Best content in ROI of Social Media

MediaPost Publications The Case For CPEM: Cost Per Effective Impressions 05/23/2012 - 0 views

www.mediapost.com/...per-effective-impressions.html

cost publications marketing #ROISM ROMI media

shared by Guy Powell on 23 May 12 - No Cached

Guy Powell on 23 May 12

Proof that we're getting smarter as it relates to Internet advertising.

<div class="cArrow"> </div><div class="cContentInner">Proof that we're getting smarter as it relates to Internet advertising.</div>

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Measuring Social Engagement: 3 Ways To Identify High Value Content - 1 views

marketingland.com/ntify-high-value-content-12352

measuring social engagement

shared by Guy Powell on 22 May 12 - No Cached

Guy Powell on 22 May 12

Interesting overview of determining successful content in social

<div class="cArrow"> </div><div class="cContentInner">Interesting overview of determining successful content in social</div>

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Marketers Use Growing Number of Tools to Spur Website Engagement - 0 views

www.emarketer.com/Article.aspx

worldwide strategy marketers ROMI

shared by Steven Groves on 20 May 12 - No Cached

Steven Groves on 20 May 12

Knowing what kind of tactic leads to results - great study by the people at eMarketer

<div class="cArrow"> </div><div class="cContentInner">Knowing what kind of tactic leads to results - great study by the people at eMarketer</div>

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Airline's ticket to trouble: how a man called Vroom got unlimited first class flights f... - 0 views

www.smh.com.au/...s-for-life-20120510-1yese.html

shared by Guy Powell on 18 May 12 - No Cached

Guy Powell on 18 May 12

Fascinating article. How big companies can get it really wrong. I thought I would pass this one on.

<div class="cArrow"> </div><div class="cContentInner">Fascinating article. How big companies can get it really wrong. I thought I would pass this one on.</div>

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12 social signals from Twitter that could influence search rankings | Econsultancy - 0 views

econsultancy.com/...ould-influence-search-rankings

marketing #ROISM social media ROMI ROI

shared by Guy Powell on 18 May 12 - No Cached

Guy Powell on 18 May 12

Interesting way to look at tweet value as it relates to search.

<div class="cArrow"> </div><div class="cContentInner">Interesting way to look at tweet value as it relates to search.</div>

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New Google Social Reports: 3 Missteps to Avoid - 0 views

www.socialsnap.com/...al-reports-3-missteps-to-avoid

google social reports marketing social media #ROISM ROI business media ROMI facebook

shared by Guy Powell on 08 May 12 - No Cached

Guy Powell on 08 May 12

This is an interesting read on Google Analytics new Social Reports

<div class="cArrow"> </div><div class="cContentInner">This is an interesting read on Google Analytics new Social Reports</div>

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Capturing The Value Of Social Media Using Google Analytics - Analytics Blog - 0 views

analytics.blogspot.mx/...lue-of-social-media-using.html

google analytics worldwide marketing social media business #ROISM strategy

shared by Steven Groves on 02 May 12 - No Cached

Steven Groves on 02 May 12

Google now provides a deeper understanding of how social impacts conversion.

<div class="cArrow"> </div><div class="cContentInner">Google now provides a deeper understanding of how social impacts conversion. </div>

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Worldwide Marketing Groups on LinkedIn | LinkedIn - 0 views

www.linkedin.com/groupItem

worldwide marketing social india linkedin #ROISM social media business

shared by Steven Groves on 27 Apr 12 - No Cached

Steven Groves on 27 Apr 12

Posted recently in the Marketing ROI & Effectiveness group on LinkedIn - great compilation of worldwide marketing groups by Harish Jain / @GreenRootz

<div class="cArrow"> </div><div class="cContentInner">Posted recently in the Marketing ROI & Effectiveness group on LinkedIn - great compilation of worldwide marketing groups by Harish Jain / @GreenRootz</div>

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Privacy in Public - what are you trying to hide? | Social Media Club - 0 views

socialmediaclub.org/...ublic-what-are-you-trying-hide

business reputation social social media #ROISM

shared by Steven Groves on 20 Apr 12 - No Cached

Steven Groves on 20 Apr 12

Consumer privacy does not mean that they have something to hide, it just means that they do not care to share. Is that wrong?

<div class="cArrow"> </div><div class="cContentInner">Consumer privacy does not mean that they have something to hide, it just means that they do not care to share. Is that wrong?</div>

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Google Offers TV-Like Viewable Impressions, Ratings Technology - MarketingVOX - 0 views

www.marketingvox.com/ions-ratings-technology-050990

ratings marketing ROMI media ROI strategy #ROISM social media

shared by Guy Powell on 18 Apr 12 - No Cached

Guy Powell on 18 Apr 12

Interesting way to count an impression. 50% viewable for 1 second or more.

<div class="cArrow"> </div><div class="cContentInner">Interesting way to count an impression. 50% viewable for 1 second or more.</div>

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Dell's aborted social share and earn scheme: Clever or controversial? - 0 views

www.mycustomer.com/...140460

business strategy dell reputation social

shared by Steven Groves on 12 Apr 12 - No Cached

Steven Groves on 12 Apr 12

Not all social programs are sustainable and it's best to undo / roll back a program when it is not in alignment with corp vision. Should Dell have launched the program at all? Probably not and that fact that they did was a misstep; how they handled it though is a case study for how to handle your own mistakes in social - believe me, you'll make a few.

