Squeeze pages are deceptive because you make something that looks good, but after a bunch of traffic hits it you have zero conversions. For just one example, you must know who you are talking to which of course means your niche audience. The only way you can bridge the gap with people on your squeeze page is by successfully communicating to them. Here are some important items you have to know so your squeeze pages can get the job done.
First of all, when you write the copy for your squeeze page, you need to use the right amount of whitespace to get the proper balance. We have talked about this a lot in other articles, and the basic reason is it's important to use. So when you use white space judiciously, everything will look properly spaced apart. Since people scan when they get to a page, this will make it easier for them to do this once they arrive. It is almost a subconscious understanding that, when there is enough white space, the reader will have a much more pleasant time skimming over your material. So, make your paragraphs of different lengths, use bullets, and make sure you have lots of white space on your squeeze page. One trick the copywriters often used with squeeze pages (and landing pages) are benefit bullets because of their versatility and functionality. The simple reason is they can be powerful, and should be, and they help with the scanning nature of online readers. Odd numbers should always be used, not even ones. Use the "five bullet rule" - never list more than five bullets per squeeze page for the best results. These types of pages are meant to be short, hard-hitting, and effective. Of course you can test anything that you want, but making a long squeeze page is typically not your best choice. The bullets should always represent the benefits, and not the features, of your service or product.
One piece of prep work you must do is figure out your message and those to whom you are writing. Running a web business means you talk to people with your writing, and it only makes good sense to know them. When you study them, then you know the most important elements you have to hit on. Doing this is not hard, and more you do this type of research your knowledge will broaden. If you do not take this into consideration, then you are playing with fire. Don't allow yourself to be fooled by squeeze page elements just because they are simple. What you have to do now is follow up on what you have read and do it. The biggest problem for most people is they never get around to doing the things they want to do. Once you get in the habit of trying and doing, then that will take you far and you'll win eventually.
First of all, when you write the copy for your squeeze page, you need to use the right amount of whitespace to get the proper balance. We have talked about this a lot in other articles, and the basic reason is it's important to use. So when you use white space judiciously, everything will look properly spaced apart. Since people scan when they get to a page, this will make it easier for them to do this once they arrive. It is almost a subconscious understanding that, when there is enough white space, the reader will have a much more pleasant time skimming over your material. So, make your paragraphs of different lengths, use bullets, and make sure you have lots of white space on your squeeze page. One trick the copywriters often used with squeeze pages (and landing pages) are benefit bullets because of their versatility and functionality. The simple reason is they can be powerful, and should be, and they help with the scanning nature of online readers. Odd numbers should always be used, not even ones. Use the "five bullet rule" - never list more than five bullets per squeeze page for the best results. These types of pages are meant to be short, hard-hitting, and effective. Of course you can test anything that you want, but making a long squeeze page is typically not your best choice. The bullets should always represent the benefits, and not the features, of your service or product.
One piece of prep work you must do is figure out your message and those to whom you are writing. Running a web business means you talk to people with your writing, and it only makes good sense to know them. When you study them, then you know the most important elements you have to hit on. Doing this is not hard, and more you do this type of research your knowledge will broaden. If you do not take this into consideration, then you are playing with fire. Don't allow yourself to be fooled by squeeze page elements just because they are simple. What you have to do now is follow up on what you have read and do it. The biggest problem for most people is they never get around to doing the things they want to do. Once you get in the habit of trying and doing, then that will take you far and you'll win eventually.
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