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Ernesto Mullen

Ten Ways to Promote Your Facebook Page - 0 views

Facebook Competition social networks networking myspace friendster

started by Ernesto Mullen on 13 Mar 12
  • Ernesto Mullen
     
    The YouTube Revolution, Facebook Competition, The YouTube RevolutionSocial Networking has become increasingly popular nowadays as there are a lot of sites that offer this service. So be cautious with what you enter into an online networking site.

    "Hide" something on your Page and get your Fans to find it. Have them tweet their answer to you! The first x get a prize.

    6.    Promote regular contests.

    People love contests and video is becoming more and more popular. Create a photo and/or video contest. Have your Fans upload their photos/videos to your Fan Page.

    7.    Provide a place for interaction.

    Start a thread on your Discussion Board that allows your fans to promote and/or network with one another. For example, invite your fans to submit their own (and/or their favorite) blogs.

    8.    Acknowledge fans.

    When new Fans write on your Page Wall, respond by writing back on their Profile wall. (This helps create visibility for both you and your Fans). Also, look for your fans on Twitter and send them an @ message.

    9.    Send email broadcasts.

    Send an email blast to your regular opt-in list inviting them to join your new Fan Club. Offer an incentive to do so. Also, include an invitation to join your Club on your email signature file.

    10.    Test Social Ads.

    Promote your Page with Social Ads. Every time someone becomes your Fan their name and photo may appear alongside your ad. There's a reason Facebook lumps Pages in with Social Ads under Advertising! Experiment with a weekly/monthly budget and see what happens.

    Positioning is what the customer believes about your product's value, features, and benefits; it is a comparison to the other available alternatives offered by the competition. These beliefs tend to based on customer experiences and evidence, rather than awareness created by advertising or promotion.

    Marketers manage product positioning by focusing their marketing activities on a positioning strategy. Pricing, promotion, channels of distribution, and advertising all are geared to maximize the chosen positioning strategy.

    Generally, there are six basic strategies for product positioning:

    1. By attribute or benefit- This is the most frequently used positioning strategy. For a light beer, it might be that it tastes great or that it is less filling. For toothpaste, it might be the mint taste or tartar control.

    2. By use or application- The users of Apple computers can design and use graphics more easily than with Windows or UNIX. Apple positions its computers based on how the computer will be used.

    3. What this means for business owners, is that YouTube has become an excellent way to leverage their web presence.

    At first glance, YouTube's traditional identity might seem opposed to the presentation of business interests. Yet, the opportunities that exist through YouTube are similar to those that exist through Myspace, Facebook and Twitter. Because the sites draw millions of daily visitors, it makes sense to include your business in their communities. Yet, as with social networking sites, the problem with increasing your web presence through YouTube is finding a way to distinguish your videos from the rest.

    For most companies, optimizing their web presence begins with consulting with an SEM and SEO expert.

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