http://groups.diigo.com/group/marketingsquare Best content from the marketing group Sun, 13 Dec 2009 16:23:20 -0000 Sun, 13 Dec 2009 16:23:20 -0000 http://elearningtech.blogspot.com/2009/09/narrowing-gap-between-face-to-face-and.html <p></p><p><strong>Highlights and Sticky Notes:</strong><p><div class="content"><div class="annInner">What struck me is how the gap is narrowing between face-to-face and online events. You could usually rely on a fully attentive audience face-to-face while bemoaning the ease with which multitasking occurs online. The reality is that the same phenomenon is now occurring in each setting.</div></div></p><p><p><strong>Tags:</strong> <a href="http://groups.diigo.com/group/marketingsquare/content/tag/e-learning">e-learning</a>, <a href="http://groups.diigo.com/group/marketingsquare/content/tag/facetoface">facetoface</a>, <a href="http://groups.diigo.com/group/marketingsquare/content/tag/technology">technology</a></p><p><strong>by:</strong> <a href="http://groups.diigo.com/group/marketingsquare/content/user/keulenae" title="View Hans De Keulenaer's content in group">Hans De Keulenaer</a></p> Sun, 13 Dec 2009 16:23:20 -0000 http://www.bettermanagement.com/library/library.aspx?libraryid=15195 <p></p><p><strong>Highlights and Sticky Notes:</strong><p><div class="content"><div class="annInner"><ul><li><b>Segment-based.</b>&nbsp;In the epiphany and awareness stages, with minimal client information, the value proposition is defined to address the needs of a specific market segment. The segment-based value proposition is not designed to sell. The purpose of the statement is to get potential buyers to take action to learn more. That action can be going to your Website, picking up the phone to call you, attending a Webinar, or reading a white paper.</li><li><b>Role-based.</b>&nbsp;Moving from the awareness to interest stages, the value propositions become more targeted to subsegments and specific roles within organizations, such as CIOs, sales management, or business unit leaders. Such individuals often have different perceptions of value based on their roles and responsibilities. Role-based value propositions resonate when they address the specific business needs of the people or personas the company is trying to reach. They require a deeper level of understanding of the like-minded groups of people the company is communicating with, including their needs, desires, motivations, expectations, goals, fears, skills, and biases.</li><li><b>Client-specific.</b>&nbsp;These value propositions are designed to move prospects from interest to confidence or buy mode. The client-specific value proposition addresses the particular needs of actual, not archetypal, clients. However, knowing the client goes beyond defining the decision influencers’ and makers’ titles and roles. It also means knowing the client’s educational background, personal pursuits, association memberships, business goals and how they are measured, the client’s definition of success, and, of course, the client’s pain points.</li></ul></div></div></p><p><p><strong>Tags:</strong> <a href="http://groups.diigo.com/group/marketingsquare/content/tag/marketing">marketing</a>, <a href="http://groups.diigo.com/group/marketingsquare/content/tag/sales">sales</a>, <a href="http://groups.diigo.com/group/marketingsquare/content/tag/%22value+proposition%22">value proposition</a></p><p><strong>by:</strong> <a href="http://groups.diigo.com/group/marketingsquare/content/user/keulenae" title="View Hans De Keulenaer's content in group">Hans De Keulenaer</a></p> Sat, 07 Nov 2009 07:07:09 -0000 http://www.andrewcullison.com/2009/09/wordpress-as-a-replacement-course-management-system/comment-page-1 <p></p><p><strong>Highlights and Sticky Notes:</strong><p><div class="content"><div class="annInner">Blog platforms are so good and versatile that educators have all of the resources we need to run a course management website without the need for proprietary software. Blogs do just about everything a course management software system can do and more. There are also several other benefits to do something like this with a mainstream blog platform.