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Hans De Keulenaer

12 "Dead Technology" Advertisements - 0 views

brainz.org/dead-technology-advertisements

advertising

shared by Hans De Keulenaer on 08 Mar 09 - Snapshot
  • It is interesting to look back at the various ways that technology has been advertised to consumers over the past several decades. It is particularly interesting to look back at these advertisements when the featured products have been made obsolete. From the BetaMax to the HD DVD the following are a list of the ads from technology that are either in dead or dying format, or those which are no longer in production.
Hans De Keulenaer

Junta42 | IBM - The end of Advertising as we know it (PDF Download) - 0 views

www.junta42.com/...ing_as_we_know_it_PDF_Download

advertising

shared by Hans De Keulenaer on 03 Jan 08 - Snapshot
  • Hans De Keulenaer
    Hans De Keulenaer on 03 Jan 08
     
    This is a 28 page document with one very interesting point is on page 7. It shows the growth in various forms of advertising. While traditional advertising has not risen (4.4%) since 2002, new ad formats have grown over 22%. There is information about international social networking sites, internet vs television ad spending, content subscription services and the expected impact of all this on the advertising industry
Hans De Keulenaer

Technology Review: How Ads Affect Our Memory - 0 views

www.technologyreview.com/...19275

advertising

shared by Hans De Keulenaer on 22 Aug 07 - Snapshot
  • A new study suggests that marketers shouldn't fixate on the number of people who click on ads. According to the research, just seeing an ad on a Web page can impact memory. The findings could have a significant impact on the way online advertising is made and metered.
  • when people view Web advertisements, they store information in two different types of memory: explicit and implicit.
Hans De Keulenaer

My Creative Team - Advertising, Marketing & Public Relations Agency - 0 views

my-creativeteam.com/...thoughts_write_tight.htm

advertising copywriting

shared by Hans De Keulenaer on 23 Aug 07 - Snapshot
  • Let's review some best practices for writing text, or pay-per-click ads.
Hans De Keulenaer

The Staufenberger Repository: Thinking and Doing - 0 views

staufenberger.typepad.com/...jwt_planning_gu.html

advertising communication

shared by Hans De Keulenaer on 07 Jul 07 - Snapshot
  • Prompted by comment elsewhere, Team Staufenberger have been re-reading our tatty old copy of Stephen King's 1974 Planning Guide and its unofficial companion: a Jeremy Bullmore speech to a conference of Kraft bigwigs in 1972.
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