Skip to main content

Diigo Home
Home/ Groups/ Reno Social Media Think Tank
Rss Feed
Sort By: Most Recent | Popular Filter: All | Bookmarks | Topics Simple Middle
Mike Henderson

Twitter for business - 18 views

Agreed. Twitter is either Personal or automated headlines like @RGJ. Woah, this convo is old... -M sterling doak wrote: > I am really getting to be a fan of the way South West Airlines does it. It s...

business twitter

started by Ryan Jerz on 13 Oct 08 2 follow-ups, last by Mike Henderson on 10 Mar 09
Maggie Tsai

Reports of damage to Reno houses come from 4.7 quake | www.rgj.com | Reno Gazette-Journal - 0 views

news.rgj.com/...article

earthquake reno

shared by Maggie Tsai on 26 Apr 08 - Snapshot
  • Maggie Tsai
    Maggie Tsai on 26 Apr 08
     
    Just tweeted. Last night was a "big" one - surprised to experience earthquake in Reno.
sterling doak

Twittercounter: Show Off Your Following with a Chiclet - 0 views

mashable.com/...twittercounter

twittercounter

shared by sterling doak on 13 Jun 08 - Snapshot
  • sterling doak
    sterling doak on 13 Jun 08
     
    tiwittercounter
sterling doak

What Marketers Can Learn from the Tomato Scare - Advertising Age - Digital - 0 views

adage.com/...article

pr socialmedia

shared by sterling doak on 15 Jun 08 - Snapshot
    • sterling doak
      sterling doak on 17 Jun 08
       
      This is a perfect example of why the big agency model doesn't work. This would take a small, smart and nimble group to execute. By the time this made it thru the account planner to production to PR in a big agency, it's days and days after the fact. Marketers take floating sticky note - get smaller, smarter and faster.
    • Mike Henderson
      Mike Henderson on 17 Jun 08
       
      Agreed. So where should we open our office?
  • Josh Stylman, managing partner of Reprise Media, said marketers should go even further: They should not only buy paid ads but also issue press releases, which would show up in a news search; write blog posts, which would show up in a blog search; and buy contextual advertising so that marketers can address news reports and blog posts talking about the scare.
  • Mike Henderson
    Mike Henderson on 15 Jun 08
     
    What they're also talking about here is the Social MEdia PR...
Mike Henderson

Here's Our New Policy On A.P. stories: They're Banned - 0 views

www.techcrunch.com/...cy-on-ap-stories-theyre-banned

shared by Mike Henderson on 17 Jun 08 - Snapshot
  • Mike Henderson
    Mike Henderson on 17 Jun 08
     
    I wonder what would happen if the AP did an article on this article and then someone posted that article on their blog...
Mike Henderson

Red Cross Reaches During Iowa Floods - 0 views

www.web-strategist.com/...oss-reaches-during-iowa-floods

socialmedia

shared by Mike Henderson on 16 Jun 08 - Snapshot
  • social media being used to make real differences in people’s lives, beyond branding and business
  • What’s really interesting is that many non-profits’ use of social media is than sophisticated than many Fortune 1000 companies, who often, have the same goals.
  • Mike Henderson
    Mike Henderson on 16 Jun 08
     
    Interesting.
Mike Henderson

Poll: Don't trash press releases yet | Article | Homepage articles - 0 views

www.ragan.com/...dirmod.asp

socialmedia pr

shared by Mike Henderson on 05 Nov 09 - Snapshot
  • A recent poll of corporate communicators conducted by Ragan Communications and PollStream found 49 percent of the poll’s 401 respondents believe press releases are “as useful as ever.” Another 33 percent said they’re a necessary evil that won’t go away soon, in part because of SEC notification rules. An overwhelming 64 percent said they target their press releases most often to print outlets, and 23 percent listed online news and financial sites as well.
  • Horwell thinks about the audience and how useful the information is before sending press releases on behalf of her clients.
  • Of the respondents, one communicator echoed Horwell and said simply, “Sometimes you only need two sentences (a tweet) to tell a story.”
  • ...3 more annotations...
  • “As news sources become more obviously biased and decrease in size and content, publics are turning to other sources of information.”
  • She also tries to connect with reporters using her personal Twitter and Facebook account so she’ll be available if they have questions.
  • We use all the tools to try to reach a limited pool of people who have to decide what’s important.”
  • Mike Henderson
    Mike Henderson on 05 Nov 09
     