</div></div></p><p><p><strong>Tags:</strong> <a href="http://groups.diigo.com/group/marketingsquare/content/tag/no_tag">no_tag</a></p><p><strong>by:</strong> <a href="http://groups.diigo.com/group/marketingsquare/content/user/keulenae" title="View Hans De Keulenaer's content in group">Hans De Keulenaer</a></p> Sun, 20 Sep 2009 15:59:45 -0000 http://www.cnn.com/2009/TECH/09/09/university.socialnetworks <p></p><p><strong>Highlights and Sticky Notes:</strong><p><div class="content"><div class="annInner">As millions of students across the world go back to school this month, 178 students from 49 countries will turn on their computers and step onto the virtual campus of the world's first global, tuition-free online university.</div></div></p><p><p><strong>Tags:</strong> <a href="http://groups.diigo.com/group/marketingsquare/content/tag/education">education</a>, <a href="http://groups.diigo.com/group/marketingsquare/content/tag/e-learning">e-learning</a>, <a href="http://groups.diigo.com/group/marketingsquare/content/tag/%22social+media%22">social media</a></p><p><strong>by:</strong> <a href="http://groups.diigo.com/group/marketingsquare/content/user/keulenae" title="View Hans De Keulenaer's content in group">Hans De Keulenaer</a></p> Sat, 12 Sep 2009 10:23:38 -0000 http://www.guardian.co.uk/business/2009/jul/13/teenage-media-habits-morgan-stanley <p>What is not? (hot, that is!)<br /><br />• Anything with wires<br /><br /></p><p><strong>Comments:</strong><ul><li>What is not? (hot, that is!)<br /><br />• Anything with wires<br /><br /> - <small><a href="http://groups.diigo.com/group/marketingsquare/content/user/davidchapman" title="View davidchapman 's content in group">davidchapman </a></small></li><li>What is not?<br /><br />• Anything with wires - <small><a href="http://groups.diigo.com/group/marketingsquare/content/user/davidchapman" title="View davidchapman 's content in group">davidchapman </a></small></li></ul></p><p><strong>Tags:</strong> <a href="http://groups.diigo.com/group/marketingsquare/content/tag/no_tag">no_tag</a></p><p><strong>by:</strong> <a href="http://groups.diigo.com/group/marketingsquare/content/user/davidchapman" title="View davidchapman 's content in group">davidchapman </a></p> Mon, 13 Jul 2009 12:17:37 -0000 http://www.moskalyuk.com/blog/yes-50-scientifically-proven-ways-to-be-persuasive <p>&quot;50 scientifically proven ways constitute 50 chapters of the book, longest of which take 7 pages. The authors take the position that persuasion is a science, not art, hence with the right approach anybody can become the master in the skill of persuasion. So, what are the 50 ways?&quot;</p><p><strong>Comments:</strong><ul><li>"50 scientifically proven ways constitute 50 chapters of the book, longest of which take 7 pages. The authors take the position that persuasion is a science, not art, hence with the right approach anybody can become the master in the skill of persuasion. So, what are the 50 ways?" - <small><a href="http://groups.diigo.com/group/marketingsquare/content/user/keulenae" title="View Hans De Keulenaer's content in group">Hans De Keulenaer</a></small></li></ul></p><p><strong>Tags:</strong> <a href="http://groups.diigo.com/group/marketingsquare/content/tag/persuasion">persuasion</a>, <a href="http://groups.diigo.com/group/marketingsquare/content/tag/psychology">psychology</a></p><p><strong>by:</strong> <a href="http://groups.diigo.com/group/marketingsquare/content/user/keulenae" title="View Hans De Keulenaer's content in group">Hans De Keulenaer</a></p> Wed, 17 Jun 2009 11:25:41 -0000 http://www.pageonepr.com/blogs/thepagewonders/2009/04/5-things-you-need-to-know-about-social.html <p>If you're thinking of exploring social media for your company, go for it! But before you do that, here are five important tips you need to know:<br /></p><p><strong>Comments:</strong><ul><li>If you're thinking of exploring social media for your company, go for it! But before you do that, here are five important tips you need to know:<br /> - <small><a href="http://groups.diigo.com/group/marketingsquare/content/user/davidchapman" title="View davidchapman 's content in group">davidchapman </a></small></li></ul></p><p><strong>Tags:</strong> <a href="http://groups.diigo.com/group/marketingsquare/content/tag/no_tag">no_tag</a></p><p><strong>by:</strong> <a href="http://groups.diigo.com/group/marketingsquare/content/user/davidchapman" title="View davidchapman 's content in group">davidchapman </a></p> Wed, 22 Apr 2009 11:23:32 -0000 http://brainz.org/12-dead-technology-advertisements <p></p><p><strong>Highlights and Sticky Notes:</strong><p><div class="content"><div class="annInner">It is interesting to look back at the various ways that technology has been advertised to consumers over the past several decades. It is particularly interesting to look back at these advertisements when the featured products have been made obsolete. From the BetaMax to the HD DVD the following are a list of the ads from technology that are either in dead or dying format, or those which are no longer in production.