I believe the central Web and/or marketing units of a university should also be the campus experts to create and maintain a strong and effective social media presence.
Your 2010 social media plan… Pull up a chair… « Random Thoughts of a Boston-based... - 0 views
Insights on Admissions Marketing: Which Web Site Features do Prospective Students Find Valu... - 0 views
Reaching the Wired Generation: How Social Media is Changing College Admission - 0 views
Facebook, Twitter, and YouTube as Admission Recruitment Tools : SimpleApply LLC - Online Ap... - 0 views
Reining in the outliers for a university-wide cohesive social media presence | .eduGuru - 0 views
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For most small- to mid-size universities, I think a tool like Facebook can be seen structurally as the university Web site. There is one main home page, otherwise known as a Fan Page on Facebook, for the university.
SquaredPeg » Blog Archive » Here come the Fall 08 kids… - 0 views
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Hop on Facebook and search ‘[your school] Class of 2012′ and see what comes up. If nothing comes up, you still have some time
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Now, this is great. Kids are connecting, and effectively yielding each other. So what’s the big problem? Incorrect information.
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and try to have the conversation start on our turf, with the Bloggers answering questions
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Café New Paltz - 5 days in | .eduGuru - 0 views
SquaredPeg » Blog Archive » How #2013 will help us yield better. - 0 views
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5 students who emailed/messaged me are now the Admins of the group, so they already feel like a part of the Butler community. The more you can share this experience and feeling with others, the more you will yield.
Student Recruitment in an Online World: Marketing Communications in a World without Paper - 0 views
Despite costs, some find nothing beats the old college tour - The Boston Globe - 0 views
Universities From UCLA to Maryland Finally Espouse Branding - Advertising Age - News - 0 views
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finding new ways to market to prospective students and raise their profiles for potential philanthropy and research funding.
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in fiscal year 2008-2009, UCLA had about $4 billion, Maryland had $2.7 billion and Cornell had $2.9 billion -- these schools could afford to spend tens of millions on advertising and marketing. But they spend far less.
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UCLA spent $1.25 million on this year's campaign, its second ever. That's double the budget of its first but still an estimated .03% of its operating revenue.
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The Seven Essentials of Enrollment Management « Building Marketing Strategies for... - 0 views
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The marketing focus of enrollment management is on the “admissions funnel,” the model that visually describes moving prospects down through the admissions process and into the university’s enrollment.
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