It is easier to reverse-engineer a television property into a magazine — Oprah, ESPN and more recently the Food Network — than it is to grow a multimedia property out of a magazine.
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At Time Inc., a Leader to Help It Fit the New Digital Order - NYTimes.com - 4 views
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“In the magazine world, they have been allowed to live with the illusion that it is the printed word that creates value,” he said. “But the value actually comes from the attention of the reader.
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To use a potentially dated print mag metaphor, Longform is a digital Utne Reader. Longform.org's editors choose articles for the Longform feed. A reader can add additional subscriptions to a wide range of publications including the New Yorker, Esquire, Businessweek, and the Atlantic to customize her feed.
To use a potentially dated print mag metaphor, Longform is a digital Utne Reader. Longform.org's editors choose articles for the Longform feed. A reader can add additional subscriptions to a wide range of publications including the New Yorker, Esquire, Businessweek, and the Atlantic to customize her feed."