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Mike Henderson

'TV Everywhere' Could Lock Out 7.7M Online Viewers - MarketingVOX - 0 views

www.marketingvox.com/-out-77m-online-viewers-045396

tv cable onlinevideo video streaming subscription

shared by Mike Henderson on 03 Nov 09 - Snapshot
  • 11% of all US active streamers of video, or 7.7 million, do not subscribe to cable or satellite
  • "If you get the channel at home on your TV, then you can go online, authenticate with data that the TV gives you, and you're free and clear to watch the movies."
  • The average income of all age groups that only stream video online, rather than watching television, is $42,314, compared with the $60,054 average income of those who both stream video and subscribe to a cable or satellite service.
  • Mike Henderson
    Mike Henderson on 03 Nov 09
     
    'TV Everywhere' Could Lock Out 7.7M Online Viewers
Mike Henderson

U.S. Online Video Market Soars in July as Summer Vacation Drives Pickup in Entertainment an... - 0 views

comscore.com/..._and_Leisure_Activities_Online

video socialmedia pr

shared by Mike Henderson on 29 Aug 09 - Snapshot
  • 81.0 percent of the total U.S. Internet audience viewed online video.
  • Mike Henderson
    Mike Henderson on 29 Aug 09
     
    Video useage stats
  • Mike Henderson
    Mike Henderson on 29 Aug 09
     
    Online video view stats
Mike Henderson

Tubemogul.com News - Online Video Research and Reports - 0 views

www.tubemogul.com/...index.php

video marketing advertising

shared by Mike Henderson on 25 Feb 09 - Snapshot
  • The results are dramatic: most online video viewers watch mere seconds, rather than minutes, of a video.
  • For starters, it is clear that post-roll ads are of limited effectiveness.
  • Mike Henderson
    Mike Henderson on 25 Feb 09
     
    only about 16% of online video viewers watch the whole thing. 10% click away in the first few seconds...
Mike Henderson

Tubemogul.com News - Online Video Research and Reports - 0 views

www.tubemogul.com/...index.php

video tubemogul viral marketing

shared by Mike Henderson on 24 Feb 09 - Snapshot
  • The most common way viewers find a video (45.13% of all views our sample) is direct navigation to a video site (i.e. going to YouTube and running a search or clicking around the featured or related videos).
  • To those trying to unlock a formula for making a video go viral, perhaps this gives some clues: reach out to
    bloggers and optimize a video's meta-data to ensure it ranks highly on intra-video site plugs.
  • Mike Henderson
    Mike Henderson on 24 Feb 09
     
    Interesting analysis of inbound links to video...
Mike Henderson

Number of Online Videos Viewed in the U.S. Jumps 13 Percent in March to 11.5 Billion - 0 views

www.comscore.com/...release.asp

video web soclialmedia

shared by Mike Henderson on 03 Feb 09 - Snapshot

  • Other
    notable findings from March 2008 include:



    • 73.7 percent of the total U.S.
      Internet audience viewed online video.
    • 84.8 million viewers watched
      4.3 billion videos on YouTube.com (50.4 videos per viewer).
    • 47.7 million viewers watched
      400 million videos on MySpace.com (8.4 videos per viewer).
    • The average online video
      duration was 2.8 minutes.
    • The average online video
      viewer watched 235 minutes of video.
  • Mike Henderson
    Mike Henderson on 03 Feb 09
     
    Other notable findings from March 2008 include:
    73.7 percent of the total U.S. Internet audience viewed online video.
    84.8 million viewers watched 4.3 billion videos on YouTube.com (50.4 videos per viewer).
    47.7 million viewers watched 400 million videos on MySpace.com (8.4 videos per viewer).
    The average online video duration was 2.8 minutes.
    The average online video viewer watched 235 minutes of video.
Mike Henderson

Web 2.0 integration & chain reactions… - Creativity Base - 0 views

danimations.com.au/blog

video socialapps

shared by Mike Henderson on 27 Jan 09 - Snapshot
  • I’ve been devoting much of my time of late to exploring Web 2.0 possibilities in the last few weeks… services, sites, widgets and ways to integrate them. Now that we all have profiles all over the place (Facebook, Myspace, Twitter, YouTube and countless others) keeping them all relevant can be pretty time consuming. Fortunately developers appear to be aware of this and are doing something about it. Here’s a cute little example of my most recent Web 2.0 chain reaction (websites updating other websites and profiles automatically)
  • This is a pretty neat development, and can be handy both socially and professionally.
  • In this case, my goal was to proliferate my online video, and share the awareness of it as broadly as possible.
  • Mike Henderson
    Mike Henderson on 27 Jan 09
     
    A good social media post that shares a real life story and experience about using online tools to spread content.
Mike Henderson

Home - SnagFilms - 0 views

snagfilms.com/films

video

shared by Mike Henderson on 03 Aug 08 - Snapshot
  • Mike Henderson
    Mike Henderson on 03 Aug 08
     
    Another website showing full length streaming video. After having ANOTHER Netflix movie arrive UNWATCHABLE this is looking a lot more attractive... and useable.
  • Mike Henderson
    Mike Henderson on 03 Aug 08
     
    At SnagFilms.com, you can watch full-length documentary films for free, but we also make it easy for you to take our films with you and put them anywhere on the web.
Mike Henderson

YouTube: You Created the Content, Now Sell the Ads - Advertising Age - Digital - 0 views

adage.com/...article

advertising blogposts video

shared by Mike Henderson on 09 Jun 08 - Snapshot
  • Let content creators sell ads.
  • $90 million this year; other estimates have it as high as $200 million. Even at the high end, that would be just a touch more than 1% of Google's total revenue
  • YouTube targets advertising by channel or vertical, such as comedy or music, rather than around specific videos.
  • Mike Henderson
    Mike Henderson on 09 Jun 08
     
    I already like their limited overlay feature, but a hyperlink outside of youtube would be about the best form of advetising. You've got to ba able to track it.
Mike Henderson

untitled - 0 views

www.techcrunch.com/...egies-behind-many-viral-videos

video viral

shared by Mike Henderson on 03 Jun 08 - Snapshot
  • this didn’t happen naturally,
Mike Henderson

YouTube - Broadcast Yourself. - 0 views

www.youtube.com/youtubeonyoursite

socialmedia video

shared by Mike Henderson on 08 May 08 - Snapshot
  • Mike Henderson
    Mike Henderson on 08 May 08
     
    some cool tips about posting video to your site.
Mike Henderson

Flickr video: What's wrong with 90 seconds? | Between the Lines | ZDNet.com - 0 views

blogs.zdnet.com/BTL

flickr video

shared by Mike Henderson on 09 Apr 08 - Snapshot
  • Mike Henderson
    Mike Henderson on 09 Apr 08
     
    Good points about 90 second flickr videos
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