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Use case for Google Apps described.  This is very interesting stuff and for sure i need to take a much closer look at how others are using Google Apps.  The integration with MailChimp is very interesting.  Good stuff.  As i read through this, i found myself wondering about using Google Apps Document templates in MSOffice 11???

Good comparison of Microsoft and Google "Cloud" initiatives.  Sure, Microsoft has the numbers.  They own the legacy desktop productivity platform.  But their execution in the Cloud is horrific.  Businesses will always opt for integrating existing desktop apps with Cloud productivity systems over rip-out-and-replace platform alternatives.   But the benefits of highly interoperable and universally accessible Cloud communications and collaborative computing have to be there.  So far MS has failed to deliver, and miserably so.  

excerpt:  With Office 365, Microsoft has finally delivered an end-to-end cloud platform for businesses that encompass not only its desktop Office software, but also its server software, such as Exchange and SharePoint.

Contrary to Google's narrative, cloud based office software is still a wide open market. The three million businesses that have "Gone Google" - proclaimed on billboards in San Francisco airport's new Terminal 2 - are for the most part Gmail users, who are still happily using Microsoft Office and even Microsoft Outlook. Gmail is a fast, cheap, spam-free and great solution for business email, especially relative to the expensive, lumbering email service providers. Google Apps has definitely found a niche for online collaboration, but generally for low-end project management types of spreadsheets and small documents. The presentation and drawing Google Apps are barely used.

Yes, there are definitely Google Apps wins, since it seems cheap. On implementation, businesses find that switching to Gmail is one thing, but switching their entire business infrastructure to Google Apps is a completely different animal that goes far beyond simply changing how employees are writing memos.

Clash of the Productivity Clouds:

Before we attempt to answer those questions, one thing must be stated flatly: Office 365 and Google Apps are vastly different products. Office 365 is meant to be used with a locally installed version of Office (preferably Office 2010), whereas Google Apps lives 100 percent in the browser. To use a hackneyed metaphor, we're talking apples and oranges. With so many feature variables between the two products, blanket pronouncements don't make a lot of sense.

Nonetheless, with the production release of Office 365, the cloud era of desktop productivity software officially kicks into high gear. Office 365 works with Microsoft's Web App versions of desktop Office applications -- Word, Excel, PowerPoint, and OneNote -- so theoretically, you can use it without a locally installed version of Office at all. But most people won't. The real Office 365 ploy is this: Sick of maintaining Exchange and SharePoint servers? No problem. Pay Microsoft and it will run those servers for you -- and throw in the fancy new Lync communications server.

Office 365 represents the first time Microsoft has bundled desktop software (Office 2010) with an online service into a single subscription-based offering. But if you have another source of licenses for Office (2010, 2007, or otherwise), or if you want to run just the Office Web Apps (not likely), you can get an Office 365 license without paying for Office.

Google's Honeycomb operating system is specifically optimized for large-screened tablets, but the first bits of the new platform are starting to now filter down into Android smartphones. The Android Developer Blog notes the release of an "Android Compatibility Package" that includes a new Fragments API for developers building software for Android 1.6 and up. Fragments are a key element for Honeycomb tablets such as Motorola's Xoom, as they allow for multiple windows of activity on the device display, which can greatly increase the usability of an app.

The General Services Administration made a bold decision to move its email and collaboration systems to the cloud.  This is a huge win for cloud-computing, but perhaps should have been expected since last week the Feds announced a new requisition and purchase mandate that cloud-computing had to be the FIRST consideration for federal agency purchases.  Note that the General Services Administration oversees requisitions and purchases for all Federal agencies!  This is huge.  Estimated to be worth $8 billion to cloud-computing providers.

The cloud-computing market is estimated to be $30 Billion, but Gartner did not anticipate or expect Federal Agencies to embrace cloud-computing let alone issue a mandate for it.  

In the RFP issued last June, it was easy to see their goals in the statement of objectives:

This Statement of Objectives (SOO) describes the goals that GSA expects to achieve with regard to the

1. modernization of its e-mail system;

2. provision of an effective collaborative working environment;

3. reduction of the government's in-house system maintenance burden by providing related business, technical, and management functions; and

4. application of appropriate security and privacy safeguards.

GSA announced yesterday that they choose Google Apps for email and collaboration and Unisys as the implementation partner.

So what does this mean?

What it means (WIM) #1: GSA employees will be using a next-generation information workplace. And that means mobile, device-agnostic, and location-agile. Gmail on an iPad? No problem. Email from a home computer? Yep. For GSA and for every other agency and most companies, it's important to give employees the tools to be productive and engage from every location on every device. "Work becomes a thing you do and not a place you go." [Thanks to Earl Newsome of Estee Lauder for that quote.]

WIM #2: GSA will save 50% of the cost of email over five years. This is also what our research on the cost of email o

The new Google documents

To get around these problems, the new Google document editor doesn't use the browser to handle editable text. We wrote a brand new editing surface and layout engine, entirely in JavaScript.

