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Use case for Google Apps described.  This is very interesting stuff and for sure i need to take a much closer look at how others are using Google Apps.  The integration with MailChimp is very interesting.  Good stuff.  As i read through this, i found myself wondering about using Google Apps Document templates in MSOffice 11???

Lengthy discussion about Cloud computing innovation and interoperability.  Lots of quotes.  Looks like the consulting space for cloud computing is exploding.  No mention though of the great transition from Desktop/WorkGroup Productivity to Cloud/Web Productivity Platforms.  Obviously we need more experts :)

excerpt: As the hype over cloud computing evolves into a more substantive discussion, one thing has become clear -- customers do not want to be locked into a single cloud provider. They would like the freedom to move among the clouds -- ideally from public to private and back again. This would give customers the freedom to switch providers as their computing needs grow or shrink, and the ability to move applications and workloads around as their business requirements change.

Great stuff!! I signed up immediately.

According to a new Forrester report, though Microsoft Office continues to be a mainstay both in the enterprise and at home, developing concerns about productivity as they relate to mobile, cloud, and collaboration may bring a shift in enterprise behaviors.

Google has been making a number of acquisitions that are clearly Docs-related. Over the weekend, TechCrunch reported that the search giant is in the final stages of talks to acquire DocVerse, a startup that lets users collaborate around Office documents, for $25 million. The deal would also bring Google some key hires, since the startup's co-founders were managers on SharePoint, Microsoft's popular collaboration service.

This follows the November acquisition of AppJet, a company founded by former Googlers that created a collaborative word processor. (It's worth noting that Google Docs itself was the offspring of several acquisitions, including Google's purchase of Writely.)

Meanwhile, Google has been talking up the splash it wants Google Docs to make in 2010. Don Dodge, who just made the move from Microsoft to Google, recently told me, "2010 is going to be the year of Gmail and Google Docs and Google Apps." Even more concretely, Enterprise President Dave Girouard said last month that Docs will see 30 to 50 improvements over the next year, at which point big companies will be able to "get rid of Office if they choose to." Presumably features from AppJet and DocVerse will be among those improvements. I'd certainly be thrilled to see the battle between Office Docs become a real competition, rather than upstart Google slowly chipping away at Microsoft's Office behemoth.