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Randal Hensley

How To Maximize Your Mobile Marketing Potential - 0 views

small business mobile marketing for

started by Randal Hensley on 26 Apr 12
  • Randal Hensley
     
    Mobile marketing is a great revenue builder if you have the technical expertise or are willing to learn the necessary knowledge to pull it off. It is a fantastic way to promote your business, if you do it well. To begin working toward this goal, keep reading for additional insight and advice.

    Don't neglect your traditional online presence and put your website to use. You will find that advertising on your website can work to drive potential customers to your smartphone applications or mobile sites. When regular customers see this on your website they will be able to see that they can also connect with you when they are traveling.

    Include a variety of marketing messages simultaneously to offer more detailed facts and descriptions about upcoming events. As an example, you can send mail out to customers letting them know about a sale you will be having. Follow up with an email and an MMS reminder before the beginning of the sale.

    Cater to tech-savvy consumers by placing QR codes on every printed advertisement. This will make it simple for people that have smartphones to access your site and any special offers you may have. Examples of printed materials where the QR codes should be placed include: posters, business cards, flyers, brochures and catalogs. When a customer has a genuine interest in your service or product, it is possible for him or her to get more information right away when a QR code is in place.

    Many cell phone users have texting capabilities, but not everyone knows what the common texting abbreviations stand for. If an individual doesn't understand your ad, they won't look at it, resulting in you losing a potential customer.

    Keep in mind that mobile users have a more difficult time navigating webpages. If your marketing website is easy to use, you will get a better response from people using mobile devices. Don't worry too much about how your site looks on a home computer. The important thing is keeping your site user friendly for both users.

    Sometimes, changes in the marketplace can affect your customer base. If you want to remain competitive, you must make sure you are offering the most current in terms of technology.

    Make sure to market across various platforms so that you can reach more customers. Be sure your messages display well on all platforms: Android devices, Blackberry, and iPhone. It's smarter and simpler to alter your message to fit all three platforms, than to try and tailor your design for each one. You want to keep it as simple as possible when you're designing your campaign.

    Social media is all the rage in the mobile marketing world, so you must incorporate it into your strategy. Reward people that share your site or promotions with a special discount. This sort of participation harmlessly co-opts your existing customers into your marketing effort.

    The number of mobile devices grows daily, and mobile marketing is growing as well. It will not be long before everyone will have a mobile phone, and mobile marketing is going to prove to be a very productive way to reach people. Use the tips in this article to set yourself apart from the competition and, even more notably, to stay updated on all the latest ways to keep in touch with your ever-growing customer base. Here's to your success!


    business mobile marketing, mobile marketing for small business, business mobile marketing

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