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shared by Mike Henderson on 03 Nov 09 - Snapshot

Less than 10% of online retailers' web traffic, on average, comes from search engines, according to an analysis by Nielsen Co.'s Online division.
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the majority of retailers' web traffic (61%, on average) comes from people going directly to a retail site -- consumers typing, say, Amazon.com into a browser address bar.
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Other referrals, such as affiliate programs or advertising (basically anything that wasn't direct navigation, comparison referrals or search), accounted for the remainder.
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...5 more annotations...
The 9.5% of traffic from search also likely included a good chunk of people conducting navigational searches
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the top 50 search terms revealed only three that weren't branded -- and those were pornographic.
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brand and past experiences [with a marketer] matter an awful lot and will be far more significant determinants of success than any customer acquisition strategy that they're going to engage in,
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"make an important case for the continued relevancy of display advertising. While search gets a lot of credit because it's quantifiable, there's a reason people are typing things like Expedia into the Google search engine."
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"You have to have the brand presence," Mr. Paradysz said, "because if you don't, you first don't benefit from the paid search, and second, you potentially lose some of that downstream activity."
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shared by Mike Henderson on 16 Apr 08 - Snapshot

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