business-to-business-marketing05 - 0 views

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  #1 Quinton Vega on 24 Apr 12

   

  sales small business
  
  Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Techniques for Marketing and Promoting Your business (David Siteman Garland)
  : Highlight Loc. 568-96 | Additional on Sunday, September '04, 2011, 04: 37 PM
  
  2. People: Visiting sites, social networks, forums, e-mailing, searching, and tweeting. At their computers. On their mobile phones. 3. Products. Virtual products and actual products. Things-anything-for sale. If you combine all three, you have an absolute formula in this new era of smarter, faster, cheaper brand-building and marketing. Entrepreneurs versus Big Labels Entrepreneurs and forward-looking thinkers come with an advantage over big brands-both internet and off. Scrappy internet marketers and big brands are two different animals. While everyone can learn from each other, we are talking about some substantial variations here-some that will create problems when entrepreneurs make an effort to act like big labels and vice versa. For example, you might take a glance at the websites and social networking accounts from big types like Starbucks or Southwest Airlines. Why? Because they can be visible brands. And practically, some of us might try to follow in their footsteps and make an attempt to copy them. In my estimation, however, these are the incorrect folks to emulate-because big brands are very different from scrappy business owners like us. Not better or worse, just several. Big brands have their own ways of doing items. They use expensive tactics, report to big decks, and keep huge advertising and marketing firms on retainer. They've already lots of checks and balances. We don't. And the funny (and type of ironic) thing is-that creates a big advantage for us. Although some of these are generalizations, they are based on real conversations and experiences. Of COURSE some major brands act smaller plus more nimble online (Zappos rocks). And clearly, some entrepreneurs make an attempt to act like big brands (which often doesn't work). What do you think is the number one advantage that big brands (and perhaps pre-Internet celebrities) have over small online agencies? There's really only one: built-in recognition and reach. And this recognition usually comes from offline activities-maybe stores or a boatload of traditional promotion. There are exceptions, of course, such as the big online brands like Yahoo and Amazon, for case. Recognition also comes after a while; these companies weren't assembled overnight. Perhaps you guessed “money” or “budget” as being the advantage. However, I might argue the contrary. The problem with using a big marketing budget online is usually that it's a waste products. You can buy site visitors, but you can't buy relationships. Without a major budget, you have to remain creative and focus with making one-on-one connections, networking, helping people, and, of course, ultimately running a successful business with the sale of something. Online advantages of entrepreneurs are so abundant make fish an entire book could end up written on that subject alone. It is easy to be human when you are an entrepreneur-and even easier to show your passion and personality.

   

  <div class="cArrow"> </div><div class="cContentInner"><a rel="nofollow" href="http://gabrielsales.com/lp/salessmallbusiness/">sales small business</a><br /><br />Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Techniques for Marketing and Promoting Your business (David Siteman Garland)<br />: Highlight Loc. 568-96 | Additional on Sunday, September '04, 2011, 04: 37 PM<br /><br />2. People: Visiting sites, social networks, forums, e-mailing, searching, and tweeting. At their computers. On their mobile phones. 3. Products. Virtual products and actual products. Things-anything-for sale. If you combine all three, you have an absolute formula in this new era of smarter, faster, cheaper brand-building and marketing. Entrepreneurs versus Big Labels Entrepreneurs and forward-looking thinkers come with an advantage over big brands-both internet and off. Scrappy internet marketers and big brands are two different animals. While everyone can learn from each other, we are talking about some substantial variations here-some that will create problems when entrepreneurs make an effort to act like big labels and vice versa. For example, you might take a glance at the websites and social networking accounts from big types like Starbucks or Southwest Airlines. Why? Because they can be visible brands. And practically, some of us might try to follow in their footsteps and make an attempt to copy them. In my estimation, however, these are the incorrect folks to emulate-because big brands are very different from scrappy business owners like us. Not better or worse, just several. Big brands have their own ways of doing items. They use expensive tactics, report to big decks, and keep huge advertising and marketing firms on retainer. They've already lots of checks and balances. We don't. And the funny (and type of ironic) thing is-that creates a big advantage for us. Although some of these are generalizations, they are based on real conversations and experiences. Of COURSE some major brands act smaller plus more nimble online (Zappos rocks). And clearly, some entrepreneurs make an attempt to act like big brands (which often doesn't work). What do you think is the number one advantage that big brands (and perhaps pre-Internet celebrities) have over small online agencies? There's really only one: built-in recognition and reach. And this recognition usually comes from offline activities-maybe stores or a boatload of traditional promotion. There are exceptions, of course, such as the big online brands like Yahoo and Amazon, for case. Recognition also comes after a while; these companies weren't assembled overnight. Perhaps you guessed “money” or “budget” as being the advantage. However, I might argue the contrary. The problem with using a big marketing budget online is usually that it's a waste products. You can buy site visitors, but you can't buy relationships. Without a major budget, you have to remain creative and focus with making one-on-one connections, networking, helping people, and, of course, ultimately running a successful business with the sale of something. Online advantages of entrepreneurs are so abundant make fish an entire book could end up written on that subject alone. It is easy to be human when you are an entrepreneur-and even easier to show your passion and personality.</div>

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