Her basic tenet is that a lot of corporate communicators still want to control
how, when and what is communicated to customers. They’re trying to fit a square
social media peg into a round corporate communications hole, and it’s not
working. They rely on models, rules, diagrams, pie charts or PowerPoint slides
to define effective communication. And by they, I also mean me– at least a part
of the time. I admit that I sometimes tend to fit communications strategies into
my company’s current operating framework rather than challenging that framework
and looking for more effective ways of reaching customers.
"Companies will be able to use applications to monitor and manage brand perception and reputation while on the go."
