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Robert Crane

Using Social Media As Part Of Your Marketing Strategy - 0 views

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started by Robert Crane on 07 Apr 12
  • Robert Crane
     
    As is the case with any marketing plan, a business's social media marketing plan must have a specific target audience, an avenue by which to reach that audience, and products to supply them with. Once those three components are in place, you can move ahead and implement some of the tips that will be provided in this article.

    You should think about promoting free goodies through your social marketing efforts. Something for nothing is always tempting to your potential customers and the offer may attract them to start following your business site. Choose an interesting freebie, then post links to that deal on popular deal forums like FatWallet.

    If you are familiar with the various ads on social media pages, they are often intriguing and photoshopped images. This use of images is very clever and can draw potential buyers to your products or website. Once readers are drawn in, they will be more likely to visit your site and do business with you.

    You can utilize social media sites as an avenue for both market research for new product launches and to get customer feedback on your existing offerings. Most people enjoy being given the opportunity to openly express how they feel about something, which is good for business too. Not only is this insight into their needs and wants valuable to you, but it is also free.

    Run Facebook contests. Prospective buyers and customers find pleasure in being given a chance to win something. Creating a contest is a good way to use this feeling people love to get them excited about your social media page. They're a terrific way to list the benefits of products you'd like to promote, and to encourage consumers to buy from you.

    If you access a public forum as you are engaging in social media marketing, you need to make sure you have positive communication with others on the forum. Every user has the potential to become your most loyal customer, so avoid aggression and combative statements in favor of transparency and a willingness to help. Cordial relations should be the order of the day; this way you can build a great relationship with users.

    Always keep the professional Facebook business pages separate from any personal Facebook pages you have. Followers of yours should not see your personal interests or family photos. If you choose to include your full name anywhere on your business page, you should use a nickname for your personal profile. This helps you to protect your own privacy.

    Use hash tags to get the most people to see your Twitter posts. Be sure to include tags such as "food" and "baking" if you are planning on sharing helpful tips regarding cooking. This will allow all the posts to show in searches and lists and let those who do not follow you see what you're saying.

    Use LinkedIn and connect it to your blog to increase your marketing prowess. When one of LinkedIn's share buttons is on your blog, you'll be able to get noticed fast. This will allow appreciative readers who are active on the site to aid your marketing efforts by bringing your blog to the attention of their friends. With over 100 million users on sites like LinkedIn alone, the possibilities are endless.

    Social media marketing is a low-cost way to advertise any business via the internet. You can focus your efforts on quality content, pictures and videos. With all of these places online you should not have a hard time finding followers and become a good business.
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