The Google Ad Preview Tool Increases AdWords Effectiveness! - 0 views
started by Simon Berger on 22 Apr 12
started by Simon Berger on 22 Apr 12
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started by Simon Berger on 22 Apr 12
- Google doesn't necessarily just show Adwords ads based upon cost per click exclusively. Part of the algorithm includes how popular an ad is, or how good the click through rate is. Should you frequently search for your ads and do not click them, you are going to decrease your overall click through rate and in turn lessen the amount of times your ad is presented
- It's quite possible if you continuously search your own ad and do not click on it, you will stop seeing the ad together! This is mainly because Google wants to display applicable ads you will click on, and it thinks that you're not drawn to your own ad! The google ad preview tool will allow you to circumvent the traditional search and see your advert with no need of increasing your impressions and lowering your click through rate.
How you can work with the Google Ad Preview Tool
- To begin with, log into your Google Adwords profile and click on Ad Preview and Diagnosis
- Input the keyword phrases you would like to confirm into the Google ad preview tool and then click "preview".
- If Google is showing ads for those keyphrases, you'll see a green "Yes" mini banner
- Once you scroll down some more, you'll see how Google is showing your ads
Advertisements not appearing inside Google Ad Preview Tool?
There might be several reasons why the Google Ad Preview Tool.doesn't display your ads - the following are some things to check out:
- If when setting up your adverts, you specified them only to be shown at a specific location, or particular language, always make sure to specify exactly the same in the Google ad preview tool
- Check your Ad was approved. I have had to wait as much as a whole week for Google to confirm my Ad! In the event the advertisement has not yet been accepted, it won't show in the Ad Preview Tool.
- Pretty much common sense, but ensure your Ad isn't paused. Go into the primary "Campaigns" tab at the top left, and click on the "Ads" tab right under where it shows "All Online Campaigns". Your advertisement needs to have a green circle adjacent to it if enabled.
- Make sure the specific key phrase is not paused. I've from time to time paused particular keyword phrases. Look in the "keywords" tab to the right of the "Ads" tab to make sure your individual Keyword phrases are active
- Confirm your adverts for particular keywords are showing. Go into the Keywords Tab as above once again, and click on the small speech bubble. You should either see a "no" or a "yes". If a no is displayed, Google will show you why your advert is not displaying according to that keyword phrase
Google Ad Preview Tool Conclusion
The Google Ad preview tool is generally a less recognized tool to internet marketers. However, its helpfulness is without question. It is definitely good practice to evaluate how an ad is being displayed to your possible clients, but maybe counterproductive if by checking the advertisement, you are reducing overall performance of your ad! The Google ad preview tool allows you to evaluate your advert, without compromising advertisement performance.