A new editing surface

Let's start by talking about the editing surface, which processes all user input and makes the application feel like a regular editor. To you, the new editor looks like a fairly normal text box. But from the browser's perspective, it's a webpage with JavaScript that responds to any user action by dynamically changing what to display on each line. For example, the cursor you see is actually a thin, 2 pixel-wide div element that we manually place on the screen. When you click somewhere, we find the x and y coordinates of your click and draw the cursor at that position. This lets us do basic things like slanting the cursor for italicized text, and it also allows more powerful capabilities like showing multiple collaborators' cursors simultaneously, in the same document.

This week Microsoft will take its Office 2010 suite out of beta. If you're considering upgrading Office with Office, we'd encourage you to consider an alternative: upgrading Office with Google Docs. If you choose this path, upgrade means what it's supposed to mean: effortless, affordable, and delivering a remarkable increase in employee productivity. This is a refreshing alternative to the expensive and laborious upgrades to which IT professionals have become accustomed.
Google Docs has been providing rich real-time collaboration to millions of users for nearly four years. It lets employees edit and share documents, spreadsheets, and presentations in the browser from anywhere in the world. We recently made tremendous strides in improving Google Docs formatting, speed and functionality, and a growing number of companies are now using it as their primary productivity software.
Of course, you probably already own Office 2003 or 2007 (or maybe Office 2000?), and there's no need to uninstall them. Fortunately, Google Docs also makes Office 2003 and 2007 better. For example, you can store any file - including Microsoft Office documents - in Google's cloud and share them in their original format (protected, naturally by Google's synchronous replication across datacenters). Plus, in the coming months, Google will enable real-time collaboration directly in Office 2003 and 2007, as you can see here.
Google Docs represents a real alternative for companies: a chance to get the collaboration features you need today and end the endless cycle of "upgrades". For more information on the choices available to you, check out the summary below. But don't take our word for it - you can try Google Docs and the rest of the Google Apps suite for free. The only thing you have to lose is a server or two.

Jonathan Rochelle and Dave Girouard:
Google's long-term vision of computing is based around the notion that the Web and the browser become the primary vehicles for applications, and Google Docs is an important part of realizing that vision.
The main improvement was to create a common infrastructure across the Google Docs products, all of which came into Google from separate acquisitions, Rochelle said. This has paved the way for Google to offer users a chance to do character-by-character real-time editing of a document or spreadsheet, almost the same way Google Wave lets collaborators see each other's keystrokes in a Wave.
Those changes have also allowed Google to take more control of the way documents are rendered and formatted in Google Docs, instead of passing the buck to the browser to make those decisions. This allows Google to ensure that documents will look the same on the desktop or in the cloud, an important consideration for designing marketing materials or reviewing architectural blueprints, for example.

What a dumb ass statement: "That's certainly one reason Microsoft still holds a giant lead in market share."

The SFGate article compares Google Apps lack of service to Microsoft's Productivity monopoly, suggesting that Microsoft provides better service?  That's idocy.  Microsoft's service is non existent.  Third party MSDN developers and service businesses provide near 100% of MS Productivity support.  And always have.  

Where Microsoft does provide outstanding support is to their MSDN network of developers and service providers.  

Google will have to match that support if Google Apps is to make a credible run at Microsoft.  But there is no doubt that the monopolist iron grip on the desktop productivity platform is an almost impossible barrier for Google to climb over.  Service excellence or not.

"Horizon Info Services is committed to offering industry-leading technology services to small businesses at affordable prices."

This is an interesting approach. Horizon is a reseller of customized and enhanced Google services. They provide enterprises and SMB's with gMail hosting, on-line backup services, security, and customized Google Apps. They are also ready to dive into Google Wave, as the ultimate interface for aggregating Web based communications, messaging, conversations and collaborative documents.

Digital Daily is carrying John Paczkowski's point-by-point twitter stream of the Google Apps Event. Fascinating stuff. Especially Dave Girouard's comments comparing Google Apps to MSOffice.

One highlight of the event seems to be the announcement of a Google OutLook integration app. Sounds like something similar to what Zimbra did a few years ago prior to the $350 million acquisition by Yahoo! Zimbra perfected an integration into desktop Outlook comparable to the Exchange - Outlook channel. If Google Apps Sync for Outlook integration is a s good as the event demo, they would still have to crack into MSOffice to compete with the MSOffice-SharePoint-MOSS integration channel.

Some interesting comments from Google Enterprise customers, Genentech, Morgans Hotel Group, and Avago

....... At an event in San Francisco, Google is expected to discuss the future of its productivity suite and some enhancements that may begin to close the gap with Microsoft (MSFT) Office, something the company desperately needs to do if it wants to make deeper inroads in the enterprise area. As Girouard himself admitted last week, Apps still has a ways to go. "Gmail is really the best email application in the world for consumers or business users, and we can prove that very well," he said. "Calendar is also very good, and probably almost at the level of Gmail. But the word processing, spreadsheets and other products are much less mature. They're a couple of years old at the most, and we still have a lot of work to do."