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Bewkes Pushes TV Everywhere -- As Long As You Pay for It - Advertising Age - MediaWorks - 0 views

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oldmedia newmedia bewkes businessmodel revenuemodel TV cable

shared by Grant McCracken on 02 Mar 09 - Snapshot

Grant McCracken on 02 Mar 09

Is this the way to monitize content, to use the cable TV willingness to pay?

<div class="cArrow"> </div><div class="cContentInner">Is this the way to monitize content, to use the cable TV willingness to pay?</div>

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Grant McCracken on 02 Mar 09

Cable TV is one of the few sources of subscription-based content that most Americans have shown a willingness to pay for. Yet that's what keeps most of its programming off the web, as the networks fight to keep the 50% of their revenue that comes from cable subscriptions from suffering the same fate as newspapers or record labels.

<div class="cArrow"> </div><div class="cContentInner">Cable TV is one of the few sources of subscription-based content that most Americans have shown a willingness to pay for. Yet that's what keeps most of its programming off the web, as the networks fight to keep the 50% of their revenue that comes from cable subscriptions from suffering the same fate as newspapers or record labels. </div>

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