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Leon Freeman

How to Make Your Website Better So that Your Marketing Will Be Better Too - 0 views

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started by Leon Freeman on 03 Apr 12
  • Leon Freeman
     
    Once your site is really growing and has been around for some time, then you really need to think about doing something to upgrade what you offer. This is more about making changes on the small scale to help put a better look and face on what you have to offer and through your promotions. You need to get things done quickly because you won't always have a lot of time so focusing on quick updates is the best plan. You can revise and bring come content offerings more current which will have a positive impact on your marketing efforts. Find out the best keywords to excell amongst the tough competitors through reading Market Samurai review.

    If your site has been around for a few years or longer there are definitely some things that you will want to do to update the content on your site. This could mean creating new content or simply replacing your old content or potentially both of them. If you have content that people can download such as PDFs, then consider bringing them to more current status. It's easy to market them over and over to your readers if you are always working on making them current. Publishing new content is great for the on-page SEO value of your site. Plus it's good for your audience if you keep them updated with current marketing news.

    When you work with media buys, you will be working to purchase ad space on different sites which, if you're smart, will be as targeted as you can possibly get them to be. A good way to test is to use your banner to send people straight to a squeeze page or a landing page. Of course, this only works if you have a super strong offer that will encourage people to actually opt-in. At that point, forget about asking for a name and just ask for an email address with your opt-in box. You'll get more opt-ins if you leave out the "name" box and just ask for peoples' emails.

    Another clever approach you can take for mobile advertising and exposure for yourself is the creation and publishing of mobile friendly feeder sites. While they look similar and use the same basic principles these have more in common with the old doorway websites than they do with scraped sites. These are just feeder sites; their only goal is to increase the exposure you get for our main money websites. You need to work on them though so that people won't think they are just trash sites. Put some time into them and try to remember that they don't need to be huge or have lots of authority. They are just feeder websites for sending people to your main or primary websites. It's easy to track down a few extremely good teachers who have gotten heavily into mobile marketing and they have started to hit it really hard for around a year or so. So at least you know that you can find some great information about this subject. It's probably not a good idea to use marketing forums as your primary source of information about this because not many people are talking about it there yet but it's good to get out there and look for it.

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