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Hans De Keulenaer

Mob Rules: The Legend of How Web 2.0 got 2.Owned « Cool Rules Pronto - 0 views

  • A long time ago, in an Internets far far away, the people were promised a galaxy free of corporate-empire dominance, where the little guy would have a fair and equal shot at being heard, where small businesses could claim riches once envisioned only by multinationals, and where unsung individuals would finally be sung. The playing fields would all be level, and there would be many goals to shoot at.
Hans De Keulenaer

Techno//Marketer: Book review: Now Is Gone - 0 views

  • Hans De Keulenaer
     
    Co-authors Geoff Livingston and Brian Solis solidly deliver on the book's promise and tag line "a primer on new media for executives and entrepreneurs". Now is Gone, however, provides solid knowledge to bolster even the most veteran maven's arsenal. It's a fairly quick read, but the documentation and references help continue the conversations online.
Hans De Keulenaer

Techno//Marketer: Are you social media fading? Dealing with dead apps and inactive users (p... - 0 views

  • Here is an example:



    User tracking for month ending 12/31/07:




































    Action Desired step % completed
    Login Log in in to site 15 times 10% Engagers
    Log in 6 times 15% Underachievers
    Log in 2 times 35% Nomads
    Log in 0 times 40% Slackers
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