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Nathan Rowe

What Is Google Panda - How Can You Recover? - 0 views

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started by Nathan Rowe on 04 Mar 12
  • Nathan Rowe
     
    Many sites have noticed some considerable difference in their seek rankings- some for far better, and some for worse. Content farms have struggled noticeable rankings drops, and scraper websites (sites that do not publish original information, but instead copy content from elsewhere online) are also getting punished. On the up side, some established sites with high-quality information are rewarded with higher ranks. You can see some interesting data to the biggest winners and losers here.

    Still, there are complaints from site managers who believe their content should never have been marked as low quality. On that note, Google has said that tweaks continue to be being made as necessary, but that site owners should look closely with their content. A statement relating to the Google blog said: "Sites that believe they are adversely impacted by the change should don't forget to extensively evaluate their internet site quality. In particular, it's important to note that low quality pages one part of a site make a difference the overall ranking of this site. Publishers who believe they've been impacted may also post in our webmaster forums to tell us. We will consider feedback from publishers along with the community as we always refine our algorithms. "

    The definition of 'low-quality'

    The question we've all been asking is how Google determines what creates a 'low-quality' site. We don't know the complete formula, but Google's search-quality legend Amit Singhal and top search-spam fighter Matt Cutts gave some clues about their process within a interview with Wired. Quite simply, they needed to produce a mathematical definition of 'low-quality. ' So, they conducted qualitative research to find out which of a test of sites people considered to be low quality and so why. From these results, they developed a list of factors that Google could measure.

    There is some discussion about whether information collected from the recently launched Personal Blocklist Chrome extension could have impacted results. Singhal and Cutts say that Google didn't directly use the information collected from the extension to make options, but did compare that data with the information the algorithm update deemed low-quality sites, and used it for a confirmation of sorts. They will explain: "If you take the superior several dozen or so most-blocked domains in the Chrome extension, then this algorithmic change addresses 84% of them, which is strong independent confirmation of the user benefits. "

    Precisely what does this mean for SEO?

    Basically, the Panda update reiterates the benefit of having quality, completely unique content. Although nobody knows for sure, we can make some educated guesses regarding the factors that Panda is probably bearing in mind, based on the things we do know.

    So, most of the things that may create a website considered 'low quality' include:

    • A excessive percentage of duplicate information.

    • A large amount of ads, particularly those that aren't tightly related to the site.

    • Page content and identify tag not matching the search queries a page does well for.
    seo guru in dallasPerhaps you haven't been attentive to the news going with about Google Panda; in that case, there are key things you have to know, especially if content creation is considered one of your tools for marketing your business.

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