sales-outsourcing15 - 0 views
started by Grant Barrett on 31 Mar 12
started by Grant Barrett on 31 Mar 12
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started by Grant Barrett on 31 Mar 12
In Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) (Ann Handley, C.C. Chapman and David Meerman Scott) the provided some great tips that can be applied to video testimonials to improve your sales on Page 68. Here were some tips:
6. Tell client stories. The customer success stories that you've published as articles or PDFs can become a best-practices webinar series or they can be upgraded into a series of video testimonials.
7. Record presentations and speeches. Record the speeches or presentations your team gives and post them on YouTube. Capture your CEO delivering an overview of your annual report on video, and publish it with the executive summary text. Repurpose as needed to your blog, or Twitter, Facebook, or other social sites. 8. Go mobile. The industry data that your team regularly tracks can become a stream of mobile SMS alerts that your market can subscribe to and remain informed of industry developments while working remotely. Tip: Be sure that you optimize your content for mobile. "The best practices of social media content are vastly different from the best practices of mobile media content-because the devices from which your audience views your content are completely different," says C.K. Just pull up the same web content on a laptop and a smartphone and you'll understand exactly what we mean. Optimizing for screens large and small requires more effort, but it's worth going the extra mile if you want your content to be accessed via smartphones. (And you do.)
9. Post presentations and ebooks on SlideShare.net, and post white papers on Scribd.com. These free services allow you to upload PowerPoint or keynote presentations to share on SlideShare, and subsequently share freely on Twitter, your blog, and so on. A PowerPoint slide show presented at an industry event can become an online slide show perfect to view on screens both large (desktop, laptop) and small (smartphone). Consider adding voiceover to the slides to make the presentation even more dynamic.
10. Same stuff, different way. Interviewing someone for a blog post or article? Capture it on video or audio with a few extra key questions to differentiate it from your story, then post them separately.
What you should really be trying to do for your customers is taking what you already know and understand (your unique expertise) and sharing it. Why? Because it helps your customer and your business to innovate.
In Where Good Ideas Come From: The Natural History of Innovation (Steven Johnson) discusses innovation:
"If there is a single maxim (in this business book )… it is that we are often better served by connecting ideas than we are by protecting them. Like the free market itself, the case for restricting the flow of innovation has long been buttressed by appeals to the "natural" order of things. But the truth is, when one looks at innovation in nature and in culture, environments that build walls around good ideas tend to be less innovative in the long run than more open-ended environments. Good ideas may not want to be free, but they do want to connect, fuse, recombine.