</div></div></p><p><p><strong>Tags:</strong> <a href="http://groups.diigo.com/group/marketingsquare/content/tag/advertising">advertising</a></p><p><strong>by:</strong> <a href="http://groups.diigo.com/group/marketingsquare/content/user/keulenae" title="View Hans De Keulenaer's content in group">Hans De Keulenaer</a></p> Sun, 08 Mar 2009 18:35:12 -0000 http://coolrulespronto.wordpress.com/2009/02/24/mob-rules <p></p><p><strong>Highlights and Sticky Notes:</strong><p><div class="content"><div class="annInner">A long time ago, in an Internets far far away, the people were promised a galaxy free of corporate-empire dominance, where the little guy would have a fair and equal shot at being heard, where small businesses could claim riches once envisioned only by multinationals, and where unsung individuals would finally be sung. The playing fields would all be level, and there would be many goals to shoot at.</div></div></p><p><p><strong>Tags:</strong> <a href="http://groups.diigo.com/group/marketingsquare/content/tag/%22web+2.0%22">web 2.0</a></p><p><strong>by:</strong> <a href="http://groups.diigo.com/group/marketingsquare/content/user/keulenae" title="View Hans De Keulenaer's content in group">Hans De Keulenaer</a></p> Wed, 25 Feb 2009 09:31:55 -0000 http://blog.tippingpointlabs.com/2009/02/gartners-hype-cycle-and-tippingpoint-labs-life-cycle-analysis <p></p><p><strong>Highlights and Sticky Notes:</strong><p><div class="content"><div class="annInner">I’ve been working on a brand new comprehensive methodology in which to chart the evolution of a web distribution channel or platform’s life cycle, called The Tippingpoint Labs’ Life Cycle Analysis. It’s still in its early stages of development, but I wanted to share some of my early hypothesis here in the hopes of sparking a dialogue.</div></div></p><p><p><strong>Tags:</strong> <a href="http://groups.diigo.com/group/marketingsquare/content/tag/gartner">gartner</a>, <a href="http://groups.diigo.com/group/marketingsquare/content/tag/lifecycle">lifecycle</a>, <a href="http://groups.diigo.com/group/marketingsquare/content/tag/hype">hype</a>, <a href="http://groups.diigo.com/group/marketingsquare/content/tag/assessment">assessment</a>, <a href="http://groups.diigo.com/group/marketingsquare/content/tag/technology">technology</a></p><p><strong>by:</strong> <a href="http://groups.diigo.com/group/marketingsquare/content/user/keulenae" title="View Hans De Keulenaer's content in group">Hans De Keulenaer</a></p> Mon, 23 Feb 2009 07:37:16 -0000 http://www.20four.net/b2b/archives/130 <p></p><p><strong>Highlights and Sticky Notes:</strong><p><div class="content"><div class="annInner"><ul><li>Weekly events at a fixed time slot (identified through a user survey).</li><li>Limit events to one hour (timeslot identified through user feedback). A few minutes introduction, followed by a main presentation of 30-40 minutes and 15-20 minutes of questions. Strictly time manage the event (punctual start, completion on time). Beware of time zones - we usually have participants across 10 to 15 timezones.</li><li>Limit sound to host and speakers. Participants can chat only (handling 100 sound cards &amp; microphones online does not provide a good webinar experience).</li><li>A chat pod allows participants to introduce themselves at the start of the event. </li><li>A second chat pod allows users to submit questions.</li><li>Questions are addresses one at a time at the end of the presentation - never during the presentation.</li><li>Before the event, speakers are briefed on the use of the Adobe system and a protocol for the event is agreed.</li><li>After the event, we circulate slides, the link to a recording, an answer to a question not address. There are so many ways to keep users engaged, and gradually build a vertical community around the topic of the webinar.