Reklama telewizyjna - 0 views
started by Thomas Scarborough on 16 May 12
started by Thomas Scarborough on 16 May 12
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started by Thomas Scarborough on 16 May 12
In Malaysia, the duration of a typical break differs between local and foreign programs, even though RTM, the nation's condition broadcaster, usually has quicker commercial break. There are frequently two commercial breaks in the half-hour program and three commercial breaks in an hour-long program, with that exception of news applications. Terrestrial television can only broadcast advertisements during the program that was currently aired except before announcing the breaking of fast inside month of Ramadan.
In 1999, Malaysian television stations broadcast only around quarter-hour of television advertisements each hour. Now it had been increase to around 20 a matter of minutes with 10 - 15 advert per commercial break.
Malaysian television advertisements were at first identified by KP/YYYY/XXXX, that's first Reklama telewizyjna introduced in circa 1995. The KP is the abbreviation in the Ministry of Information as you move the YYYY is the season the advertisement produced and also the XXXX is the number of the advert permit, and it was earlier was shown at the beginning or end of that advert, and some of the shorter advertisements (as few as 15 seconds) show this code for the whole duration of the ads. As of 2010, advertisements that make use code (which was broadcast in advance of mid-late 2009) holds broadcasting on television. Other advertising permits includes that KKLIU (Ministry with Health, the Medicine Advertising Authority) for medical advertisements, which was has been used before 1995 and also the JIRP (Pesticide Promotion Department) for pesticide promotions. All pesticide advertisement must show the word "INI IALAH IKLAN RACUN PEROSAK" (This is a pesticide advertisement) together with JIRP advertising code before you start of the advertisement and also the word "BACALAH LABEL KELUARAN SEBELUM MENGGUNAKANNYA" (Read the label before use) at the end of the advertisement. It was also used in advertisements on newspapers and magazines.
Since mid-late 2009, advertisements are shown while using the KPKK/XXXX/YYYY, in which the KPKK is the abbreviation of the Ministry of Information, Communications and Culture therefore was shown in the beginning of the advertisement. It is common for advertisements shown on RTM and as well common for some advertisements shown on Astro satellite television service and Media Prima-owned television stations, such as TV3, ntv7, 8TV together with TV9.
Astro is also known to delay incoming satellite rss feeds by two to five minutes in the actual time of the start and the end of program (for example program aired at 1: 30 pm are going to be started at 1: 33 pm) with broadcasting advertisements during in-between programs for its purpose of commercial replacement, as government laws forbid advertisements created from overseas, except those recognizing Malaysia's brands, such as Sony, Panasonic, Nokia and LG, as well as produced from within the country again.
Liquor advertisements shown when 10: 00 pm during non-Malay applications have been banned near your vicinity since 1995, while cigarette advertisements are banned from showing cigarette packaging since 1995, together with complete ban since 2003. Fast-food advertisements during children's programs are also banned in 2007. There are also restrictions on Malaysian television advertisements which include advertisement for 18-rated films, feminine care products and unhealthy foods, is not allowed to remain broadcast during children's software programs, and lottery advertising, that's prohibited during Malay plans.