    Article about social media and PR
Mike Henderson

Online Spin » Blog Archive » Social Media's Role In A Media Plan - 0 views

blogs.mediapost.com/spin

soclialmedia

shared by Mike Henderson on 19 Jun 08 - Snapshot
  • no one has unlocked social media in a way that demonstrates return on marketing objectives, such as reasonable expected range of outcome at for set amount of resource allocation
  • I think social media should be a core component of your marketing mix
  • What is more common is allocating far less budget to social media and looking at it more like buying a lottery ticket
  • ...3 more annotations...
  • There is no such thing as “free media,” free media is just media you achieve by spending your time and money on developing assets that reduce the amount of money you had to spend to “buy media.”
  • Achieving success in social media requires commitments longer than many campaigns are scheduled to run.
  • So don’t spread your social media budget over some artificial timeline created by your media plan, but regard it as an “always on” component.
  • Mike Henderson
    Mike Henderson on 19 Jun 08
     
    I've been saying all this a lot lately. Funny. It's spot on, but it's not amazing stupendous hard to understand.
Mike Henderson

Social Media FAQ #1: What if they leave negative comments on my site/blog/forum? - 0 views

www.web-strategist.com/...e-comments-on-my-siteblogforum

blogging socialmedia

shared by Mike Henderson on 20 Jun 08 - Snapshot
  • Well the truth of the matter is, they are going to leave negative comments about your company elsewhere on the web, there’s no way you’ll ever be able to stop this.
  • Being on home court gives you the ability to quickly find out issues, so why wait for them to bubble up elsewhere on the web, consider this a ‘free alerting system’ –embrace!
  • these are individuals that want you to improve your product, so embrace them,
  • ...2 more annotations...
  • acknowledging a problem to someone who complains is often the most important thing
  • It is also a way to identify those who care enough about the company to leave a comment and dialogue with these through other channels e.g. a phone call, an email, etc.
  • Mike Henderson
    Mike Henderson on 20 Jun 08
     
    dealing with this issue right now...
Mike Henderson

An Experiment Building Communities in Facebook | Cow's Blog - 0 views

cow.neondragon.net/...ilding-communities-in-facebook

shared by Mike Henderson on 23 Jun 08 - Snapshot
    • Mike Henderson
      Mike Henderson on 23 Jun 08
       
      This will never happen as long as you talk to people and they say, "I can't figure out how to do anything on Facebook. It's too hard."
sterling doak

Behavioral Insider » Blog Archive » Targeting And Life Stages - 0 views

blogs.mediapost.com/behavioral_insider

behavioral interview kang mediapost susie targeting

shared by sterling doak on 25 Jun 08 - Snapshot

  • Well, one of the less-understood and -appreciated facts about online targeting in general, and behavioral in particular, is that behind site user activity data there’s a rich array of consumer data in third-party research which can be overlaid with your own data on user online behavior [to] yield whole new levels of understanding.



    One treasure trove for us is NielsenNetRatings. What Nielsen has done is study how people in different demographic ‘life stages,’ as they call them, actually have very unique group patterns of online behavior based on where they are in their lives.

  • vertical search data.
  • un that data against the Nielsen profiles and grouped them into separate categories.
  • ...6 more annotations...
  • life stage segments, called ‘New Families
  • earch activity patterns
  • keyword searches like say ‘Baby Stroller’ or ‘Toy Store’ or ‘Childrearing books’
  • ielsen’s broad life-stage categories.
  • search patterns
  • But the fact is that the more tightly you can segment specific behavioral patterns by demographic, the more effective smaller-focused buys will be.
  • sterling doak
    sterling doak on 25 Jun 08
     
    Need to find out what these segments are for cars and homes from my Nielsen rep.
  • sterling doak
    sterling doak on 25 Jun 08
     
    Very simple descriptions of how BT works. This is a great interview to share if a client is getting confused on how BT works for target segments.
sterling doak

Pay Per Click Advertising - PPC Programs - 0 views

www.seoconsultants.com/...pay-per-click-programs.asp

advertising campaign click pay per ppc

shared by sterling doak on 30 Jun 08 - Snapshot
  • in fact, it's not uncommon for CEO's to do their own company's PPC campaigns.
    • sterling doak
      sterling doak on 30 Jun 08
       