</li></ol></ul></div></div></p><p><p><strong>Tags:</strong> <a href="http://groups.diigo.com/group/marketingsquare/content/tag/webinars">webinars</a></p><p><strong>by:</strong> <a href="http://groups.diigo.com/group/marketingsquare/content/user/keulenae" title="View Hans De Keulenaer's content in group">Hans De Keulenaer</a></p> Sun, 15 Feb 2009 09:01:59 -0000 http://www.webguild.org/2009/02/wsj-chief-google-devalues-everything-it-touches.php <p></p><p><strong>Highlights and Sticky Notes:</strong><p><div class="content"><div class="annInner">The Charlie Rose show began a new series on the future of newspapers. The series focuses on how the web is and other new technologies have caused a great shift in the media landscape. Newspapers are struggling to adapt. Overall revenues have fallen three years in a row. These numbers could reach double digits this year. Many advertisers have fled print for the web. Joining him are Robert Thomson, managing editor of The Wall Street Journal, Mort Zuckerman, owner and publisher of the New York Daily News and the editor in chief of U.S. News &amp; World Report, and Walter Isaacson, president and CEO of the Aspen Institute.</div></div></p><p><p><strong>Tags:</strong> <a href="http://groups.diigo.com/group/marketingsquare/content/tag/google">google</a></p><p><strong>by:</strong> <a href="http://groups.diigo.com/group/marketingsquare/content/user/keulenae" title="View Hans De Keulenaer's content in group">Hans De Keulenaer</a></p> Sat, 14 Feb 2009 08:19:28 -0000 http://news.cnet.com/8301-13505_3-10155461-16.html?part=rss&subj=news&tag=2547-1_3-0-20 <p>It also became obvious that download tallies were secondary to something XXX never gave us: insight into those downloading our... .</p><p><strong>Comments:</strong><ul><li>It also became obvious that download tallies were secondary to something XXX never gave us: insight into those downloading our... . - <small><a href="http://groups.diigo.com/group/marketingsquare/content/user/davidchapman" title="View davidchapman 's content in group">davidchapman </a></small></li></ul></p><p><strong>Tags:</strong> <a href="http://groups.diigo.com/group/marketingsquare/content/tag/no_tag">no_tag</a></p><p><strong>by:</strong> <a href="http://groups.diigo.com/group/marketingsquare/content/user/davidchapman" title="View davidchapman 's content in group">davidchapman </a></p> Tue, 03 Feb 2009 16:41:10 -0000 http://www.kmworld.com/Articles/Editorial/Feature/KMWorld-Trend-Setting-Products-of-2008-50459.aspx <p></p><p><strong>Tags:</strong> <a href="http://groups.diigo.com/group/marketingsquare/content/tag/no_tag">no_tag</a></p><p><strong>by:</strong> <a href="http://groups.diigo.com/group/marketingsquare/content/user/keulenae" title="View Hans De Keulenaer's content in group">Hans De Keulenaer</a></p> Wed, 14 Jan 2009 20:15:39 -0000 http://www.howtomeasureanything.com/dotnetnuke/ReaderDownloads/tabid/60/Default.aspx <p></p><p><strong>Tags:</strong> <a href="http://groups.diigo.com/group/marketingsquare/content/tag/impact">impact</a>, <a href="http://groups.diigo.com/group/marketingsquare/content/tag/measurement">measurement</a></p><p><strong>by:</strong> <a href="http://groups.diigo.com/group/marketingsquare/content/user/keulenae" title="View Hans De Keulenaer's content in group">Hans De Keulenaer</a></p> Tue, 30 Dec 2008 17:39:47 -0000 http://sixrevisions.com/resources/40-beautiful-free-icon-sets <p></p><p><strong>Tags:</strong> <a href="http://groups.diigo.com/group/marketingsquare/content/tag/icon">icon</a>, <a href="http://groups.diigo.com/group/marketingsquare/content/tag/resources">resources</a>, <a href="http://groups.diigo.com/group/marketingsquare/content/tag/graphics">graphics</a>, <a href="http://groups.diigo.com/group/marketingsquare/content/tag/icons">icons</a></p><p><strong>by:</strong> <a href="http://groups.diigo.com/group/marketingsquare/content/user/keulenae" title="View Hans De Keulenaer's content in group">Hans De Keulenaer</a></p> Mon, 29 Dec 2008 21:40:34 -0000 http://www.mckinseyquarterly.com/the_promise_of_prediction_markets_2114 <p></p><p><strong>Highlights and Sticky Notes:</strong><p><div class="content"><div class="annInner"><p><span class="cHead">Every senior executive</span> knows that business decisions are seldom better than the information behind them. Yet although it is usually lower-level employees who interact directly with the customer, decision makers rarely ask them how, for example, new products will fare. Leaders therefore deprive themselves of information that could enrich their analysis and reduce the risk of ivory tower decision making.</p> <p> Some executives understand that valuable information lies scattered around the organization but don’t know how to retrieve it. Others don’t even try, perhaps for hierarchical reasons or because they suspect they might get answers colored by the desire to second their real or assumed viewpoint.