Group Public Relations 2.0's best content

Corporate Social Media Policies Ebook | davefleet.com - 0 views

davefleet.com/...te-social-media-policies-ebook

social-media policy social-media-guidelines presentation Netiquette

shared by Frank Hamm on 21 Nov 09 - Snapshot

Social Media-Guidelines, Social Media-Policy in Unternehmen - 0 views

www.wb-law.de/...al-media-policy-in-unternehmen

social-media social-media-guidelines Legal twitter facebook Netiquette

shared by Frank Hamm on 15 Nov 09 - Snapshot

Frank Hamm on 15 Nov 09

Rechtsanwalt Christian Solmecke beleuchtet Social Media-Guidelines / -Policys

<div class="cArrow"> </div><div class="cContentInner">Rechtsanwalt Christian Solmecke beleuchtet Social Media-Guidelines / -Policys</div>

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Online Social Media Newsroom | Was? Warum? Wozu? - 0 views

www.slideshare.net/...-media-newsroom-was-warum-wozu

social-media social-media-newsroom newsroom presentation slideshare pr2.0

shared by Frank Hamm on 10 Nov 09 - Snapshot

Mehr Mensch weniger Corporate - Interview mit Uwe Knaus, Daimler-Blog | Miss Creative Class... - 0 views

misscreativeclassy.de/...iew-mit-uwe-knaus-daimler-blog

interview Daimler daimler-blog Corporate-Communications social-media blogging corporate-blogging Uwe-Knaus public-relations

shared by Frank Hamm on 01 Nov 09 - Snapshot

Frank Hamm on 01 Nov 09

miss creative classy ist "nach Stuttgart "zum Daimler" geflogen, um Uwe Knaus, den Macher hinter dem Daimler-Blog, persönlich zu fragen, wie man die sensible Gratwanderung zwischen Social Media Begeisterung, traditioneller Marke und Großkonzern hinbekommt."

<div class="cArrow"> </div><div class="cContentInner">miss creative classy ist "nach Stuttgart "zum Daimler" geflogen, um Uwe Knaus, den Macher hinter dem Daimler-Blog, persönlich zu fragen, wie man die sensible Gratwanderung zwischen Social Media Begeisterung, traditioneller Marke und Großkonzern hinbekommt."</div>

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Why Authenticity Matters | Brian Solis - PR 2.0 - 1 views

www.briansolis.com/...why-authenticity-matters

shared by matt nelm on 24 Aug 09 - Snapshot

In a nutshell, a company must behave, in every way and at every time, authentic.
Nothing fake, anytime. But that doesn’t mean you cannot sing your own praises,
nor hire others to do so on your behalf. You must, however, make sure it is
known.
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Frank Hamm on 24 Aug 09

Guest post by Jeremy Toeman

<div class="cArrow"> </div><div class="cContentInner">Guest post by Jeremy Toeman</div>

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Synergie-Effekt.net |Social Media Newsroom - 0 views

www.synergie-effekt.net/newsroom

newsroom social-media-newsroom social-media sebastian-voss

shared by Frank Hamm on 07 Oct 09 - Snapshot

Crowdsourcing colleagues in DELL's Employeestorm | CSN Blog - 0 views

www.csnblog.nl/leagues-in-dells-employeestorm

Dell intranet employeestorm innovation-management crowdsourcing internal-communications community-management management salesforce

shared by Frank Hamm on 05 Oct 09 - Snapshot

Frank Hamm on 05 Oct 09

""Employee Storm is an innovative forum where the employees of Dell can communicate their suggestions and discuss and vote on major topics""

"Good ideas are not rewarded in awards or salaries. Just the fact that people get direct feedback and recognition from colleagues is enough to get broad engagement."

