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Jay Bowman

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started by Jay Bowman on 05 Apr 12
  • Jay Bowman
     
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    It is important, once you've gotten your metrics compiled for your site, that you figure out what the bounce rate is for every website page you've published. If you send the majority of your traffic to a specific page, you need to look at that page first. If the bounce rate is at an unacceptable level for your tastes, your traffic has either been poorly targeted or there is something going wrong on your page (or, potentially both at the same time). You have to make completely sure that your traffic is of the highest quality and that it is targeted well. When you feel good about your traffic levels, you need to take a look at your page and see what the problem might be. Then you make the necessary changes and continue testing--it's really the only way to go about doing this. Some processes are a necessary component for many other important marketing processes. Research is one of them, and it is probably one of the most important supporting tasks in your IM business. Some love to do it and others hate to do it and still others just accept that it is part of the process even if they don't enjoy it. This is just part of the process no matter what kind of Internet business you are going to run. Once you see and accept the actual value that research offers you, maybe you'll like doing it more.

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    Additional Links:
    Basic Methods for Helping Out a Site Performing Badly
    A Fast Introduction to Testing Techniques for Online Promotions
    A Fast Intro to Testing Methods for Online Marketing

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