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Joe Fleming

Great Tips For Successful Mobile Marketing - 0 views

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started by Joe Fleming on 27 May 12
  • Joe Fleming
     
    In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer. App Empire

    If you want your mobile marketing campaign to be successful, only send out the best possible offers you have. You don't want to discourage your customers by bugging them all the time with messages, you want visibility so don't be shy but manage your messaging as well.

    Many business owners don't realize how easy it is to create apps. Making your own customized app for your customers is a breeze. If your business creates its own specific app, it could elevate your mobile marketing efforts to a much higher level. There are a ton of things you can put in your app.

    If you make it a simple process to send a mobile marketing ad, customers will! Make an incentive part of your mobile marketing campaign. Offer some sort of reward to your customers for forwarding the message to a friend, and you will instantly double the efforts of your campaign.

    Do not share your short codes, make them dedicated and buy them. The codes will be linked with your brand, even if the price is a bit steep. Sooner or later people will recognize your short code and link it to your company. This added expense is well worth the legal protection it offers. You can get into trouble if your code sharing company does not follow rules.

    If you put a hyperlink in your text messages, have a link for older phones that goes to a specific mobile phone website, and a link for newer phones that goes to your standard website. If you have components on your website that are not view-able on older phones, be sure to have a mobile version.

    You should begin your mobile marketing efforts by constructing a database. Avoiding just adding cell phone numbers to your mobile marketing database. Customers that wind up receiving your messages without explicitly asking for them are going to be very irritated; you have to get them to opt in. This can be done either with a Web form or having the person text you with a given short code you gave them.

    Mobile devices and users are thriving on social media. You must capitalize on this in your marketing strategy to ensure success. You can encourage your customers to start talking up your company by rewarding them when they give you social network attention. This sort of participation harmlessly co-opts your existing customers into your marketing effort.

    Now you can see how, even with a multitude of mobile marketing methods, they all share some fundamental features. Where the techniques vary is in how they are applied and which technologies they use. A simple common sense approach should help you weed through them and pick the best one for you.

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