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I would consider this especially if you don't have much time or knowledge in the world of SEO and "becoming organically findable on the web"

Great rundown on what keyword research means and 7 tips on how to increase traffic using effective keyword techniques. Great ideas for the SEM aspect of your web strategy

Keywords are phrases for which you would want your blog to be found in search engine results. Keywords help your blog get recognized by search engines, and as a result, help your potential customers find your blog. Your keywords are what you would expect your target audience to search for to find your blog content.

Keyword research means researching the phrases that are going to be used by your potential customer to find your blog in a search engine. Keyword research should result in a set of keyword phrases that you should target in your blog content.