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Jarno Eriksson

Tips For Running Effective Mobile Marketing Campaigns - 0 views

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started by Jarno Eriksson on 31 May 12
  • Jarno Eriksson
     
    For those who are experienced, they know there is a ton of related material on Article About Mobile Marketing. Still, depending on your particular needs and situation, sometimes there is just a sense that you have to go farther and keep pushing for the rest of the story. The nature of researching anything dictates that you identify and isolate the salient points and investigate each one on their own. So just do not allow your self to assume too much or get too comfortable with what you know. The knowledge base on the following subject matter is one thing that can really make a difference with it in your affairs.

    In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.

    Make your website even more useful with mobile-friendly maps. Many people use their mobile devices to help them get to and from various locations. Create an easy way for consumers to reach your store front. Ensure that your maps can be easily read on the small screen of the average mobile device. Also consider linking your customers directly to Google maps to provide alternative directions.

    Be honest with your customers about the service. No one wants to be spammed. Allow them to opt in or out of your service. A poor implementation of an SMS campaign can have a drastically negative impact due to the fact that receiving SMS messages triggers alerts on mobile devices. Text messaging can be extremely annoying or intrusive if done too much. You should make it an opt-in only system to be sure your SMS marketing efforts are successful and don't overload your customers with constant texts. Honesty can make your brand more trustworthy.

    To help your mobile marketing be successful, you should promote it in as many ways as possible. Use Facebook, Twitter, your site and your physical store (if there is one) for promoting. Let your customers know how to get involved in your offers, you will get the most out of your campaign.

    Sensitivity to location is what sets mobile marketing apart. Your customers will have their mobiles with them at all times and know where you are thanks to this type of marketing. You will be able to find a new location that you were not able to find anywhere else. Brainstorm how you can take advantage of location-based marketing techniques to boost your sales.

    Mobile marketing requires much more compact usage of space, so you will need to plan your content to be more concise. Sites that are packed with keywords and say nothing of value are unfavorable. Brevity is the crux of mobile marketing communications.

    Before your company decides on creating their own mobile app, make sure it's something that is needed by your customers. It there is no purpose to the app, it probably won't go over too well with your customers.

    Define your goals before starting to design your campaign. Starting off with definite goals will help you plan and build your campaigns. Do you want increase sales by attracting new customers? Maybe you want to improve sales by getting more business from your existing customers.

    There are many things to consider when planing a mobile marketing strategy. The tips contained here should prove to be beneficial on your journey.

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