Japan yens for Reese's Peanut Butter Cups - 0 views

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  #1 Dennis Lin on 31 Aug 12

   

  Americans have enjoyed Reese's Peanut Butter Cups because 1923, but until now devotees in Japan had to get them on U.S. military bases, carry them back in suitcases or resort to creating their personal homemade versions of the common treat.
  
  That changed this spring when Seiyu GK, the Japan arm of Wal-Mart Shops Inc, began promoting the chocolate and peanut butter Reese's below an exclusive 1-year distribution agreement with Hershey Co.
  
  The items are the very same as these sold in the United States, minus a preservative not authorized for use in Japan.
  
  Seiyu's research led the company to conclude it would uncover fans right here for the candy in the distinctive orange wrapper.
  
  "We've decided to sell them in Japan because there had been customers' opinions such as 'being addicted,'" said a Seiyu spokeswoman.
  
  Based on their initial reception, Reese's Peanut Butter Cups are probably to be in Japan to stay. World War II Museum
  
  Seiyu's initial-month sales amounted to 1.7 instances much more than Kit-Kat Mini, which had been the most well-liked product in the store's chocolate line-up till then, the spokeswoman stated.
  
  Seiyu has no breakdown of customer profiles, but "addicted" expatriates accounted for some of the sales.
  
  "As soon as I came to Japan, and could not uncover them, I was ready to spend crazy amounts of money just to get them," stated 36-year old John-Mark Kuba. The Hawaii native came to Japan in 2005 and operates as an assistant language teacher at a junior high school in Tokyo.
  
  When he spotted them on a shelf in a Seiyu retailer in suburban Tokyo's Ogikubo, he mentioned he couldn't think it, adding: "It seemed so out of place."
  
  Kuba promptly snapped up 3 packages containing a total of 18 large Peanut Butter Cups.
  
  NO TBHQ.
  
  About 85 percent of Hershey's sales are from the U.S. market place, but it expects international net sales to rise to about 20 percent of total sales by 2017.
  
  "Our wish to grow internationally was nicely timed with Walmart's desire to expand their sales of our most iconic merchandise across their worldwide retailer footprint," Hershey spokesman Jeff Beckman wrote in an e mail.
  
  Hershey's produces Japan's Peanut Butter Cups in the U.S. for export. Even though the organization doesn't comment on item formulation, Beckman said the Reese's items sold in Japan are identical to those sold at Walmart shops in the United Kingdom, South Africa and Latin America.
  
  A single distinction among the export version and the one sold in the U.S. is apparent from comparing labels. The Reese's sold abroad do not list "TBHQ," which is shorthand for tertiary butylhydroquinone, a preservative.
  
  The U.S. Food and Drug Administration permits its use, but it hasn't been approved in some other nations, like Japan.
  
  Excluding the TBHQ implies avoiding the headaches faced by Japan's Duskin Co a decade ago, when it admitted its Mister Donut subsidiary had sold imported pork buns containing the additive. The revelation and ensuing scandal led the company's president to resign, and a shareholder to file a lawsuit.

   

  <div class="cArrow"> </div><div class="cContentInner">Americans have enjoyed Reese's Peanut Butter Cups because 1923, but until now devotees in Japan had to get them on U.S. military bases, carry them back in suitcases or resort to creating their personal homemade versions of the common treat.<br /><br />That changed this spring when Seiyu GK, the Japan arm of Wal-Mart Shops Inc, began promoting the chocolate and peanut butter Reese's below an exclusive 1-year distribution agreement with Hershey Co.<br /><br />The items are the very same as these sold in the United States, minus a preservative not authorized for use in Japan.<br /><br />Seiyu's research led the company to conclude it would uncover fans right here for the candy in the distinctive orange wrapper.<br /><br />"We've decided to sell them in Japan because there had been customers' opinions such as 'being addicted,'" said a Seiyu spokeswoman.<br /><br />Based on their initial reception, Reese's Peanut Butter Cups are probably to be in Japan to stay. <a href="http://neworleansstuff.livejournal.com/1214.html" rel="nofollow">World War II Museum</a><br /><br />Seiyu's initial-month sales amounted to 1.7 instances much more than Kit-Kat Mini, which had been the most well-liked product in the store's chocolate line-up till then, the spokeswoman stated.<br /><br />Seiyu has no breakdown of customer profiles, but "addicted" expatriates accounted for some of the sales.<br /><br />"As soon as I came to Japan, and could not uncover them, I was ready to spend crazy amounts of money just to get them," stated 36-year old John-Mark Kuba. The Hawaii native came to Japan in 2005 and operates as an assistant language teacher at a junior high school in Tokyo.<br /><br />When he spotted them on a shelf in a Seiyu retailer in suburban Tokyo's Ogikubo, he mentioned he couldn't think it, adding: "It seemed so out of place."<br /><br />Kuba promptly snapped up 3 packages containing a total of 18 large Peanut Butter Cups.<br /><br />NO TBHQ.<br /><br />About 85 percent of Hershey's sales are from the U.S. market place, but it expects international net sales to rise to about 20 percent of total sales by 2017.<br /><br />"Our wish to grow internationally was nicely timed with Walmart's desire to expand their sales of our most iconic merchandise across their worldwide retailer footprint," Hershey spokesman Jeff Beckman wrote in an e mail.<br /><br />Hershey's produces Japan's Peanut Butter Cups in the U.S. for export. Even though the organization doesn't comment on item formulation, Beckman said the Reese's items sold in Japan are identical to those sold at Walmart shops in the United Kingdom, South Africa and Latin America.<br /><br />A single distinction among the export version and the one sold in the U.S. is apparent from comparing labels. The Reese's sold abroad do not list "TBHQ," which is shorthand for tertiary butylhydroquinone, a preservative.<br /><br />The U.S. Food and Drug Administration permits its use, but it hasn't been approved in some other nations, like Japan.<br /><br />Excluding the TBHQ implies avoiding the headaches faced by Japan's Duskin Co a decade ago, when it admitted its Mister Donut subsidiary had sold imported pork buns containing the additive. The revelation and ensuing scandal led the company's president to resign, and a shareholder to file a lawsuit.</div>

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