Knowing that a picture is worth a thousands of words I'll resurrect the one used by Mary to illustrate how this is certainly done.
Table structure.
We can see that a blank cell is positioned above the left hand navigation. Because a search engine spider reads from top to bottom, left to right they will hit the top kitchen table (the header) and then proceed to the table cell down and left. With the vast majority of sites this is the left hand navigation however, if the table composition illustrated above is followed this will lead a spider for a blank cell. The spider will then quickly proceed to the cell on the proper which is the main content section of the page. It is only after seeing the content that the spider will move back left, crawl the navigation and proceed down to the footer.
The Point Of this The goal with site structure optimization is always to create an environment in which the spiders will crawl the most important (and most quite simply optimized) content as early on the page as probable. This will give increased priority on the content that matters the majority of.
Step Two: Content Optimisation
Content optimization is, for the purposes here, the optimization in the wording and formatting in the page and site content to improve its effect on a site's rankings. There are three defining principles to the current stage:
Keyword density matters The formatting of information matters Overall site relevance helps
So let's discuss these the best way:
Keyword Density
Keyword density is essentially may be times the keywords are used on your page in accordance with the total number of words relating to the page. If you had a page that was 1000 words altogether and you used ones keyword 100 times you would have a keyword occurrence of 10% (it's way too high mind you).
The optimal keyword density generally seems to hover around the 3 to help 5% range. Of course the optimal level fluctuates while using the algorithm however it's been several years since I've seen the idea leave this range. You will find sites that rank with higher and lower densities than this. Keyword density is not really the only factor (and how easy would a great SEO's job be?).
If you want to check your density with densities of your main competitors there are a number of tools you can use to accomplish this.
Beanstalk's Keyword Density & Position Checking Tool SEO Converse Keyword Density Tool Key phrases Density. com
The Format Of Content
Content in header tags and bold, italic, anchor text and other formatting options increases the weight this text carries. Now, this doesn't mean to run out and bold every instance to your keywords in your content but rather to apply this as you are attempting to draw the visitor's eye to the important content on your pages. Logically enough, if you are targeting a phrase on the major search engines then it is highly likely that you're wanting to draw the visitor's eye to these keywords periodically in the page. This is more about usability and conversions than anything else. Seo In Ottawa, Seo In Ottawa
Table structure.
We can see that a blank cell is positioned above the left hand navigation. Because a search engine spider reads from top to bottom, left to right they will hit the top kitchen table (the header) and then proceed to the table cell down and left. With the vast majority of sites this is the left hand navigation however, if the table composition illustrated above is followed this will lead a spider for a blank cell. The spider will then quickly proceed to the cell on the proper which is the main content section of the page. It is only after seeing the content that the spider will move back left, crawl the navigation and proceed down to the footer.
The Point Of this
The goal with site structure optimization is always to create an environment in which the spiders will crawl the most important (and most quite simply optimized) content as early on the page as probable. This will give increased priority on the content that matters the majority of.
Step Two: Content Optimisation
Content optimization is, for the purposes here, the optimization in the wording and formatting in the page and site content to improve its effect on a site's rankings. There are three defining principles to the current stage:
Keyword density matters
The formatting of information matters
Overall site relevance helps
So let's discuss these the best way:
Keyword Density
Keyword density is essentially may be times the keywords are used on your page in accordance with the total number of words relating to the page. If you had a page that was 1000 words altogether and you used ones keyword 100 times you would have a keyword occurrence of 10% (it's way too high mind you).
The optimal keyword density generally seems to hover around the 3 to help 5% range. Of course the optimal level fluctuates while using the algorithm however it's been several years since I've seen the idea leave this range. You will find sites that rank with higher and lower densities than this. Keyword density is not really the only factor (and how easy would a great SEO's job be?).
If you want to check your density with densities of your main competitors there are a number of tools you can use to accomplish this.
Beanstalk's Keyword Density & Position Checking Tool
SEO Converse Keyword Density Tool
Key phrases Density. com
The Format Of Content
Content in header tags and bold, italic, anchor text and other formatting options increases the weight this text carries. Now, this doesn't mean to run out and bold every instance to your keywords in your content but rather to apply this as you are attempting to draw the visitor's eye to the important content on your pages. Logically enough, if you are targeting a phrase on the major search engines then it is highly likely that you're wanting to draw the visitor's eye to these keywords periodically in the page. This is more about usability and conversions than anything else. Seo In Ottawa, Seo In Ottawa
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