</p></div></div></p><p><p><strong>Tags:</strong> <a href="http://groups.diigo.com/group/marketingsquare/content/tag/preduction">preduction</a>, <a href="http://groups.diigo.com/group/marketingsquare/content/tag/future">future</a>, <a href="http://groups.diigo.com/group/marketingsquare/content/tag/tools">tools</a>, <a href="http://groups.diigo.com/group/marketingsquare/content/tag/mckinsey">mckinsey</a></p><p><strong>by:</strong> <a href="http://groups.diigo.com/group/marketingsquare/content/user/keulenae" title="View Hans De Keulenaer's content in group">Hans De Keulenaer</a></p> Sat, 27 Dec 2008 18:05:59 -0000 http://blog.mercury-rac.com/category/innovation-ideas <p></p><p><strong>Highlights and Sticky Notes:</strong><p><div class="content"><div class="annInner"><p>The most popular post I’ve written to date is <a href="http://blog.mercury-rac.com/2007/11/13/a-long-review-of-prediction-market-software/">a review of prediction market software</a>. Today’s post is going to be the same, but for idea/innovation software (henceforth referred to as innovation software).</p> <p>Trying to even find and identify all the different types of innovation software is difficult because of the different ways people and companies think about innovation. Prediction markets are straightforward; they’re futures markets, so the software is largely the interface between the user and the order book on the database. That is not at all so for innovation software. Different people think about innovation in different ways, <a href="http://blog.mercury-rac.com/2008/08/03/wisdom-of-crowds-and-innovation-its-not-working/">which I referred to in a previous post</a>.</p> <p>The list below is likely not complete, but I believe it does pick up the major players.</p></div></div></p><p><p><strong>Tags:</strong> <a href="http://groups.diigo.com/group/marketingsquare/content/tag/tools">tools</a>, <a href="http://groups.diigo.com/group/marketingsquare/content/tag/predictions">predictions</a>, <a href="http://groups.diigo.com/group/marketingsquare/content/tag/future">future</a>, <a href="http://groups.diigo.com/group/marketingsquare/content/tag/ideas">ideas</a></p><p><strong>by:</strong> <a href="http://groups.diigo.com/group/marketingsquare/content/user/keulenae" title="View Hans De Keulenaer's content in group">Hans De Keulenaer</a></p> Wed, 24 Dec 2008 16:49:28 -0000 http://blog.mercury-rac.com/2007/10/01/thoughts-on-the-new-york-prediction-market-conference-part-1 <p></p><p><strong>Highlights and Sticky Notes:</strong><p><div class="content"><div class="annInner">Sheep aren’t that knowledgeable; they are trading for any number of reasons, and are the “noise” in the marketplace. Wolves take advantage of that, and consequently they look for markets with lots of sheep. With better information, the wolves will easily have plenty to “eat.” The net result is that those noisy markets are accurate markets.</div></div></p><p><p><strong>Tags:</strong> <a href="http://groups.diigo.com/group/marketingsquare/content/tag/predictions">predictions</a></p><p><strong>by:</strong> <a href="http://groups.diigo.com/group/marketingsquare/content/user/keulenae" title="View Hans De Keulenaer's content in group">Hans De Keulenaer</a></p> Wed, 17 Dec 2008 17:14:45 -0000 http://www.midasoracle.org/2007/11/05/enterprise-prediction-markets-according-to-consensus-point-and-two-of-its-fortune-500-clients-general-electric-and-best-buy <p></p><p><strong>Highlights and Sticky Notes:</strong><p><div class="content"><div class="annInner"><ul><li>Implementation can take a long time. It’s a change management process.</li><li>Asking the wrong questions can be a killer, but often the right questions emerge after trading begins.</li><li><strong>Poor incentive structures is the #1 killer, according to Perry.</strong></li><li>Don’t suppress the reputational incentives associated with PMs.</li><li>Be explicit and transparent about how traders will be compensated.</li></ol></ul></div></div></p><p><p><strong>Tags:</strong> <a href="http://groups.diigo.com/group/marketingsquare/content/tag/predictions">predictions</a>, <a href="http://groups.diigo.com/group/marketingsquare/content/tag/future">future</a></p><p><strong>by:</strong> <a href="http://groups.diigo.com/group/marketingsquare/content/user/keulenae" title="View Hans De Keulenaer's content in group">Hans De Keulenaer</a></p> Wed, 17 Dec 2008 17:11:00 -0000