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Mike Henderson

Poll: Don't trash press releases yet | Article | Homepage articles - 0 views

www.ragan.com/...dirmod.asp

socialmedia pr

shared by Mike Henderson on 05 Nov 09 - Snapshot
  • A recent poll of corporate communicators conducted by Ragan Communications and PollStream found 49 percent of the poll’s 401 respondents believe press releases are “as useful as ever.” Another 33 percent said they’re a necessary evil that won’t go away soon, in part because of SEC notification rules. An overwhelming 64 percent said they target their press releases most often to print outlets, and 23 percent listed online news and financial sites as well.
  • Horwell thinks about the audience and how useful the information is before sending press releases on behalf of her clients.
  • Of the respondents, one communicator echoed Horwell and said simply, “Sometimes you only need two sentences (a tweet) to tell a story.”
  • ...3 more annotations...
  • “As news sources become more obviously biased and decrease in size and content, publics are turning to other sources of information.”
  • She also tries to connect with reporters using her personal Twitter and Facebook account so she’ll be available if they have questions.
  • We use all the tools to try to reach a limited pool of people who have to decide what’s important.”
  • Mike Henderson
    Mike Henderson on 05 Nov 09
     
    Article about social media and PR
Mike Henderson

Digital Marketing: Why Search May Not Click for Retailers - Advertising Age - Digital - 0 views

adage.com/...article

branding search marketing seo socialmedia advertising linkdump

shared by Mike Henderson on 03 Nov 09 - Snapshot
  • Less than 10% of online retailers' web traffic, on average, comes from search engines, according to an analysis by Nielsen Co.'s Online division.
  • the majority of retailers' web traffic (61%, on average) comes from people going directly to a retail site -- consumers typing, say, Amazon.com into a browser address bar.
  • Other referrals, such as affiliate programs or advertising (basically anything that wasn't direct navigation, comparison referrals or search), accounted for the remainder.
  • ...5 more annotations...
  • The 9.5% of traffic from search also likely included a good chunk of people conducting navigational searches
  • the top 50 search terms revealed only three that weren't branded -- and those were pornographic.
  • brand and past experiences [with a marketer] matter an awful lot and will be far more significant determinants of success than any customer acquisition strategy that they're going to engage in,
  • "make an important case for the continued relevancy of display advertising. While search gets a lot of credit because it's quantifiable, there's a reason people are typing things like Expedia into the Google search engine."
  • "You have to have the brand presence," Mr. Paradysz said, "because if you don't, you first don't benefit from the paid search, and second, you potentially lose some of that downstream activity."
  • Mike Henderson
    Mike Henderson on 03 Nov 09
     
    The importance of search, brand awareness, customer aqcuisition and all that crap on getting people to know who you are, remember you, search for you, click on your links and buy your crap.
Mike Henderson

SocNets Poised to Follow Email Down Spam Path - MarketingVOX - 0 views

www.marketingvox.com/ow-email-down-spam-path-045391

socialmedia spam

shared by Mike Henderson on 03 Nov 09 - Snapshot
  • "The honeymoon period 
of these sites is over, and personally identifiable information is at 
risk as a result of constant attacks that the websites are simply not 
mature enough to protect against."
  • Mike Henderson
    Mike Henderson on 03 Nov 09
     
    "The honeymoon period (of these sites is over, and personally identifiable information is at (risk as a result of constant attacks that the websites are simply not (mature enough to protect against."
Mike Henderson

U.S. Online Video Market Soars in July as Summer Vacation Drives Pickup in Entertainment an... - 0 views

comscore.com/..._and_Leisure_Activities_Online

video socialmedia pr

shared by Mike Henderson on 29 Aug 09 - Snapshot
  • 81.0 percent of the total U.S. Internet audience viewed online video.
  • Mike Henderson
    Mike Henderson on 29 Aug 09
     