<div class="cArrow"> </div><div class="cContentInner">""Employee Storm is an innovative forum where the employees of Dell can communicate their suggestions and discuss and vote on major topics"" <br /> <br /> "Good ideas are not rewarded in awards or salaries. Just the fact that people get direct feedback and recognition from colleagues is enough to get broad engagement."</div>

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Make money from your intranet like BT does « Mark Morrell - 0 views

markmorrell.wordpress.com/...rom-your-intranet-like-bt-does

intranet BT intranet-manager Mark-Morrell

shared by Frank Hamm on 01 Oct 09 - No snapshot

Frank Hamm on 01 Oct 09

"In a recession every penny spent investing in BT's intranet is closely monitored. So the chance to generate some revenue is very welcome. Whenever I say BT makes money from its intranet to people they raise their eyebrows and ask the obvious questions "What?" and "How?". "

<div class="cArrow"> </div><div class="cContentInner">"In a recession every penny spent investing in BT's intranet is closely monitored. So the chance to generate some revenue is very welcome. Whenever I say BT makes money from its intranet to people they raise their eyebrows and ask the obvious questions "What?" and "How?". "</div>

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Frank Hamm on 01 Oct 09

"In a recession every penny spent investing in BT's intranet is closely monitored. So the chance to generate some revenue is very welcome. Whenever I say BT makes money from its intranet to people they raise their eyebrows and ask the obvious questions "What?" and "How?". "

<div class="cArrow"> </div><div class="cContentInner">"In a recession every penny spent investing in BT's intranet is closely monitored. So the chance to generate some revenue is very welcome. Whenever I say BT makes money from its intranet to people they raise their eyebrows and ask the obvious questions "What?" and "How?". "</div>

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Which governance for your internal communities ? | Bertrand Duperrin's Notepad - 0 views

www.duperrin.com/...-for-your-internal-communities

Enterprise2.0 social-networking public-relations social-spaces corporate-culture

shared by Frank Hamm on 30 Sep 09 - Snapshot

Frank Hamm on 30 Sep 09

"For many enterprises, knowing how to manage their social spaces (ie: create an join their internal communities) is still a hot topic. The debate may seem trivial but it conditions the success of many projects, first in terms of adoption and then in terms of benefits."

<div class="cArrow"> </div><div class="cContentInner">"For many enterprises, knowing how to manage their social spaces (ie: create an join their internal communities) is still a hot topic. The debate may seem trivial but it conditions the success of many projects, first in terms of adoption and then in terms of benefits."</div>

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Online Database of Social Media Policies - 0 views

socialmediagovernance.com/policies.php

directory policy social-media social-media-guidelines public-relations governance

shared by Frank Hamm on 22 Sep 09 - Snapshot

Frank Hamm on 22 Sep 09

Currently the database contains 83 documents

<div class="cArrow"> </div><div class="cContentInner">Currently the database contains 83 documents</div>

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Alles bleibt anders… | Weisheiten vom PR 2.0 FORUM « Die Göre lebt - Blog zu 7 Be... - 0 views

diegoerelebt.wordpress.com/...pr-2-0-forum

pr20forum public-relations social-media conference cluetrain thesen Communications Corporate-Communications

shared by Frank Hamm on 22 Sep 09 - Snapshot

Frank Hamm on 22 Sep 09

"Wenn über 100 PR-Profis aus Agenturen und Unternehmen, Fachjournalisten und andere Experten über professionelle Kommunikations angesichts des erstarkenden Social Web diskutieren, dann fallen markante Statements und provokante Thesen, dann wird aber auch viel gefragt. Wir alle haben die Weisheit 2.0 nicht mit Löffeln gefressen, die wenigsten von uns können sich Digital Native schimpfen und kaum einer behauptet, mehr als ein Pre-Experte zu sein. "

<div class="cArrow"> </div><div class="cContentInner">"Wenn über 100 PR-Profis aus Agenturen und Unternehmen, Fachjournalisten und andere Experten über professionelle Kommunikations angesichts des erstarkenden Social Web diskutieren, dann fallen markante Statements und provokante Thesen, dann wird aber auch viel gefragt. Wir alle haben die Weisheit 2.0 nicht mit Löffeln gefressen, die wenigsten von uns können sich Digital Native schimpfen und kaum einer behauptet, mehr als ein Pre-Experte zu sein. "</div>

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5 Social Media Disasters | Penn Olson - 0 views

www.penn-olson.com/...5-social-media-disasters

social-media issue-management brand-monitoring public-relations

shared by Frank Hamm on 21 Sep 09 - Snapshot

Frank Hamm on 21 Sep 09

A recent study by Penn State's College of Information Sciences and Technology found that 20% of Twitter updates are either requests for product info, or responses to brand messages.

