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In one of our most anticipated episodes of this internet business podcast we have our guest Brian Kaldenberg - President of Kaldenberg Consulting. Brian's company does e-commerce consulting and PPC campaign management.

In this episode we talk about researching and managing effective PPC campaigns.

In one of our most anticipated episodes of this internet business podcast we have our guest Brian Kaldenberg - President of Kaldenberg Consulting. Brian's company does e-commerce consulting and PPC campaign management.

In this episode we talk about researching and managing effective PPC campaigns.

More than 80% of marketing executives say email, search marketing, and display ads are their company's top performing advertising channels, and many plan to increase spending on them in 2009, according to a survey from Datran Media.

This is an AMAZING digest of internet marketing posts from 2008 covering SEO, Social Media tools and strategy, twitter, facebook, friendfeed, blogging etc. This is a must read for any internet marketer from beginner to advanced.

Here's how this works: In the Internet Marketing Best Posts "series," I take posts that are typically timeless - they're not confined to a specific event or news occurrence - they're valuable for the long haul in terms of Internet Marketing and creative strategy. Hopefully, you'll see that these posts are still relevant in a few years down the road.

These posts range from beginner to advanced with a greater emphasis on the more intermediate posts. I'd argue that if you're starting your Internet Marketing business with not much know-how, you should check out the 2007 posts; in fact, most may still find them relevant regardless of the skill level.

This fall, Mike Moran and Bill Hunt released the 2nd edition of their book Search Engine Marketing, Inc: Driving search traffic to your company's web site. The guide is 600+ pages and packed with practical, applicable information. I've worked my way through it once and now am heading back in to begin implementing some of their strategies.

Search Marketing investment is a staple of an effective web strategy and the "build it and they will come" strategy does not work. No matter how good your product, content, or website is - they will not come unless you invest in your SEM web strategy.

It appears a large proportion of small business owners are still stuck in the "build it and they will come" mentality. The study highlights that most small businesses have developed websites, but have done little more to enhance their online business presence.

According to the report, over 59% of small business owners who own websites don't use paid search marketing, and of those, a whopping 90% have never tried it.