    Video useage stats
  • Mike Henderson
    Mike Henderson on 29 Aug 09
     
    Online video view stats
Mike Henderson

New Study Finds Correlation Between Social Media and Financial Success - 0 views

www.readwriteweb.com/...edia_and_financial_success.php

socialmedia

shared by Mike Henderson on 23 Jul 09 - Snapshot
  • Although it's difficult to prove for certain that the companies' involvement in social media has led to their increased revenues, the implication behind the new data is that it has.
  • Although it's difficult to prove for certain that the companies' involvement in social media has led to their increased revenues, the implication behind the new data is that it has.
  • Of course what everyone really wants to know is whether or not social media actually pays off in terms of dollars and cents. This study seems to show that it does.
  • ...1 more annotation...
  • Whether this correlation is actually a causation cannot be proven with the data on hand
  • Mike Henderson
    Mike Henderson on 23 Jul 09
     
    A new study released by enterprise wiki provider Wetpaint and the Altimeter Group shows that the brands most engaged in social media are also experiencing higher financial success rates than those of their non-engaged peers.
Mike Henderson

82 Million User-Generated Content Creators and Counting - 0 views

mashable.com/...user-generated-content-growth

content socialmedia

shared by Mike Henderson on 21 Feb 09 - Snapshot
  • Looking inside of those numbers, it’s not surprising that the bulk of content creators are simply social networking users that do things like post photos or links, but there’s also a quickly-growing number of people participating in more involved activities like blogging or uploading their own videos.
  • As you can see in the above chart, 71 million people created content on social networks last year, while 21 million posted blogs, 15 million uploaded videos, and more than 11 million participated in virtual worlds. Overall, eMarketer arrives at the 82 million number – which counts everyone who generated content at least monthly - by accounting for the overlap within the respective categories measured.
  • Mike Henderson
    Mike Henderson on 21 Feb 09
     
    Interesting stats on user generated content and projected future growth.
Mike Henderson

East Bay Express | News | Yelp and the Business of Extortion 2.0 - 0 views

www.eastbayexpress.com/...Content

yelp socialmedia

shared by Mike Henderson on 20 Feb 09 - Snapshot
  • "That's the biggest scam in the Bay Area," John said. "It totally
    felt like a blackmail deal. I think they're doing anything to make a
    sale."
  • Mike Henderson
    Mike Henderson on 20 Feb 09
     
    Check out this article about how Yelp is possible bullying businesses and coercing advertisers.
Mike Henderson

Riddle me this … TweetJacking or Citizen Branding? | Churbuck.com - 0 views

www.churbuck.com/wordpress

lenovo dchurbuck socialmedia

shared by Mike Henderson on 02 Feb 09 - Snapshot

  • So here’s the observation. If you manage a brand online, get ready for people to leverage it — both professional and personal — for their own gain.The big question is whether to grease the skids and enable it, stand by and watch it happen, or send in the clowns and get all legal.


    The question is this: should I be giving product to bloggers and twitter users to activate this sort of self-managed promotion/contest or am I on shaky legal/ethical ground? I did rip into the “Blog Slut” phenomenon and don’t want to demean the Lenovo brand name by getting into any kind of payola arrangements. That aside, @moon has pounded the word Lenovo and gotten other people to Tweet it far more than the usual organic flow of the conversation would have. So should I shut up and be happy for the free branding?

  • Mike Henderson
    Mike Henderson on 02 Feb 09
     
    MArketing product to and through content creators.
Mike Henderson

Maximizing the ROI on Your Super Bowl Spot - Advertising Age - Digital - 0 views

adage.com/...article

advertising buzz socialmedia

shared by Mike Henderson on 21 Jan 09 - Snapshot
  • is such an unusual magnet for consumer attention and recall that it is worth every penny.
  • Consumers want to see the ads; they're akin to entertainment.
  • In my six years of monitoring game spots, there's been no question that brands that "prime the pump" around their Super Bowl spots get far bigger buzz dividends than brands that don't.
  • Mike Henderson
    Mike Henderson on 21 Jan 09
     
    On the surface this doesn't seem like social media. But the more we integrate with traditional media, in this case advertising, the more powerful both could become. Kinda like when Darth Vader struck down Obi Wan Kenobi.
Mike Henderson

New Media Crusaders - Believers in New Media - 0 views

newmediacrusaders.ning.com

socialmedia nevada

shared by Mike Henderson on 03 Jan 09 - Snapshot
  • Mike Henderson
    Mike Henderson on 03 Jan 09
     
