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This is an increase of 157% over last year when QR codes were still fighting for their place in the mobile marketing industry.

Nielsen found that – not terribly shockingly – the way in which the smartphones were being used and whether QR codes were scanned had a great deal to do with what the person was hoping to buy and where he or she was shopping.

the most popular place for mobile shoppers to use digital coupons was in grocery stores.

41 percent said that they’d used their devices for those discounts at grocery stores, while another 41 percent said that they’d used them in department stores, and 39 percent said that they had redeemed coupons with their smartphones at clothing stores.

As more and more Americans turn to their mobile phones for information, the potential for QR codes grows ever larger. (Smart phone proliferation surged above 50% in early 2012). So, rather than wait for QR codes to die or, conversely, assume they’ll be just fine, marketers should take proactive steps to use QR codes more effectively right now.

First, businesses need to have offers that are QR code-specific.

Second, there is a difference between using QR codes in unique ways to get noticed, and using QR codes in unique ways just to be weird.

99% of the top 100 U.S. magazines utilized QR codes in the first quarter of 2012. QR code use in this sector is up 288% over the same period in 2011, showing that publishers are beginning to take the codes more seriously. The report notes that these magazines used at least one QR code, which could be associated with advertising, service promotions, or exclusive digital content that is a companion to the magazine itself.

Per ScanLife’s recent 2012 quarterly report consumers are scanning a lot more now, by about157% from this same time last year.

Today, more consumers are attached to smart phones and other such devices than they have ever been in the past. This has created an opportunity that businesses have been unable to ignore. QR codes have been identified as an effective way to reach out to these consumers, and many companies have begun using the black and white barcodes to promote goods and services. These companies have found that using QR codes can be tricky, however, with many failing to utilize them effectively.

mong the 500 owners of small businesses who were respondents in the survey, 14 percent have a mobile website that is unique from their standard site. From that group, 84 percent stated that “they have seen an increase in new business activity due to their mobile marketing efforts.”

While 7.96% of US Web traffic is mobile, in some countries mobile web accounts for over 50% of web traffic.

# Mobile searches increased by 400% in 2011.

# 70% of all social networkers are also online shoppers.

# Over 50% of ecommerce store visits occur when consumers are logged onto Facebook.

# 68% of businesses plan to integrate social media marketing with their e-mail marketing.

# Conversion rates are 105% higher for consumers that interact with ratings and reviews.

These local accounts allow Whole Foods to take a more targeted marketing approach, reaching out to local customers and answering specific questions.

Lists

How-to

Photos or videos

1.Act

2. It’s not about creating accounts, It’s what you do with them

3.Collaboration is necessary for Social Media success

48% of the respondents in the AT&T Mobile Marketing Survey point to an increase of 10% to 25% in traffic, while 14% have increased traffic 26% to 50%.

It suggested that 34 percent of smartphone users have bought a product or service with their mobile device, whereas only 20 percent of standard phone users had done the same.

Across all of these device users, there has been an 8 percent increase in interest for using a mobile device as a part of the overall shopping experience and to make a purchase over the last two years. Again, among both feature phone and smartphone users, 38 percent feel that being able to buy products using a mobile device is at least somewhat important. In this, smartphones feel more strongly that this is the case, as 59 percent of them believe that it is as least somewhat important to be able to buy something using the device.

While overall smartphone penetration stood at 48 percent in January, those in the 25-34 age group showed the greatest proportion of smartphone ownership, with 66 percent saying they had a smartphone. In the same age group, 8 of 10 of those that had gotten a new device in the last three months chose a smartphone. Among those who chose a device in the last three months, more than half of those under 65 had chosen a smartphone.