Guidelines for marketing with social media aren't all that new. In 2006 five members of the digital marketing community collaborated on 16 rules for "social media optimization". Fast forward to nearly 2010 and social media has begun to take a more significant role in the marketing mix.
This post is part of a series examining some oft-neglected online customer touch points and exploring ways to optimize them. Today, I'll look at a type of page very similar to thank you pages - the logout confirmation, or logout thank you page.
Great point - Every touch point matters.. Use your logout/login/thank you/subscribe pages for good. Use them as content outposts. Use them to upsell. Use them to pull people back into your site