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Mike Henderson

Digital Marketing: Why Search May Not Click for Retailers - Advertising Age - Digital - 0 views

adage.com/...article

branding search marketing seo socialmedia advertising linkdump

shared by Mike Henderson on 03 Nov 09 - Snapshot
  • Less than 10% of online retailers' web traffic, on average, comes from search engines, according to an analysis by Nielsen Co.'s Online division.
  • the majority of retailers' web traffic (61%, on average) comes from people going directly to a retail site -- consumers typing, say, Amazon.com into a browser address bar.
  • Other referrals, such as affiliate programs or advertising (basically anything that wasn't direct navigation, comparison referrals or search), accounted for the remainder.
  • ...5 more annotations...
  • The 9.5% of traffic from search also likely included a good chunk of people conducting navigational searches
  • the top 50 search terms revealed only three that weren't branded -- and those were pornographic.
  • brand and past experiences [with a marketer] matter an awful lot and will be far more significant determinants of success than any customer acquisition strategy that they're going to engage in,
  • "make an important case for the continued relevancy of display advertising. While search gets a lot of credit because it's quantifiable, there's a reason people are typing things like Expedia into the Google search engine."
  • "You have to have the brand presence," Mr. Paradysz said, "because if you don't, you first don't benefit from the paid search, and second, you potentially lose some of that downstream activity."
  • Mike Henderson
    Mike Henderson on 03 Nov 09
     
    The importance of search, brand awareness, customer aqcuisition and all that crap on getting people to know who you are, remember you, search for you, click on your links and buy your crap.
Mike Henderson

PR Tactics and The Strategist Online - 0 views

www.prsa.org/...viewNews.cfm

bloggers mommy mother marketing

shared by Mike Henderson on 17 Jul 09 - No snapshot
  • Mike Henderson
    Mike Henderson on 17 Jul 09
     
    This was bound to happen.
Mike Henderson

Tubemogul.com News - Online Video Research and Reports - 0 views

www.tubemogul.com/...index.php

video marketing advertising

shared by Mike Henderson on 25 Feb 09 - Snapshot
  • The results are dramatic: most online video viewers watch mere seconds, rather than minutes, of a video.
  • For starters, it is clear that post-roll ads are of limited effectiveness.
  • Mike Henderson
    Mike Henderson on 25 Feb 09
     
    only about 16% of online video viewers watch the whole thing. 10% click away in the first few seconds...
Mike Henderson

Tubemogul.com News - Online Video Research and Reports - 0 views

www.tubemogul.com/...index.php

video tubemogul viral marketing

shared by Mike Henderson on 24 Feb 09 - Snapshot
  • The most common way viewers find a video (45.13% of all views our sample) is direct navigation to a video site (i.e. going to YouTube and running a search or clicking around the featured or related videos).
  • To those trying to unlock a formula for making a video go viral, perhaps this gives some clues: reach out to
    bloggers and optimize a video's meta-data to ensure it ranks highly on intra-video site plugs.
  • Mike Henderson
    Mike Henderson on 24 Feb 09
     
    Interesting analysis of inbound links to video...
Mike Henderson

Web Strategy: The Evolution of Brands on Twitter - 0 views

www.web-strategist.com/...evolution-of-brands-on-twitter

blogposts business marketing twitter

shared by Mike Henderson on 22 Aug 08 - Snapshot
  • Mike Henderson
    Mike Henderson on 22 Aug 08
     
    There is value. but we have to be careful not to fuck it up... I'm thinking about using twitter in lieu of more expensive direct text messagin campaigns.
Mike Henderson

Facebook Strategy - Web Strategy by Jeremiah Owyang | Social Media, Web Marketing - 0 views

www.web-strategist.com/...facebook-strategy

marketing soclialmedia

shared by Mike Henderson on 20 Jun 08 - Snapshot
  • When it comes to social media, the mentality of short lived campaigns should go away.
  • this campaign let go to gain more.
  • The campaign moved the active community from Facebook closer to the branded Microsite, closer to the corporate website, migrating users in an opt-in manner that lead to hundreds of comments was clever.
  • Mike Henderson
    Mike Henderson on 20 Jun 08
     
    This is almost exactly the way we approached the MNDD video thing.
sterling doak

What Accountants Can Teach You About Using Social Media - Advertising Age - Digital - 0 views

adage.com/...article

accountants block facebook h&r marketing media myspace social twitter widgets youtube

shared by sterling doak on 20 May 08 - Snapshot
  • sterling doak
    sterling doak on 20 May 08
     
    What Accountants Can Teach You About Using Social Media
Twelve Horses

Gooruze: The Online Marketing Community with Ranked News, Articles, Q&A, Blogs, Groups and ... - 0 views

www.gooruze.com

marketing media social

shared by Twelve Horses on 17 Apr 08 - Snapshot
  • Twelve Horses
    Twelve Horses on 17 Apr 08
     
    interesting.
Mike Henderson

i am indisposed » Social Media Best Practices #6: Avoid being Twitterspam… - 0 views

www.iamindisposed.com/...ices-6-avoid-being-twitterspam

branding marketing socialmedia

shared by Mike Henderson on 16 Apr 08 - Snapshot
  • Mike Henderson
    Mike Henderson on 16 Apr 08
     
    Some of my thoughts on brand promotion on Twitter...
  • Mike Henderson
    Mike Henderson on 16 Apr 08
     
    What do you think? Am I off base on this one?
Mike Henderson

Paul Gillin's Blog - Social Media and the Open Enterprise: The Future Will Be Twittered - 0 views

www.paulgillin.com/...future-will-be-twittered.html

marketing mobile socialmedia

shared by Mike Henderson on 22 Mar 08 - Snapshot
    • Mike Henderson
      Mike Henderson on 22 Mar 08
       
      I like his note about the future of mobile marketing. The future is on demand and hopefully you can interact more on your mobile, but hopefully we can keep control of it.
  • "Text this number now in order to receive a 20% discount."
  • Mike Henderson
    Mike Henderson on 22 Mar 08
     
    Save Bookmark
  • Mike Henderson
    Mike Henderson on 22 Mar 08
     
    Good article on twitter marketing and add hoc social networks.


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