    A good site of Northern Nevada PR, Advertising, and Marketing professionals discussing their trade.
Mike Henderson

Nevada New Media Association and Summit - 0 views

www.nevadanewmedia.org

nevada new media socialmedia

shared by Mike Henderson on 03 Jan 09 - Snapshot
  • Mike Henderson
    Mike Henderson on 03 Jan 09
     
    What is this? useful or an attempt to side step what we have been doing for months and institutionalize the forum? I'm still not sure.
Mike Henderson

what is new media? | i am indisposed - 0 views

www.iamindisposed.com/...comment-page-1

new media socialmedia nevada reno

shared by Mike Henderson on 03 Jan 09 - Snapshot
  • Mike Henderson
    Mike Henderson on 03 Jan 09
     
    Just me being whiny about being left out of the nevada new media debate and showing that the debate had already started.
Mike Henderson

Flickr: The Commons - 0 views

www.flickr.com/commons

government interaction photo socialmedia

shared by Mike Henderson on 13 Oct 08 - Snapshot
  • Mike Henderson
    Mike Henderson on 13 Oct 08
     
    An interesting project to put the collective catagorizing power of the social web to work on information management.
Mike Henderson

Connecting + Consumers + Brand = Building web strategy to create intense relationships - Fa... - 0 views

www.fastfwdinnovation.com/...o-create-intense-relationships

communitymanagement socialmedia

shared by Mike Henderson on 01 Jul 08 - Snapshot
  • Consumers are key for companies. Key because they’re clients and best advocates of the brand.
  • CRM is meant to increase loyalty by offering information and generating repeat business.
  • Web offers to brand a vast conversation facilitator toolbox such as blogs, forums, twitter, digg-like platforms, social networks, and instant chats to develop an intense relationship with consumers.
  • ...2 more annotations...
  • the ability to create and maintain a continious point of contact and conversation.
  • look at online event sponsorship and advertising in specific communities of interest
  • Mike Henderson
    Mike Henderson on 01 Jul 08
     
    Community management is the job of orchestrating social media marketing...
Mike Henderson

Innovation | csmonitor.com - 0 views

features.csmonitor.com/...blog-entry

blogs socialmedia

shared by Mike Henderson on 06 Aug 08 - Snapshot
  • The company combed through its popular instant-messaging service – responsible for roughly half of the world’s IMs – and found that even its most distant users are pretty well connected. With 30 billion instant messages sent by 180 million people in June 2006, Microsoft found that the average social chain between two strangers is only 6.6 steps. And 78 percent of pairs connected within 7 degrees or fewer.
  • Mike Henderson
    Mike Henderson on 06 Aug 08
     
    The company combed through its popular instant-messaging service - responsible for roughly half of the world's IMs - and found that even its most distant users are pretty well connected. With 30 billion instant messages sent by 180 million people in June 2006, Microsoft found that the average social chain between two strangers is only 6.6 steps. And 78 percent of pairs connected within 7 degrees or fewer.
Mike Henderson

Getty Images and Flickr Announce Exclusive Partnership to Offer New Collection of Creative ... - 0 views

www.foxbusiness.com/...-1271567956

photo socialmedia

shared by Mike Henderson on 08 Jul 08 - Snapshot
  • The exclusive partnership allows Getty Images to invite Flickr
    members to participate in a Flickr branded collection on www.gettyimages.com that will be available for licensing to Getty
    Images' creative, commercial and editorial customers in the coming months.
  • Getty Images will be the exclusive commercial rights manager of the photos selected to become part of the collection
  • Mike Henderson
    Mike Henderson on 08 Jul 08
     
    The only question I have is why does Flickr need Getty?
Mike Henderson

Facebook | Drop.io, Simple Private Sharing - 0 views

www.facebook.com/drop-io

linkdump socialmedia

shared by Mike Henderson on 08 Jul 08 - Snapshot
  • Mike Henderson
    Mike Henderson on 08 Jul 08
     
    This is a pretty good facebook marketing page. It's more of a basecamp for content and user comments and interaction. But what is cool is that they let users connect in the format they are familiar with or already on. no new logins, no proprietary forums templates etc.
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