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Hans De Keulenaer

Numbers Reveal Harsh Reality of Ad Results - bly.com blog - bly.com direct marketing blog - 0 views

bly.com/blog

impact measurement roi

shared by Hans De Keulenaer on 09 Feb 08 - Snapshot
  • Lord Kelvin, inventor of the Kelvin temperature scale, once said, “When you can measure something in numbers, then you know something about it.”
manson

About Those Commercial Ratings - 0 views

adage.com/...article.php

commercial measurement ratings

shared by manson on 03 Oct 07 - Snapshot
  • About Those Commercial Ratings
  • manson
    manson on 03 Oct 07
     
    This week Nielsen Media Research fielded countless calls from networks and agencies alike in regards to the processing method for commercial ratings. After this year's broadcast upfront was negotiated almost entirely using the new currency of "C3," which measures who watched commercials live plus three additional days of time-shifted viewing, the idea was that more accountability would be brought to the TV-buying process.
manson

Accurate Website Visitor Measurement Crippled by Cookie Blocking and Deletion - 0 views

marketingtoday.com/...web_visitor_accuracy.htm

measurement visitors web

shared by manson on 24 Sep 07 - Snapshot
  • manson
    manson on 24 Sep 07
     
    According to JupiterResearch's recently released report, "Measuring Unique Visitors: Addressing the Dramatic Decline in the Accuracy of Cookie-Based Measurement," in 2004 58% of online users have deleted "cookies", which are small files often deposited on their computers by Web sites they visit.
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