idc_texts: Some Exploratory Notes on Produsers and Produsage - 0 views
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These changes are facilitated (although, importantly, not solely driven) by the emergence of new, participatory technologies of information access, knowledge exchange, and content production, many of whom are associated with Internet and new media technologies.
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J.C. Herz has described the same process as ‘harnessing the hive’ (2005) – that is, the harnessing of promising and useful ideas, generated by expert consumers, by commercial producers (and sometimes under ethically dubious models which appear to exploit and thus hijack the hive as a cheap generator of ideas, rather than merely harnessing it in a benign fashion).
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In such models, the production of ideas takes place in a collaborative, participatory environment which breaks down the boundaries between producers and consumers and instead enables all participants to be users as well as producers of information and knowledge, or what I have come to produsers (also see Bruns 2005a).
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referenced in Scope Conf SAF2008
