Best content in ROI of Social Media | Diigo - Groups

MediaPost Publications The Case For CPEM: Cost Per Effective Impressions 05/23/2012

Wed, 23 May 2012 18:54:20 -0000

Comments:

Proof that we're getting smarter as it relates to Internet advertising. - Guy Powell

Tags: cost, publications, marketing, #ROISM, ROMI, media

by: Guy Powell

Measuring Social Engagement: 3 Ways To Identify High Value Content

Tue, 22 May 2012 15:16:56 -0000

Comments:

Interesting overview of determining successful content in social - Guy Powell

Tags: measuring, social, engagement

by: Guy Powell

Marketers Use Growing Number of Tools to Spur Website Engagement

Sun, 20 May 2012 20:51:16 -0000

Comments:

Knowing what kind of tactic leads to results - great study by the people at eMarketer - Steven Groves

Tags: worldwide, strategy, marketers, ROMI

by: Steven Groves

Airline's ticket to trouble: how a man called Vroom got unlimited first class flights for life

Fri, 18 May 2012 14:56:50 -0000

Comments:

Fascinating article. How big companies can get it really wrong. I thought I would pass this one on. - Guy Powell

Tags: no_tag

by: Guy Powell

12 social signals from Twitter that could influence search rankings | Econsultancy

Fri, 18 May 2012 14:07:59 -0000

Comments:

Interesting way to look at tweet value as it relates to search. - Guy Powell

Tags: marketing, #ROISM, social media, ROMI, ROI

by: Guy Powell

New Google Social Reports: 3 Missteps to Avoid

Tue, 08 May 2012 15:09:35 -0000

Comments:

This is an interesting read on Google Analytics new Social Reports - Guy Powell

Tags: google, social, reports, marketing, social media, #ROISM, ROI, business, media, ROMI, facebook

by: Guy Powell

Capturing The Value Of Social Media Using Google Analytics - Analytics Blog

Wed, 02 May 2012 13:34:52 -0000

Comments:

Google now provides a deeper understanding of how social impacts conversion. - Steven Groves

Tags: google analytics, worldwide, marketing, social media, business, #ROISM, strategy

by: Steven Groves

Worldwide Marketing Groups on LinkedIn | LinkedIn

Fri, 27 Apr 2012 19:05:48 -0000

Comments:

Posted recently in the Marketing ROI & Effectiveness group on LinkedIn - great compilation of worldwide marketing groups by Harish Jain / @GreenRootz - Steven Groves

Tags: worldwide, marketing, social, india, linkedin, #ROISM, social media, business

by: Steven Groves

Privacy in Public - what are you trying to hide? | Social Media Club

Fri, 20 Apr 2012 15:35:46 -0000

Comments:

Consumer privacy does not mean that they have something to hide, it just means that they do not care to share. Is that wrong? - Steven Groves

Tags: business, reputation, social, social media, #ROISM

by: Steven Groves

Google Offers TV-Like Viewable Impressions, Ratings Technology - MarketingVOX

Wed, 18 Apr 2012 19:39:26 -0000

Comments:

Interesting way to count an impression. 50% viewable for 1 second or more. - Guy Powell

Tags: ratings, marketing, ROMI, media, ROI, strategy, #ROISM, social media

by: Guy Powell

Dell’s aborted social share and earn scheme: Clever or controversial?

Thu, 12 Apr 2012 15:52:44 -0000

Comments:

Not all social programs are sustainable and it's best to undo / roll back a program when it is not in alignment with corp vision. Should Dell have launched the program at all? Probably not and that fact that they did was a misstep; how they handled it though is a case study for how to handle your own mistakes in social - believe me, you'll make a few. - Steven Groves

Tags: business, strategy, dell, reputation, social

by: Steven Groves

Turning Consumers into Customers

Thu, 12 Apr 2012 14:13:04 -0000

Comments:

How do you feel about being a product? or being sold to advertisers? Doc Searls talks about how the transition will occur as consumers become customers in the VRM age - Steven Groves

Tags: business, strategy, consumers, customers, Doc Searles, Harvard Business Review

by: Steven Groves

LinkedIn Debuts Tools To Target Followers

Wed, 11 Apr 2012 20:40:52 -0000

Comments:

Very powerful and a tactic that will very much differentiate a LinkedIn presence from any other social platform - for now... - Steven Groves
Very interesting. LinkedIn is making Social CRM a lot easier for B2B Marketers. The question I have though, is whether this new LinkedIn tool is 'Social Media', or if this is more just targeted advertising in a social media platform.

Guy
http://www.Marketing-Calculator.com - Guy Powell

Tags: linkedin, target, marketing, #ROISM

by: Steven Groves

First-Click, Last-Click Attribution Model For Social Media

Fri, 23 Mar 2012 19:28:55 -0000

Comments:

Great article on how the push/pull between LTA and other measurement tactics can vary - Steven Groves

Tags: social media, metrics, measurement, LTA, #ROISM, business, strategy

by: Steven Groves

MediaPost Publications Social Media Responsibility Shifts In Marketing Organizations 03/19/2012

Mon, 19 Mar 2012 12:25:43 -0000

Comments:

Interesting SM trend. If SM is in marketing operations, then it should be easier to track ROI - Guy Powell

Tags: marketing, social media, #ROISM, social, ROI, strategy, media, ROMI, business

by: Guy Powell

The tone of life on social networking sites

Thu, 09 Feb 2012 22:04:34 -0000

Comments:

Pews work is awesoem and here they examine the tone of online and social users - overwhelmingly positive. No room for a negative nelly online! - Steven Groves

Tags: social media, #ROISM, marketing, pew, social networking

by: Steven Groves

Pew: More Than Half Of Adults Used Cell Phones In Stores For Purchasing Decisions During The Holidays | TechCrunch

Mon, 30 Jan 2012 22:10:33 -0000

Comments:

The continued blurring of mobile, e-commerce and social - love where this is going - Steven Groves

Tags: social media, #ROISM, pew, marketing

by: Steven Groves

Why digital intent matters | Taylor Davidson

Wed, 18 Jan 2012 21:50:51 -0000

Comments:

social data is having a disruptive impact on the advertising and marketing technology industries. - Steven Groves

Tags: social media, #ROISM, intent, engine

by: Steven Groves

The End of Link Building as We've Known and Loved it

Sun, 15 Jan 2012 22:10:21 -0000

Comments:

'White Hat' tactics matter - Quality content presented in context will matter more - Steven Groves

Tags: social media, marketing, link building, search, search engine

by: Steven Groves

Customer Relationships - Seven Tips for Forging an Appropriate Online Apology : MarketingProfs Article

Thu, 05 Jan 2012 17:19:13 -0000

Comments:

All a part of a Crisis Response Policy in Social - what's yours look like?

1. Typo? Start typing
2. There's no easy way out... so grovel
3. Stop the buck here
4. Don't leave anyone out
5. Have the top dog sign it
6. Compensate
7. Encourage communication - Steven Groves

Tags: social media, marketing, strategy, apology, #ROISM

by: Steven Groves