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Dante Everett

Google Local Business why you want 1 - 0 views

Google Local Business

started by Dante Everett on 25 Jan 12
  • Dante Everett
     
    If you aren't knowledgeable about Google Places, it's the new version of Google Local Business Roadmaps.Most likely if you don't figure out what Google Places is, you've seen it but didn't know that's that which you were seeing. Although the Internet is usually hailed as the stage for globalization, and links us across countries together with continents, recent times have shown the importance of emphasizing the area business listings and other geographically focussed aspects online.

    Facebook Check-in, your rise of foursquare together with Yelp, and the popularity of Google Places and Google maps prove this aspect.

    There are generally three main aspects to help these listings:

    • Directories and address

    • Content to your listing

    • Customer reviews


    Let's look at these in more detail.

    Internet directories and Address

    Your address is extremely important as it indicates where you are located and which other businesses are near you. Of course your location is important for customers to find you and for the listing to be displayed to potential customers locally. Your listing in internet directories, such as the Orange Pages or White Pages, Yelp for the PEOPLE, the UK and Philippines, or TrueLocal for Quarterly report, will automatically be recognised and frequently syndicated. For example Google Areas draws on data from these directories and displays them in the search results. In many cases, directory listings can be created by others, but they do have to be owner verified. So if you ever see your business listed somewhere therefore you didn't do it, don't get worried, simply go through that steps to claim that listing, or contact that directory directly.

    Content to your Local Business Listing

    A person who of your listing is important, as it shows what kinds of products and services you provide. Firstly, be selective when you choose your category and the keywords for a business - these could be the things your ideal customers are looking for. In the listing itself you want to give your potential customers the right amount of information - not too much and not too little. You can also add pictures and videos for those who have them available. The more your potential customers can discover you, the better.

    Site visitor Reviews

    A really innovative feature of these listings may be the review function. It is now reinforced by most local directories and might be a business owner's best friend of worst nightmare. However, potential customers are greatly subjected to contact you if they know that others are happy with your product. And on top of that, in many cases your listing will show up more often than other's for those who have more reviews. That means, implementing a strategy to ask past and current customers to create a review is essential.

    In the result of receiving bad reviews for your business, make sure you respond to the reviewer as fast as possible - they may just possess a small problem that you can sort out quickly together with easily. And even if it's a greater problem, you'll know what your customers think of you and you skill to improve your business.

    In overview, creating local business listings to your company is a wonderful way to improve your presence online. Of course these listings are only a small part of overall internet marketing strategy, but they are a great way to start!
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