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Mike Henderson

Digital Marketing: Why Search May Not Click for Retailers - Advertising Age - Digital - 0 views

adage.com/...article

branding search marketing seo socialmedia advertising linkdump

shared by Mike Henderson on 03 Nov 09 - Snapshot
  • Less than 10% of online retailers' web traffic, on average, comes from search engines, according to an analysis by Nielsen Co.'s Online division.
  • the majority of retailers' web traffic (61%, on average) comes from people going directly to a retail site -- consumers typing, say, Amazon.com into a browser address bar.
  • Other referrals, such as affiliate programs or advertising (basically anything that wasn't direct navigation, comparison referrals or search), accounted for the remainder.
  • ...5 more annotations...
  • The 9.5% of traffic from search also likely included a good chunk of people conducting navigational searches
  • the top 50 search terms revealed only three that weren't branded -- and those were pornographic.
  • brand and past experiences [with a marketer] matter an awful lot and will be far more significant determinants of success than any customer acquisition strategy that they're going to engage in,
  • "make an important case for the continued relevancy of display advertising. While search gets a lot of credit because it's quantifiable, there's a reason people are typing things like Expedia into the Google search engine."
  • "You have to have the brand presence," Mr. Paradysz said, "because if you don't, you first don't benefit from the paid search, and second, you potentially lose some of that downstream activity."
  • Mike Henderson
    Mike Henderson on 03 Nov 09
     
    The importance of search, brand awareness, customer aqcuisition and all that crap on getting people to know who you are, remember you, search for you, click on your links and buy your crap.
Mike Henderson

Tubemogul.com News - Online Video Research and Reports - 0 views

www.tubemogul.com/...index.php

video marketing advertising

shared by Mike Henderson on 25 Feb 09 - Snapshot
  • The results are dramatic: most online video viewers watch mere seconds, rather than minutes, of a video.
  • For starters, it is clear that post-roll ads are of limited effectiveness.
  • Mike Henderson
    Mike Henderson on 25 Feb 09
     
    only about 16% of online video viewers watch the whole thing. 10% click away in the first few seconds...
Mike Henderson

Maximizing the ROI on Your Super Bowl Spot - Advertising Age - Digital - 0 views

adage.com/...article

advertising buzz socialmedia

shared by Mike Henderson on 21 Jan 09 - Snapshot
  • is such an unusual magnet for consumer attention and recall that it is worth every penny.
  • Consumers want to see the ads; they're akin to entertainment.
  • In my six years of monitoring game spots, there's been no question that brands that "prime the pump" around their Super Bowl spots get far bigger buzz dividends than brands that don't.
  • Mike Henderson
    Mike Henderson on 21 Jan 09
     
    On the surface this doesn't seem like social media. But the more we integrate with traditional media, in this case advertising, the more powerful both could become. Kinda like when Darth Vader struck down Obi Wan Kenobi.
Mike Henderson

AdGabber - 0 views

www.adgabber.com

adgabber advertising forum soclialmedia

shared by Mike Henderson on 28 Aug 08 - Snapshot
  • Mike Henderson
    Mike Henderson on 28 Aug 08
     
    not sure if I'll ever come back to this, but you never know.
sterling doak

Pay Per Click Advertising - PPC Programs - 0 views

www.seoconsultants.com/...pay-per-click-programs.asp

advertising campaign click pay per ppc

shared by sterling doak on 30 Jun 08 - Snapshot
  • in fact, it's not uncommon for CEO's to do their own company's PPC campaigns.
    • sterling doak
      sterling doak on 30 Jun 08
       
      Really? Because they don't have other things to do, right?
  • The key to effective PPC campaigns is in your keyword strategy and the quality of your visitor analytics.
  • Campaigns need to be structured so that unproductive keywords can be filtered out and high performers improved upon
  • ...4 more annotations...
  • Tip: A custom prepared PPC campaign by an SEO Professional is still the best approach to pay per click. A large corporation can save substantial amounts and maximize performance by outsourcing to an SEO Consultant.
  • Wordtracker
  • Tip: Avoid bidding wars by searching for more specific multiword, targeted keyword phrases.
  • having your keywords placed in the title is a good decision usually
  • sterling doak
    sterling doak on 30 Jun 08
     
    PPC ad campaigns.
Mike Henderson

YouTube: You Created the Content, Now Sell the Ads - Advertising Age - Digital - 0 views

adage.com/...article

advertising blogposts video

shared by Mike Henderson on 09 Jun 08 - Snapshot
  • Let content creators sell ads.
  • $90 million this year; other estimates have it as high as $200 million. Even at the high end, that would be just a touch more than 1% of Google's total revenue
  • YouTube targets advertising by channel or vertical, such as comedy or music, rather than around specific videos.
  • Mike Henderson
    Mike Henderson on 09 Jun 08
     
    I already like their limited overlay feature, but a hyperlink outside of youtube would be about the best form of advetising. You've got to ba able to track it.
Mike Henderson

Paul Gillin's Blog - Social Media and the Open Enterprise: Daily reading 03/23/2008 - 0 views

www.paulgillin.com/...daily-reading-03232008.html

advertising socialmedia

shared by Mike Henderson on 23 Mar 08 - Snapshot
  • hat's a huge jump from the $197 million it spent online last year
  • t's becoming harder and harder to tell as bloggers become more professional and some professional publishers put out amateurish bloggers.
  • Mike Henderson
    Mike Henderson on 23 Mar 08
     
    Save Bookmark
  • Mike Henderson
    Mike Henderson on 23 Mar 08
     
    Good little bulliten on the future of advertising. I especially like his line about amateur vs pro blogging...
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