What's Thwarting American Innovation? Too Much Science, Says Roger Martin | Design of the T... - 0 views
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Cathy Bogaart on 06 Nov 09"The enemy of innovation is the phrase 'prove it'," says Roger Martin, dean of UofT's Rotman School of Management. He says corporations are killing themselves with too much analytical thinking, and not enough creative, design thinking. "You can't send a 28-year-old with a calculator to solve your problem." Martin says of management consultants.

