For his new book, communications coach Carmine Gallo watched hours of Jobs' keynotes. Here he identifies the five elements of every presentation by the Apple CEO.
TED Talks Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider "real" value -- and his conclusion has interesting consequences for how we look at life.
Must read book for anyone interested in why ideas spread. They have all these components..\n\nSimple\nUnexpected\nCredible\nConcrete\nEmotional\nStories
An example of how the different viewpoints can provide the depth to Twitter. This is a squidoo lens that someone has created by collating and organising the tweets around a certain hashtag - in this case #HackEdu - a conference about how education is changing.