<div class="cArrow"> </div><div class="cContentInner">Not all social programs are sustainable and it's best to undo / roll back a program when it is not in alignment with corp vision. Should Dell have launched the program at all? Probably not and that fact that they did was a misstep; how they handled it though is a case study for how to handle your own mistakes in social - believe me, you'll make a few.</div>

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Turning Consumers into Customers - 0 views

blogs.hbr.org/...ng_consumers_into_custome.html

business strategy consumers customers Doc Searles Harvard Business Review

shared by Steven Groves on 12 Apr 12 - No Cached

Steven Groves on 12 Apr 12

How do you feel about being a product? or being sold to advertisers? Doc Searls talks about how the transition will occur as consumers become customers in the VRM age

<div class="cArrow"> </div><div class="cContentInner">How do you feel about being a product? or being sold to advertisers? Doc Searls talks about how the transition will occur as consumers become customers in the VRM age</div>

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LinkedIn Debuts Tools To Target Followers - 1 views

www.mediapost.com/...tools-to-target-followers.html

linkedin target marketing #ROISM

shared by Steven Groves on 11 Apr 12 - No Cached

Steven Groves on 11 Apr 12

Very powerful and a tactic that will very much differentiate a LinkedIn presence from any other social platform - for now...

<div class="cArrow"> </div><div class="cContentInner">Very powerful and a tactic that will very much differentiate a LinkedIn presence from any other social platform - for now...</div>

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Guy Powell on 12 Apr 12

Very interesting. LinkedIn is making Social CRM a lot easier for B2B Marketers. The question I have though, is whether this new LinkedIn tool is 'Social Media', or if this is more just targeted advertising in a social media platform.

Guy
http://www.Marketing-Calculator.com

<div class="cArrow"> </div><div class="cContentInner">Very interesting. LinkedIn is making Social CRM a lot easier for B2B Marketers. The question I have though, is whether this new LinkedIn tool is 'Social Media', or if this is more just targeted advertising in a social media platform. <br /> <br /> Guy <br /> <a href="http://www.Marketing-Calculator.com" rel="nofollow" target="_blank">http://www.Marketing-Calculator.com</a></div>

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First-Click, Last-Click Attribution Model For Social Media - 1 views

www.mediapost.com/...-attribution-model-for-so.html

social media metrics measurement LTA #ROISM business strategy

shared by Steven Groves on 23 Mar 12 - No Cached

Steven Groves on 23 Mar 12

Great article on how the push/pull between LTA and other measurement tactics can vary

<div class="cArrow"> </div><div class="cContentInner">Great article on how the push/pull between LTA and other measurement tactics can vary</div>

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MediaPost Publications Social Media Responsibility Shifts In Marketing Organizations 03... - 0 views

www.mediapost.com/...ty-shifts-in-marketing-or.html

marketing social media #ROISM social ROI strategy media ROMI business

shared by Guy Powell on 19 Mar 12 - No Cached

Guy Powell on 19 Mar 12

Interesting SM trend. If SM is in marketing operations, then it should be easier to track ROI

<div class="cArrow"> </div><div class="cContentInner">Interesting SM trend. If SM is in marketing operations, then it should be easier to track ROI</div>

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The tone of life on social networking sites - 0 views

pewinternet.org/...Summary-of-findings.aspx

social media #ROISM marketing pew social networking

shared by Steven Groves on 09 Feb 12 - No Cached

Steven Groves on 09 Feb 12

Pews work is awesoem and here they examine the tone of online and social users - overwhelmingly positive. No room for a negative nelly online!

<div class="cArrow"> </div><div class="cContentInner">Pews work is awesoem and here they examine the tone of online and social users - overwhelmingly positive. No room for a negative nelly online!</div>

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Pew: More Than Half Of Adults Used Cell Phones In Stores For Purchasing Decisions Durin... - 0 views

techcrunch.com/...-decisions-during-the-holidays

social media #ROISM pew marketing

shared by Steven Groves on 30 Jan 12 - No Cached

Steven Groves on 30 Jan 12

The continued blurring of mobile, e-commerce and social - love where this is going

<div class="cArrow"> </div><div class="cContentInner">The continued blurring of mobile, e-commerce and social - love where this is going</div>

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Why digital intent matters | Taylor Davidson - 0 views

taylordavidson.com/...and-overhead-of-digital-intent

social media #ROISM intent engine

shared by Steven Groves on 18 Jan 12 - No Cached

Steven Groves on 18 Jan 12

social data is having a disruptive impact on the advertising and marketing technology industries.

<div class="cArrow"> </div><div class="cContentInner"> social data is having a disruptive impact on the advertising and marketing technology industries.</div>

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The End of Link Building as We've Known and Loved it - 0 views

searchenginewatch.com/...ing-as-Weve-Known-and-Loved-it

social media marketing link building search search engine

shared by Steven Groves on 15 Jan 12 - No Cached

Steven Groves on 15 Jan 12

'White Hat' tactics matter - Quality content presented in context will matter more

<div class="cArrow"> </div><div class="cContentInner">'White Hat' tactics matter - Quality content presented in context will matter more</div>

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Customer Relationships - Seven Tips for Forging an Appropriate Online Apology : Marketi... - 0 views

www.marketingprofs.com/...-an-appropriate-online-apology

social media marketing strategy apology #ROISM

shared by Steven Groves on 05 Jan 12 - No Cached

Steven Groves on 05 Jan 12

All a part of a Crisis Response Policy in Social - what's yours look like?

1. Typo? Start typing
2. There's no easy way out... so grovel
3. Stop the buck here
4. Don't leave anyone out
5. Have the top dog sign it
6. Compensate
7. Encourage communication

<div class="cArrow"> </div><div class="cContentInner">All a part of a Crisis Response Policy in Social - what's yours look like? <br /> <br /> 1. Typo? Start typing <br /> 2. There's no easy way out... so grovel <br /> 3. Stop the buck here <br /> 4. Don't leave anyone out <br /> 5. Have the top dog sign it <br /> 6. Compensate <br /> 7. Encourage communication</div>

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ROI of Social Media