With that, companies better not give consumers anything bad to talk about.

As with the 5 case studies below, the consequences can be severe

<div class="cArrow"> </div><div class="cContentInner">A recent study by Penn State's College of Information Sciences and Technology found that 20% of Twitter updates are either requests for product info, or responses to brand messages. <br /> <br /> With that, companies better not give consumers anything bad to talk about. <br /> <br /> As with the 5 case studies below, the consequences can be severe</div>

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Online: Wenn Kunden mit Kunden (über Sie) reden. Wie Unternehmen im Web 2.0 erfol... - 0 views

www.slideshare.net/...20090911-koehler-web20

presentation social-media web-2.0

shared by Frank Hamm on 21 Sep 09 - Snapshot

Frank Hamm on 21 Sep 09

Online: Wenn Kunden mit Kunden (über Sie) reden. Wie Unternehmen im Web 2.0 erfolgreich kommunizieren

<div class="cArrow"> </div><div class="cContentInner">Online: Wenn Kunden mit Kunden (über Sie) reden. Wie Unternehmen im Web 2.0 erfolgreich kommunizieren</div>

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brand eins Online: "Eine Entdeckung" - brand eins 09/2009 - WAS UNTERNEHMERN NÜTZT - 0 views

www.brandeins.de/...eine-entdeckung.html

twitter public-relations kommunikation social-media social-graph howto

shared by Frank Hamm on 08 Sep 09 - Snapshot

Frank Hamm on 08 Sep 09

"Was ist Twitter?
Eine Voliere voller Schwatzdrosseln? Oder ein Instrument der Aufklärung?
Beides - und vieles mehr.
Man braucht eine Weile, um das zu verstehen.
Ein Erfahrungsbericht der Kommunikationsexpertin Sabria David (Text-Raum),
die seit Dezember unter dem Namen meta_blum twittert"

Mist, hätte ich am Wochenende schon lesen können. Wenn ich es in der Printausgabe auf die Seite geschafft hätte :-)

<div class="cArrow"> </div><div class="cContentInner">"Was ist Twitter? <br /> Eine Voliere voller Schwatzdrosseln? Oder ein Instrument der Aufklärung? <br /> Beides - und vieles mehr. <br /> Man braucht eine Weile, um das zu verstehen. <br /> Ein Erfahrungsbericht der Kommunikationsexpertin Sabria David (Text-Raum), <br /> die seit Dezember unter dem Namen meta_blum twittert" <br /> <br /> Mist, hätte ich am Wochenende schon lesen können. Wenn ich es in der Printausgabe auf die Seite geschafft hätte :-)</div>

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PR-Arbeit von Unternehmen: "Täuschungen bringen nichts" | Wirtschaft | ZEIT ONLINE - 0 views

www.zeit.de/...pr-arbeit-journalisten

public-relations journalismus interview ZEIT-Online Corporate-Communications

shared by Frank Hamm on 07 Sep 09 - No snapshot

Frank Hamm on 07 Sep 09

"Medienhäuser sparen, Journalisten bleibt weniger Zeit für Recherche: Hilft das den PR-Profis der Konzerne? Ein Interview mit dem Vorsitzenden des PR-Wächterrats, Richard Gaul"

<div class="cArrow"> </div><div class="cContentInner">"Medienhäuser sparen, Journalisten bleibt weniger Zeit für Recherche: Hilft das den PR-Profis der Konzerne? Ein Interview mit dem Vorsitzenden des PR-Wächterrats, Richard Gaul"</div>

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SAP Social Media Guidelines 2009 | SAP Web 2.0 - 0 views

www.sapweb20.com/...p-social-media-guidelines-2009

SAP social-media social-media-guidelines example Netiquette

shared by Frank Hamm on 05 Sep 09 - Snapshot

Frank Hamm on 05 Sep 09

"SAP recently announced a new set of Social Media Participation Guidelines and an internal forum to help employees make the most of new social media channels such as Blogs, Twitter, LinkedIn, and YouTube. In the spirit of Web 2.0, and like other organizations such as Intel and IBM, we would like to share our guidelines with the community."

