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Dominick Lawson

Being Without A High Quality Website is Costing Your Business Money - 0 views

web design website search engine optimization greensboro

started by Dominick Lawson on 24 Mar 12
  • Dominick Lawson
     
    I've spoken with a good number of business owners regarding different ways they could effectively promote their businesses because I am a professional in website design and corporate marketing. No matter what type of business you have, it's really important for you to have a professionally designed website in order for you to compete in the 21st century. It provides many opportunities for your company to connect with prospective customers, and your website establishes credibility for it as well.


    Today, websites act as one of the most important communication tools between a company and its prospects and customers. It's available to people regardless of the day or time. Having a website means, therefore, that your business is always accessible to anybody who has an interest in doing business with you. At the very least, your website ought to have relevant details about your business, its products and/or services, its location, and contact information. These things will provide visitors fundamental information they want to know about your company. Your website can be enhanced even more with a blog, an e-mail sign-up form, a customer comments form, special announcements, discount coupons, and a "Frequently Asked Questions" page, all of which will increase the effectiveness of your website as a communication tool.


    E-commerce, which is the researching, buying and selling of products and services on the internet, is another important reason for having a company website. Statistics show that online consumer shopping is strong and rising steadily. Approximately 70% of all web users, according to most estimates, participate in some form of online shopping, including product research, checking prices, and/or buying products or services. Many of them do so while shopping in an actual store, in fact. Without a website, your company has very little chance of connecting with this large segment of consumers who rely upon the Internet to make their buying decisions.


    While it's important to have a website, understand that it's also important for your website design to be professional. For many individuals, your website will be the first encounter they have with your business, so you want to be certain that it displays the same degree of professionalism you want associated with your company. In fact, a website that looks like it was designed by an amateur is worse than having no website at all. Lack of organization, misspelled words, and poor grammar will give the impression that customers can expect a similar degree of substandard goods and services from your business.


    There are a variety of online services available today that promote template-based, fill-in-the-blank websites. However, these aren't usually a good investment, even though they may look attractive and cost less than a professionally designed website, because they're not optimized for search engines. Search engines are the primary means of accessing relevant information on the Internet, so your website has to be easily found by them for it to be really effective. A reliable website design professional understands what has to be done to your website to make it more visible to the more popular search engines (Google, Yahoo and Bing).


    The Internet has made dynamic marketing tools equally open to large and small businesses in this digital age. The playing field has genuinely been leveled because of it. So remember, if your business doesn't have a website designed by a professional, it's losing many potential customers to competitors that do have one.
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