Social Technology Impacts Every Customer Touchpoint « Web Strategy by Jeremiah O... - 0 views
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Gabor Molnar about 16 hours agoSocial Technologies are a Horizontal -Not A Vertical ApproachIt continues to amaze the market that such simple social technologies can impact the entire organization. In fact, social technologies, at the core, allow people to connect to each other without a middle person in the way. As a result, expect social technologies to impact every employee and customer touchpoint. CMOs must prepare in their 2010 planning how to leverage social, not as a skunkworks but as a strategic shift in all communications.


