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Gottlieb Klit

Use Social Media Marketing To Grow Your Business - 0 views

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started by Gottlieb Klit on 26 May 12
  • Gottlieb Klit
     
    In the modern age, social media marketing can be classed as a very effective way of business promotion. It helps you to interact with customers all around the world. Utilizing social media marketing can really help to expand your customer base, thus increasing your sales and exposure.

    One tried-and-true marketing approach is limited offers. Social media sites like Twitter and Facebook are the perfect place to post such offers. Make the offer short enough so that a sense of urgency exists, but long enough so that the consumers have time to reach your storefront. Customers that know they missed out on good deals will begin paying attention more to the updates you make. Make mention of this on your site and get more visitors to follow your updates.

    Don't forget that social media is first and foremost a conversation. Companies often forget that when a customer offers feedback, they are also opening up a dialogue. So go ahead and pay close attention to any feedback you get from customers, and reply to the best of your ability. Take an interest in finding out their needs and wants, and use this information to develop your next promotion, or to think of innovative ways to improve your business.

    Despite the casual tone of social networking sites, remember to present yourself in a professional manner. While you may wish to introduce yourself by your real name, you should always maintain a professional tone. Do not argue; if you have any negative comments you can delete them. Make your own separate, personal profile; this will allow you to have interactions with your personal friends.

    Put a share button near the header of your blog entries that allows users to put the information on Facebook. Readers can quickly click and share the post with members of their network. This is a very effective way to quickly expand the audience of your blog, which, in turn, means more potential customers for your products and services.

    In general, daytime weekday hours are the ones in which your social media messages and posts are going to get the most attention. Use tools for automatically updating your blogs around this time each day and make the posts have a focus on certain activities or ideas that will appeal to the working audience.

    If your business is a small one, or one that is run from your home, avoid sending out an automated version of yourself on the social media websites. Unless you put forth the effort to accurately represent yourself on a social networking site, you run the risk of alienating or angering customers. They can send messages which look like spam, irritating followers and hurting your company.

    Your business should have its own Twitter and Facebook accounts. By doing this, you can be sure that nobody else grabs your business name and posts inappropriate content that has nothing to do with your business. Even if you haven't finished creating your social media marketing plan yet, your accounts will be ready when you have.

    You should now know that small businesses around the world are using social media to promote their products and services with great effect. Utilizing the tips provided here you can expand your business through the use of social media.


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