      Really? Because they don't have other things to do, right?
  • The key to effective PPC campaigns is in your keyword strategy and the quality of your visitor analytics.
  • Campaigns need to be structured so that unproductive keywords can be filtered out and high performers improved upon
  • ...4 more annotations...
  • Tip: A custom prepared PPC campaign by an SEO Professional is still the best approach to pay per click. A large corporation can save substantial amounts and maximize performance by outsourcing to an SEO Consultant.
  • Wordtracker
  • Tip: Avoid bidding wars by searching for more specific multiword, targeted keyword phrases.
  • having your keywords placed in the title is a good decision usually
  • sterling doak
    sterling doak on 30 Jun 08
     
    PPC ad campaigns.
Mike Henderson

YouTube: You Created the Content, Now Sell the Ads - Advertising Age - Digital - 0 views

adage.com/...article

advertising blogposts video

shared by Mike Henderson on 09 Jun 08 - Snapshot
  • Let content creators sell ads.
  • $90 million this year; other estimates have it as high as $200 million. Even at the high end, that would be just a touch more than 1% of Google's total revenue
  • YouTube targets advertising by channel or vertical, such as comedy or music, rather than around specific videos.
  • Mike Henderson
    Mike Henderson on 09 Jun 08
     
    I already like their limited overlay feature, but a hyperlink outside of youtube would be about the best form of advetising. You've got to ba able to track it.
Mike Henderson

MarketingSherpa: How to Create and Distribute a Social Media Release - 0 views

www.marketingsherpa.com/article.html

socialmedia

shared by Mike Henderson on 06 Jun 08 - Snapshot
  • A social media release is a Web 2.0 format for the traditional press release (see creative samples)
  • “a way to Webify the content of the release,”
  • “The social media release is a way to turn the press release into a blog post with all the functionality that you would expect from a blog post.”
  • ...1 more annotation...
  • Therefore, SMRs often stir up controversy.
  • Mike Henderson
    Mike Henderson on 06 Jun 08
     
    Pretty good article about social media PR.
  • sterling doak
    sterling doak on 13 Jun 08
     
    Here is an example of a template. I have started using this template http://www.prnewswire.com/mnr/shift/24521/docs/smprtemplate.pdf
Mike Henderson

Hot Chicks with Douchebags - 0 views

www.hotchickswithdouchebags.com/FAQ.html

douche

shared by Mike Henderson on 10 Jun 08 - Snapshot
  • A: First off, thank you for the praise of my physical superiority. I am the Nietzschean ubermensch personified, so your praise is well justified. As to submitting pics for inclusion in the book, if you are the photographer who took the pic, email me a hi-res copy of the pic and if it works, I will email you back a release form.
  • Mike Henderson
    Mike Henderson on 10 Jun 08
     
    If this dude pulls off a book deal I'll shit my pants!
Twelve Horses

Social Networking Wars // Current - 0 views

current.com/...8913552_social_networking_wars

networking socialmedia

shared by Twelve Horses on 30 Apr 08 - Snapshot
  • Twelve Horses
    Twelve Horses on 30 Apr 08
     
    This is pretty funny.
sterling doak

G4 - Attack of the Show - Web Tools: Live News Cameras.com - 0 views

www.g4tv.com/...ools_Live_News_Camerascom.html

cameras cameras.com news pr

shared by sterling doak on 05 May 08 - Snapshot
  • sterling doak
    sterling doak on 05 May 08
     
    LIve News Cameras - on demand
  • sterling doak
    sterling doak on 05 May 08
     
    live news cams, on demand
Mike Henderson

YouTube - Broadcast Yourself. - 0 views

www.youtube.com/youtubeonyoursite

socialmedia video

shared by Mike Henderson on 08 May 08 - Snapshot
  • Mike Henderson
    Mike Henderson on 08 May 08
     
    some cool tips about posting video to your site.
Mike Henderson

Reno Tahoe Young Professionals Network - 0 views

renotahoeypn.ning.com

networking

shared by Mike Henderson on 09 May 08 - Snapshot
  • Mike Henderson
    Mike Henderson on 09 May 08
     
    another .ning site. YAY!

    I like the descrete sites with standard logins.

  • Mike Henderson
    Mike Henderson on 09 May 08
     
    Save Bookmark
1 - 20 Next › Last »
Showing 20▼ items per page
Join this group