Group items tagged

Twitter is a collection of remarks

Microsharing reduces the emotional and intellectual distance between people and helps them become more engaged, connected, effective and collaborative

As increasingly larger communities engage, rich streams of information generated become resources in their own right. Data can be queried, followed, stored, researched and referenced to provide critical insight, knowledge and tracking of market opinion. The resulting datasets enable early discovery of latent problems, innovation capture, real time tracking of product awareness, breaking news, ad campaign effectiveness and dozens of other business applications not yet widely understood.

he follows so many people because he thinks of Twitter as the new phone company

Brands have to be more than just faceless organizations online. They need to offer value added content about their brand/industry/sector.

Each brand can represent more than its product or service. It represents a whole industry and related content attached to that industry.