<div class="cArrow"> </div><div class="cContentInner">"SAP recently announced a new set of Social Media Participation Guidelines and an internal forum to help employees make the most of new social media channels such as Blogs, Twitter, LinkedIn, and YouTube. In the spirit of Web 2.0, and like other organizations such as Intel and IBM, we would like to share our guidelines with the community."</div>

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How companies are benefiting from Web 2.0 - McKinsey Quarterly - Business Technology - Stra... - 0 views

Frank Hamm on 03 Sep 09

"The heaviest users of Web 2.0 applications are also enjoying benefits such as increased knowledge sharing and more effective marketing. These benefits often have a measurable effect on the business."

Very interessting fact: industry doesn't matter very much but size matters

McKinsey doesn't use the word but for me is talking about Enterprise 2.0 :-)
via @jrobes

<div class="cArrow"> </div><div class="cContentInner">"The heaviest users of Web 2.0 applications are also enjoying benefits such as increased knowledge sharing and more effective marketing. These benefits often have a measurable effect on the business." <br /> <br /> Very interessting fact: industry doesn't matter very much but size matters <br /> <br /> McKinsey doesn't use the word but for me is talking about Enterprise 2.0 :-) <br /> via @jrobes</div>

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Meine Twitter Erfolgskriterien « Finance 2.0 (electrouncle) - 0 views

electrouncle.wordpress.com/...eine-twitter-erfolgskriterien3

Twitter Banking2.0 social-media success-factors

shared by Frank Hamm on 01 Sep 09 - Snapshot

Frank Hamm on 01 Sep 09

"Von Zeit zu Zeit schaue ich mir die Twitter Accounts Deutscher Banken an und versuche diese zu bewerten. Dabei könnte ich es mir eigentlich sehr einfach machen. Wer viele Follower hat,betreibt einen interessanten Twitter Account. Dies würde meiner Meinung nach aber zu kurz greifen, denn es gibt durchaus Twitter Accounts die viele Follower haben, aus denen aber noch niemals ein Tweet gepostet wurde."

<div class="cArrow"> </div><div class="cContentInner">"Von Zeit zu Zeit schaue ich mir die Twitter Accounts Deutscher Banken an und versuche diese zu bewerten. Dabei könnte ich es mir eigentlich sehr einfach machen. Wer viele Follower hat,betreibt einen interessanten Twitter Account. Dies würde meiner Meinung nach aber zu kurz greifen, denn es gibt durchaus Twitter Accounts die viele Follower haben, aus denen aber noch niemals ein Tweet gepostet wurde."</div>

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Der erste Schritt - Corporate Social Media Governance | Digital Conversation | Social Media... - 0 views

digital-conversation.de/...porate-social-media-governance

social-media social-media-guidelines Netiquette Training One-Voice-Policy Corporate-Communications Firewall

shared by Frank Hamm on 31 Aug 09 - Snapshot

Frank Hamm on 31 Aug 09

Für eine funktionale Social Media Governance bedarf es drei zentralen Zutaten:

1. Social Media Guidlines
2. Netiquette
3. Trainingspakete

<div class="cArrow"> </div><div class="cContentInner">Für eine funktionale Social Media Governance bedarf es drei zentralen Zutaten: <br /> <br /> 1. Social Media Guidlines <br /> 2. Netiquette <br /> 3. Trainingspakete</div>

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Eye on FDA: New Offerings by Pharma on YouTube - 0 views

www.eyeonfda.com/...ings-by-pharma-on-youtube.html

pharma-industry YouTube FDA boehringer Novartis AstraZeneca Sanofi-Aventis Johnson-Johnson

shared by Frank Hamm on 26 Aug 09 - Snapshot

Frank Hamm on 26 Aug 09

"There has been a slow, but steady march into YouTube-land by pharmaceuticals. Two new companies were added to the growing roster of pharma on YouTube with three new channels added. "

<div class="cArrow"> </div><div class="cContentInner">"There has been a slow, but steady march into YouTube-land by pharmaceuticals. Two new companies were added to the growing roster of pharma on YouTube with three new channels added. "</div>

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