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Luvata officially opened its first copper tube plant in Mexico, aiming to fabricate tubes for the HVACR industry. The company sees the current downturn in the commercial tube market as a convenient time to establish its position in the marketplace and be ready when the market picks up. The Monterrey-based plant has started with small but steady deliveries since mid-June. Currently, the plant employs 180 staff with the plan to raise workforce to 250 when the full capacity level of 2,500t per month is reached in H1 2010. Luvata aims to supply several major clients but also expand its clientele to new and smaller Mexican customers. The company intends to differentiate itself by offering just-in-time deliveries, enabling its clients to run reduced inventory levels.

Luvata said that it will restart idled capacity in Europe and the US in 2010. The decision is based on the slow but steady recovery that the company is experiencing on a monthly basis. It was reported that the Chinese plants that make air con tubes and cooling pipes resumed production in the second half of June after a month-long cut. Luvata expects that its growth will be a function of GDP and gains in its market share.

Luvata, a copper semis fabricator, believes that even though destocking in the copper supply chain is over, a significant rise in demand is not anticipated until mid-2010. The company expects that Asia will be the first region to recover, followed by North America and Europe. As a result of destocking, Luvata has got used to operating at a lower level of stock, and therefore became more efficient in its production procedures. The company intends to keep operating at lower stock levels even in periods of growth. While demand before the summer showed some recovery signs, the company is now waiting for the autumn to see whether the positive trend will continue.

Aurubis said that demand for its products bottomed in April and showed some recovery signs in May. As a result of weakening demand in Q1, the company cut copper wirerod output by 25% to 168,000t. The company planned to cut working hours in its copper wirerod plant in Hamburg but the measure was not implemented as demand strengthened. Luvata reported that its copper semis sales contracted on average by 25% y-o-y in Q1. The worst hit end-use sectors were the automotive and construction industries, which plunged by 40% y-o-y in Q1. In response to the economic crisis, the company has cut production in the US, Europe and China. Both Aurubis and Luvata said that as their customers have kept stocks to a minimum the market now experiences stabilisation. Luvata highlighted that its recent demand increase may be only the result of restocking. Also, extended summer holidays will impact this rebound.

Finish copper fabricator Luvata intends to improve its supply chain with the prospect of economic recovery. The company anticipates that the market will recover by the end of Q1 2010 and recognises that it needs to prepare so as to regain market share. Senior Vice President of procurement Bob Kickham said that once the market starts to recover, copper prices may increase again. Given the ongoing fears of substitution toward aluminium, a more streamlined and efficient supply chain will provide considerable support to copper.