocking to social media sites, it is important that your audience can engage with your brand through as many channels as possible.</div>

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Ultimate How-To: Grow Your Social Media Network - 0 views

www.interactiveinsightsgroup.com/...grow-your-social-media-network

web strategy community socialmedia

shared by Andy Brudtkuhl on 25 Feb 09 - Snapshot

Andy Brudtkuhl on 25 Feb 09

We are always talking about building a community. It's the first thing we recommend for many reasons... This is a good overview on how to find, build, and grow your online community

<div class="cArrow"> </div><div class="cContentInner">We are always talking about building a community. It's the first thing we recommend for many reasons... This is a good overview on how to find, build, and grow your online community</div>

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Andy Brudtkuhl on 25 Feb 09

In social media, who you know - or who knows you - can certainly make all the difference. That's why figuring out who to connect with and taking the time to build relationships with these people is key to leveraging the power of social media.

<div class="cArrow"> </div><div class="cContentInner">In social media, who you know - or who knows you - can certainly make all the difference. That's why figuring out who to connect with and taking the time to build relationships with these people is key to leveraging the power of social media.</div>

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A Social Media Strategy for Restaurants - 0 views

www.skribeproductions.com/...media-strategy-for-restaurants

web strategy restaurant socialmedia

shared by Andy Brudtkuhl on 19 Feb 09 - Snapshot

Andy Brudtkuhl on 19 Feb 09

Great social media strategies for resaurants

<div class="cArrow"> </div><div class="cContentInner">Great social media strategies for resaurants</div>

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Andy Brudtkuhl on 19 Feb 09

The financial crisis is likely to hit the fine dining industry very hard. Already there have been reports of exclusive London restaurants slashing their prices in order to maintain a steady flow of clientele and therefore subsequent cashflow. Competing on price, however, is never a wise, or usually profitable, strategy, so dining establishments need to look for alternate ways to bring in the customers. One easy way is to develop a social media strategy to connect with your customers and create a community of regular diners.

<div class="cArrow"> </div><div class="cContentInner">The financial crisis is likely to hit the fine dining industry very hard. Already there have been reports of exclusive London restaurants slashing their prices in order to maintain a steady flow of clientele and therefore subsequent cashflow. Competing on price, however, is never a wise, or usually profitable, strategy, so dining establishments need to look for alternate ways to bring in the customers. One easy way is to develop a social media strategy to connect with your customers and create a community of regular diners.</div>

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The Social Media Monitoring Funnel - Social Monitoring Flowchart - 0 views

www.ignitesocialmedia.com/social-media-monitoring-funnel

web strategy socialmedia ORM getanewbrowser

shared by Andy Brudtkuhl on 09 Feb 09 - Snapshot

Andy Brudtkuhl on 09 Feb 09

Social Monitoring Tools, Keyword Targeting, Noise Elimination, Refined Mentions, Analysis, Take Action... The Social Media Monitoring Funnel is a great guide

<div class="cArrow"> </div><div class="cContentInner">Social Monitoring Tools, Keyword Targeting, Noise Elimination, Refined Mentions, Analysis, Take Action... The Social Media Monitoring Funnel is a great guide</div>

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Andy Brudtkuhl on 09 Feb 09

The following is a guide to social media monitoring. Before I get into the nuts and bolts of the article, I want to emphasize that each company needs its own strategic thought and implementation - and that no two companies should have identical forms of monitoring. Each brand is different, each website is different, and where people talk about your company and what is being said is going to vary. With that in mind, I present to you the Social Media Monitoring Funnel.

<div class="cArrow"> </div><div class="cContentInner">The following is a guide to social media monitoring. Before I get into the nuts and bolts of the article, I want to emphasize that each company needs its own strategic thought and implementation - and that no two companies should have identical forms of monitoring. Each brand is different, each website is different, and where people talk about your company and what is being said is going to vary. With that in mind, I present to you the Social Media Monitoring Funnel.</div>

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Managing Social Media with a system - 0 views

www.ducttapemarketing.com/...my-social-media-system

web strategy socialmedia

shared by Andy Brudtkuhl on 02 Feb 09 - Snapshot

Andy Brudtkuhl on 02 Feb 09

At a recent social media workshop a participant asked me to reveal my social media routine - how I track, converse, communicate and otherwise curate all my various social media activities. I paused to think about it for a while because I never really considered what I do a routine, but it occurred to me that, in fact, I do have a systematic approach to social media. (No surprise really, I'm a systems thinker and I just do it habitually - ask my wife, I have a system for making the bed and loading the dishwasher.)

<div class="cArrow"> </div><div class="cContentInner">At a recent social media workshop a participant asked me to reveal my social media routine - how I track, converse, communicate and otherwise curate all my various social media activities. I paused to think about it for a while because I never really considered what I do a routine, but it occurred to me that, in fact, I do have a systematic approach to social media. (No surprise really, I'm a systems thinker and I just do it habitually - ask my wife, I have a system for making the bed and loading the dishwasher.)</div>

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Andy Brudtkuhl on 02 Feb 09

It's a great idea to create social media systems, or "processes" that allow you to automate some research and setting time and tasks for different aspects of social media - whether listening or interacting.

