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Hans De Keulenaer

Social networks provide new lessons in learning - CNN.com - 0 views

  • As millions of students across the world go back to school this month, 178 students from 49 countries will turn on their computers and step onto the virtual campus of the world's first global, tuition-free online university.
Hans De Keulenaer

How to Measure Social Media ROI for Business - 0 views

  • That’s one of the reasons why I tend to think that social media (by which I mean actual conversations and relationship building exercises, not widgets and Facebook fliers) is more aligned with the goals of a PR program than it is with marketing.
Hans De Keulenaer

Business Technology : Why Most Online Communities Fail - 0 views

  • That’s according to Ed Moran, a Deloitte consultant who just completed a study of more than 100 businesses with online communities. Not surprisingly, these sites failed to gain traction with customers. Thirty-five percent of the online communities studied have less than 100 members; less than 25% have more than 1,000 members – despite the fact that close to 60% of these businesses have spent over $1 million on their community projects. “A disturbingly high number of these sites fail,” Moran tells us.
Hans De Keulenaer

Stumpedia - 0 views

  • Stumpedia.com is a social search engine that relies on human

    participation to index, organize, and review the world wide web.
Hans De Keulenaer

Startup Marketing Blog - by Sean Ellis: Over-Aggressive Viral Marketing Causes Facebook App... - 0 views

  • Well it was only a matter of time before Slide and rockyou pushed things too far.  Facebook’s crackdown on aggressive viral tactics has exposed a key vulnerability of these businesses.  Facebook has banned some apps and shut down two of the three most important viral channels for others (invites and newsfeeds).  And according to this TechCrunch article the growth of these apps has been dramatically squeezed as a result. 
  • Hans De Keulenaer
     
    It WAS only a matter of time, but it's human nature not to like an 'I told you so' message.
Hans De Keulenaer

25 Useful Social Networking Tools for Librarians - College Degree.com - 0 views

  • As a librarian, you want to be able to share information with patrons and students in the easiest way possible, and social networking offers a great way to do just that. With social networking tools, you can create bookmark collections, share notices, and more. We've profiled 25 of the best here.
Hans De Keulenaer

The Paradox of Self-Promotion with Social Media | PandemicBlog - 0 views

  • I assert that self-promotion is vital to the launch of any new social media endeavor. Whether a marketer or an individual, whether starting a blog or making videos, you have to be your own #1 fan and evangelist. There are plenty of people out there who will love your content, but you have to help them notice it. There is nothing wrong with this, and don’t let anyone tell you otherwise. However, there are some things you can do to help obfuscate the paradox and take those vital steps to gaining a foothold in the wild west of the internet.
Hans De Keulenaer

Web Business Marketing Blog » Blog Archive » Joe Pulizzi revamps Junta42 and Cont... - 0 views

  • Over the past 7 months, Junta42 has produced a continuous stream of relevant content, now adding up to a knowledge base of close to a 1000 articles. With the recent addition of the top content marketing blog list and the consequent increase of activity, it’s high time for a discussion with Joe about the emerging discipline of content marketing, and how it is supported by Junta42.
Hans De Keulenaer

untitled - 0 views

  • Well, it's here! We "ooficially" kicked off My ooVoo Day With... today at noon with the first chat session with George Parker. There are a few additional slots available and I'm working on adding a couple of last-minute hosts that you might want to check out.
Hans De Keulenaer

115 Social News and Bookmark Sites Ranked and Rated | Social Media Trader - 0 views

  • Here’s a collection of 115 social bookmark and news sites ranked by PageRank, number of links and value of each site.


    We used dnScoop to gather the data for all these sites. This is what the dnScoop data is based on:

Hans De Keulenaer

Techno//Marketer: Are you social media fading? Dealing with dead apps and inactive users (p... - 0 views

  • Here is an example:



    User tracking for month ending 12/31/07:




































    Action Desired step % completed
    Login Log in in to site 15 times 10% Engagers
    Log in 6 times 15% Underachievers
    Log in 2 times 35% Nomads
    Log in 0 times 40% Slackers
Hans De Keulenaer

It's Time To Kill The Art Department - Marketing & Strategy Innovation Blog - 0 views

  • Let me be clear.  I'm not saying we shouldn't have a "creative" group,
    or a strategy group or a tech group etc.  What I am saying is that the
    "department mentality" needs to go away—like permanently.
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