<div class="cArrow"> </div><div class="cContentInner">It's a great idea to create social media systems, or "processes" that allow you to automate some research and setting time and tasks for different aspects of social media - whether listening or interacting.</div>

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Web Strategy: How to Measure your Social Media Program - 0 views

arthuralston.posterous.com/web-strategy-how-to-measure-yo

web strategy socialmedia getanewbrowser

shared by Andy Brudtkuhl on 27 Jan 09 - Snapshot

Andy Brudtkuhl on 27 Jan 09

Situation:
You run a social media program at a corporation, and you need to measure to improve your program, but more importantly to show to your bosses that this 'new media' program is worth it's weight.

Challenges:
You see the immediate value of a community program but your management is unconvinced. Furthermore, the brand police and the traditional hard-liners don't like your 'open-thinking' type of revolt. There may be other challenges too: lots of activity but few people, or you simply don't know where to start.

Goals
Deliver a report that demonstrates the value of a social media program as well as helps you improve the program over time.

<div class="cArrow"> </div><div class="cContentInner">Situation: <br /> You run a social media program at a corporation, and you need to measure to improve your program, but more importantly to show to your bosses that this 'new media' program is worth it's weight. <br /> <br /> Challenges: <br /> You see the immediate value of a community program but your management is unconvinced. Furthermore, the brand police and the traditional hard-liners don't like your 'open-thinking' type of revolt. There may be other challenges too: lots of activity but few people, or you simply don't know where to start. <br /> <br /> Goals <br /> Deliver a report that demonstrates the value of a social media program as well as helps you improve the program over time.</div>

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Andy Brudtkuhl on 27 Jan 09

Great overview on how to measure the social media aspect of your business's web strategy...

<div class="cArrow"> </div><div class="cContentInner">Great overview on how to measure the social media aspect of your business's web strategy...</div>

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Tracking Influence in Twitter | Web Analytics Demystified | Audience Measurement and Web Si... - 0 views

www.webanalyticsdemystified.com/...index.asp

twitter tracking statistics socialmedia analytics tools measurement

shared by Shey Smith on 23 Jan 09 - Snapshot

Marketing Tips for Twitter - 0 views

www.twitip.com/ective-at-marketing-on-twitter

twitter web strategy socialmedia marketing

shared by Andy Brudtkuhl on 13 Jan 09 - Snapshot

Andy Brudtkuhl on 13 Jan 09

Great tips on using twitter for social media marketing

<div class="cArrow"> </div><div class="cContentInner">Great tips on using twitter for social media marketing</div>

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Andy Brudtkuhl on 13 Jan 09

Follow these ten basic strategies for improving your marketing effort on Twitter and you will notice a big difference in how much traffic Twitter can bring to your business. Marketing on Twitter is not difficult, but there are some basic rules that you need to follow if you want to be successful in such an endeavor. Whether you are selling a product or a service, or just trying to gain attention for your web presence, Twitter is an advantageous way to attract interest in who you are and what your company is all about.

<div class="cArrow"> </div><div class="cContentInner">Follow these ten basic strategies for improving your marketing effort on Twitter and you will notice a big difference in how much traffic Twitter can bring to your business. Marketing on Twitter is not difficult, but there are some basic rules that you need to follow if you want to be successful in such an endeavor. Whether you are selling a product or a service, or just trying to gain attention for your web presence, Twitter is an advantageous way to attract interest in who you are and what your company is all about.</div>

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Group items tagged

A Vision of a Post-Wave Internet - Jason Kolb re: the Future of the Internet - 1 views

10 Tips to Integrating Social Media with Marketing | Kyle Lacy, Social Media - Indianapolis... - 1 views

How to Use Social Media : The World :: American Express OPEN Forum - 0 views

Social Technology Impacts Every Customer Touchpoint « Web Strategy by Jeremiah O... - 0 views

KnowEm Username Check - The Social Media Community for Social Media - 0 views

Social Media Optimization: 16 Rules Revisited - 0 views

Using social media for SEO - 0 views

5 Things You Need to Know About Social Media Marketing and PR - 0 views

Time To Manage Your Social Media - 0 views

What the Tools Can Do - 0 views

Promoting Without Being "That Guy" - 0 views

Understanding Social Media Metrics: Basic Modeling - 0 views

Building your brand through social media - 0 views

Ultimate How-To: Grow Your Social Media Network - 0 views

A Social Media Strategy for Restaurants - 0 views

The Social Media Monitoring Funnel - Social Monitoring Flowchart - 0 views

Managing Social Media with a system - 0 views

Web Strategy: How to Measure your Social Media Program - 0 views

Tracking Influence in Twitter | Web Analytics Demystified | Audience Measurement and Web Si... - 0 views

Marketing Tips for Twitter - 0 views

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